What are the specific methods of online marketing?

Word-of-mouth marketing,

Online advertising,

Media marketing,

Event marketing,

Search engine marketing (SEM),

Email marketing,

Internet marketing

Database marketing,

SMS marketing,

Electronic magazine marketing,

viral marketing,

Q&A marketing,

QQ group marketing,

blog marketing,

Weibo marketing,

Forum marketing,

Social media marketing,

Product information release and platform marketing for B2B business websites, etc.

Strategic orientation: Pay special attention to the discussion of competitive business strategies, because this can both help companies create revenue and increase customer value. A lot of space is also devoted to discussing performance appraisal indicators.

Understanding technology: Introduce some important technical issues in a way that non-professionals can accept. Legal Perspective: The "Ethical and Legal Issues" chapter was written by a staff attorney.

The accompanying English version of this book is released simultaneously for readers’ reference.

About the author Judy Strauss is an associate professor of marketing at the University of Nevada. He has written 12 books and published many academic papers on Internet marketing, advertising and marketing education. He has many years of experience in marketing and is the owner and marketing director of two companies.