How about the marketing cloud platform in Ce Shen?

Ce Shen's marketing cloud platform is an all-round marketing solution, covering customer portrait, marketing activity management, channel management, marketing effect analysis and other aspects, which can help enterprises realize omni-channel digital marketing and improve marketing effect.

Specifically, Ce Shen's marketing cloud platform has the following characteristics:

1. Panoramic data collection: supports quick access to various data sources, including Web, App, official WeChat account, applet, SMS, etc. , to achieve full channel data acquisition.

2. Customer Portrait: Through data analysis technology, the user behavior data is deeply mined, and customers are tagged, pictured and grouped. So as to realize the comprehensiveness of user portraits and provide data support for subsequent precision marketing.

3. Multi-channel personalized marketing: support a variety of marketing methods, including email, SMS, push notification, advertising, WeChat, etc. And present personalized content for each user in real time to improve the efficiency and accuracy of advertising.

4. Marketing effect analysis: provide a comprehensive marketing effect tracking analysis report, help enterprises gain insight into business operations through data visualization analysis, continuously optimize marketing activities, and comprehensively improve marketing effects.

Ce Shen data analysis platform is convenient, fast, visual, multi-dimensional, flexible and safe. It is of great significance for digital transformation and big data application, which can help enterprises improve data decision-making and business efficiency, and provide a solid guarantee for enterprises to achieve data-driven.