What problems should we pay attention to when sending short messages in groups?

The first SMS group? We must pay attention to these.

If you are familiar with SMS group sending, you should ask, "How do companies conduct SMS marketing?" And "how to write the content of SMS group?" This kind of problem seems familiar. Of course, if you master these two skills, you will basically master the skills of SMS marketing, but what Bian Xiao wants to say today is that we need to pay attention before mastering these two skills.

Mass SMS is the focus of SMS marketing. Group texting should be familiar to everyone. Nowadays, many people choose to use SMS for marketing promotion, including some merchants who also use SMS for membership marketing. So what do you need to pay special attention to when sending short messages for the first time?

1. There is a word limit for sending short messages in groups.

Generally, there is a word limit for sending short messages in groups: 1 Chinese character, 1 letter, 1 number, 1 symbol is one character, and the number of short messages = the number of words in the short message template+the number of words in the signature. Generally, the number of short messages does not exceed 300 words.

We should not blindly add words when we are preparing to distribute massive content. The length of the message is only that long. It is good to combine the most important information into an interesting article. Send it too long, and the other party may not be interested in reading it.

2. Pay attention to the format of group texting.

General SMS format: nickname+marketing theme+activity time+promotion point+address +T-back unsubscribe+signature. It is emphasized here that "signature" is essential for mass short messages, and the short message signature is usually located in front of or behind the content. But this can be determined according to your actual needs, and other formats are not excluded. But all the short message formats and some important information points need to be available.

3. Test before sending the group.

Be sure to test before sending text messages in groups. No matter what platform is used for SMS group sending, the test before SMS group sending is very important. It is recommended to put about 20 numbers. The test content includes: whether the content blocks sensitive words, whether all users can receive them, how fast, how successful, and so on.

4. Pay attention to the group sending time

Like the official WeChat account, SMS should be sent when people have time or look at their mobile phones. Generally speaking, there are strict restrictions on the time of mass sending. The best sending time is11:00-12: 30 in the morning, 17: 00- 18: 00 in the afternoon and 20: 00-2 1: 30 in the evening.

5. Is the SMS platform formal?

There are many platforms for sending short messages in groups on the market. It is precisely because of the selectivity of this kind of software platform that we should pay more attention to it. Generally speaking, it is necessary to test the speed, arrival rate and success rate of mass texting. Henan Jianxin Communication Engineering Co., Ltd. has many years of experience in sending short messages in groups, and it can be tried for free and charged successfully. Jianxin Communication is committed to the principle of thinking for customers, and strives to provide customers with personalized services and more accurate and perfect industry applications and solutions. The five points mentioned above are what some enterprises or businesses should pay attention to before sending short messages. Of course, some skills and contents are also the most important in SMS marketing, so you can refer to them yourself!