Seeking the holiday marketing scheme of logistics enterprises.

Holidays are also the peak season for the logistics industry, but the economic downturn has made the originally busy logistics industry less prosperous. The increase of logistics enterprises and fierce competition make the promotion of logistics enterprises more and more important. How to make the company's business by going up one flight of stairs has become a problem that must be faced. Holidays provide a good opportunity for logistics enterprises, but how to grasp this opportunity has become a difficult problem. With more and more industries joining the ranks of SMS marketing, the competition among logistics companies also forces logistics companies to start using SMS marketing. In fact, it is mainly because SMS group advertising marketing has the following characteristics:

1. Flexibility: The release time of SMS advertisements is extremely flexible, and advertisers can flexibly choose the release time of advertisements according to product characteristics, even within a specific time period.

2. Interaction: SMS advertising allows owners to interact with sales terminals and mass media. Through these, SMS users can participate in business interaction, and SMS advertisements greatly increase the opportunities for people to participate in interaction.

3. Low cost: The publishing cost of SMS advertising is very low, which is almost negligible compared with the advertising cost of hundreds of thousands or even millions of traditional media. Submitting SMS advertisements through SMS platform is cheaper than sending SMS directly by mobile phone, which greatly reduces the advertising cost of advertisers.

4. Strong instant sensation effect: It has an instant sensation effect unmatched by other advertising media!

5. Novel form: SMS platform is a brand-new creative direct advertising form based on modern mobile communication. Compared with telemarketing, SMS platform is a non-voice communication mode with fashionable content.

Using holidays, logistics enterprises can not only promote their services by sending short messages in groups, but also protect their customers:

1, order processing informs customers of arrival and delivery notices by SMS, which is a good communication method, faster than fax and cheaper than telephone.

2. Activity information Take advantage of the Mid-Autumn Festival to send some logistics preferential information to customers, which can gain greater participation.

3. Logistics Information Sending some logistics quotations and route information to potential users every day can increase customer awareness. Shenzhen SMS Company:

4, holiday wishes, such as Mid-Autumn Festival, send a message of blessing to customers by SMS, so that customers feel valued. Improve customer loyalty.

5. Advertising information can take advantage of the wide coverage of SMS to send some logistics information in a targeted way to increase its business volume.