Tips on how to send invitations to customers before the exhibition.

The invitation link before the meeting is very necessary, which can not only help the intended audience to know the basic information of the meeting in time, but also let more people know the content of the meeting and quickly create the influence of the meeting. Therefore, when inviting, we should pay special attention to the following points:

1, pay attention to the identity of the participants.

When inviting, special attention should be paid to making participants feel the dignity of their identity. Feel valued. Especially for some high-end meetings, the participants are basically experts in the industry, which requires higher requirements for the process and logistics support of the meeting. This poses a challenge to all aspects of the organizers, from the whole process of the meeting to the service training of service personnel, we must make preparations in advance, so that everything is done very carefully without any mistakes.

2. Invitation letter for conference marketing

Telling customers why they want to attend the meeting and why they choose your meeting among many meetings is the key to the success of the invitation. Don't blindly use lottery or gifts as invitations, let the invitees feel that you are different and you can meet their needs. Otherwise, there will be a lottery or a small gift, and there will be no enthusiasm for the meeting, which will lead to a deserted scene.

3. Choice of invitation method

In practice, it is necessary to re-match and combine the invitation methods, such as these combinations:

(1) Open registration: microsite +H5+ embedded integration+in-app notification+SMS.

(2) Old customer activities: H5+ in-app notification+SMS.

(3) Activities put a lot of advertisements on websites and media platforms: micro-websites+embedded integration+SMS notification.

The purpose of the exhibition is to show products to customers in order to achieve the purpose of value transfer and sales transformation. Therefore, invitations and notifications are particularly important. Organizers need to timely and accurately convey the exhibition information and content to customers, and remind customers twice or even many times before the exhibition.