3 Efficient reach: Real-time optimization and recommendation The object of enterprise marketing automation is the defined target users, and its purpose is to provide them with personalized and customi

3 Efficient reach: Real-time optimization and recommendation The object of enterprise marketing automation is the defined target users, and its purpose is to provide them with personalized and customized experience content and achieve personalized interaction with consumers. But in fact, the marketing scenarios themselves are complex and changeable, not to mention the migration and changes in user needs. The scalability and iteration of the marketing automation system are very important. Fixed business scenarios are composed of certain steps, which can be updated at intervals, such as daily and weekly WeChat image and text push, AppPush first-pass push, and text message reminder evaluation after the first purchase and other certain marketing steps. In addition, for individual business scenarios such as event push and new product prediction, marketing scenario templates can be set up to conduct global multi-dimensional A/B testing based on the touch point characteristics of groups and grouped users, and iterative optimization can be maintained based on data effect feedback analysis. Based on the entire process, when users interact with enterprise touch points, automated marketing processes can be used to effectively interact and guide according to user characteristics, and through rule configuration and algorithm model optimization, the personality of content, consumers and business scenarios can be continuously driven. ization matching. To this end, Chuanglue Technology directly develops marketing automation in scenarios with huge data volumes, complex business needs and marketing touch points, and uses multi-industry know-how, labeling systems and AI algorithms accumulated and polished from years of deep cultivation in vertical industries. The model is integrated into the construction of the marketing automation system, which lowers the threshold for enterprise construction and application. What's more important is that the marketing ideas and knowledge have been pre-prepared in the system, which can perform better in scene connectivity, application agility, and implementation, driving personalized precision marketing, real-time customer interaction, and optimization of global experience. In addition, Chuanglue Technology has also built an operation team with industry know-how, business scenarios, data logic, system construction, and strategic analysis. It continues to use data to understand users, record users, and drive through full-process consulting services and operational empowerment. Connect users. Relying on the construction and application of algorithm technology, NEXUSCDP and marketing automation, we promote enterprises to lay a solid data foundation for marketing, and build a global refined and automated marketing service and user operation system based on in-depth understanding of users to create management operations and business models. innovation and practice.