The BMW 4S store illegally uses the facial recognition system. What is the purpose of collecting personal information?

Recently, it was revealed that the BMW 4S store installed cameras to collect facial information in the store. Customers were completely unaware of these cameras, which caused many netizens to panic when the incident was revealed. Condemning the practices of BMW 4S stores, many netizens were very angry about the leakage of personal information. Many people don’t understand why these companies collect personal information? First of all, chain stores like these usually accept customers from all over the country. If you use face recognition cameras at this time, you can have a deep understanding of whether customers have entered the store before, and you can also use such data collection to let the store To achieve better performance, through this data collection, the camera will automatically label the face. At this time, the employees in the store only need to see the camera label to know whether the customer wants to buy. desire. Secondly, now is an era of relatively developed information, and personal information represents one’s life experience to a certain extent. This personal information can be resold to other people through the black market. These people use these phone numbers or collected faces. Identifying information may lead to some very bad things, but people who sell personal information do not notice this problem. Instead, they still use the method of selling personal information to make money. Personal information is very important to us. I believe everyone has received calls from various insurance and other industries. These people know your current situation very well. For example, college students often have postgraduate entrance examination institutions calling you. Phone calls, and if you are a person who has left the society, there will be text messages and phone calls about buying a car or a house. These calls sometimes cause a lot of trouble to everyone. At the same time, you will be very upset when you receive such harassing calls. Afraid that your personal information will be used elsewhere by bad people.