Eight major processes of sales reception

Eight major processes of sales reception

Eight major processes of sales reception. The most important skill for a salesperson in life is to learn to receive guests, because if you don’t know how to receive guests, it will be easy to let yourself go. Customers are constantly being lost. Let’s take a look at the eight major processes of sales reception. Eight major sales reception processes 1

1. Establishing a good impression is the first step - welcoming

In the interaction between shopping guides and customers, the first impression is very important, and no one can create a good impression A second chance for a first impression. A good first impression is usually established when welcoming guests.

When customers are 6 meters away from the store entrance, they must shout: "Hello, XXX Jewelry welcomes you." Other employees must smile and greet customers when they see them. Customers should be addressed in an appropriate tone after entering the store. Be civilized, polite, enthusiastic and generous.

2. Opening the topic is the second step - breaking the ice

Accurately determine the type of customer: learn to strike up a conversation with the customer and quickly open the topic.

Through careful observation of customers, we start by praising customers, starting with the weather, starting with beauty, and starting with praising children. . . .

3. Deepening understanding is the third part - demand identification

Have you heard about our XXX brand before? /Is this your first time to a XXX brand store?

Understand customer style, product preferences, price, etc. through direct or indirect information. .

Direct understanding: style, user, age, etc.

Indirect understanding: budget, purchasing power. . .

4. Attracting customers is the fourth step - value creation

Communicate with customers to determine their target products, introduce them in detail, and create attraction points for customers , brand, quality, style, etc. are vividly explained

5. The use of sales tools is the fifth step - customer testimony

Qualification certificate, customer testimony, brand strength, on-site test props, Information about customer reviews and pictures of customers wearing it at home.

6. Stimulating the transaction is the sixth step - sales force order

After the customer is satisfied with the product and has discussed the price, style, size, etc., it is necessary to ask the customer to sign the order. , dig deep into customers' deep requirements and concerns for further comparison, and help customers resolve doubts on the spot. Each customer must proactively request a signature.

7. Leaving customer information is the seventh step - seeing off guests

When customers leave the store, they must choose to ask the customer to make a service registration record. "Customer Registration Book", you can leave customer information for the purpose of providing services or giving gifts.

When a customer leaves the store, the shopping guide should personally and enthusiastically deliver the product to the door, making a pre-delivery and return receipt, so that the customer can feel the importance and enthusiasm for her. Shopping customers must be reminded of matters needing attention and communication time arrangements, etc.

8. Let customers remember you is the eighth step - send a check-out text message

In sales, every communication with customers must be achieved A purpose, either to close a deal or to establish an opportunity for the next communication. After we send the customer away, remember to send a check-out text message within 5 minutes of the customer leaving the store to maintain the relationship with the customer and lay the foundation for the next communication. Here are two basic small templates to share with you:

Purchased customers: Hello sir, I am the little king of XX brand. Thank you very much for choosing XXX brand and for your recognition and support of me. If you have any product needs, please contact me in time. I will be very happy to serve you. I wish you all the best and happiness! XXX brand Xiaowang.

Customers who have not purchased: Hello, madam, I am glad that you visited the XXX brand store today. Although we were not able to finalize your product today, we will match you with a better product based on your needs and requirements. The products are available for you to choose, we will contact you in time and look forward to your next visit! XXX brand Xiaowang. Eight major processes of sales reception 2

1. Reception:

The most important thing in the reception process is initiative and courtesy.

When a salesperson sees a customer visiting, he should immediately approach him with a smile and say hello.

If there are other customers accompanying you, you should communicate with them with your eyes.

While making eye contact, the salesperson should briefly introduce himself, shake hands with the customer politely, and then ask the customer what help he needs.

Try to be as warm and sincere as possible.

2. Demand consultation:

The purpose of consultation is to collect information on customer needs.

Sales staff need to collect as much information as possible from customers in order to fully explore and understand the customers' accurate needs for car purchases.

The salesperson's inquiries must be patient and friendly. The important points at this stage are moderation and trust.

Sales staff should have a good grasp of the appropriateness of service when answering customer inquiries, and should neither under-service nor over-service.

At this stage, customers should be allowed to express their opinions freely and listen carefully to understand their needs and wishes, so as to sell more effectively in subsequent stages.

And the sales staff should take the corresponding promotional materials for customers to review at the beginning of the reception.

3. Vehicle introduction:

The most important thing in the vehicle introduction stage is to be targeted and professional.

Sales staff should have professional knowledge of the products they sell, and also need to fully understand the situation of competing models so that they can continuously make comparisons during the introduction of their own products to highlight the selling points and advantages of their own products. Advantages, thereby increasing customer recognition of your products.

4. Test drive:

During the test drive, the customer should concentrate on experiencing the car, avoid talking too much, and let the customer concentrate on getting the first impression of the vehicle. Experience and feel.

5. Quotation negotiation

Usually it is price negotiation. Sales staff should pay attention to ensuring that customers have full understanding of all aspects of price, products, discounts, services, etc. before price negotiation begins. .

6. Signing a deal:

There should be no tendency to rush at the closing stage, but the customer should be given more time to consider and make a decision, but the salesperson should be clever To enhance customers' confidence in the products they purchase.

When handling relevant documents, sales staff should strive to create a relaxed signing atmosphere.

7. Delivery of the car:

To ensure that the vehicle is undamaged, the salesperson must clean the car before delivery and keep the body clean.

8. After-sales tracking:

Once the car is sold, we should frequently visit the customer, keep abreast of the customer's evaluation of our car and its usage, and remind the customer to perform maintenance.

Eight major sales reception processes 3

1. Welcome customers to your door

Note: 1. Warm reception

2. Ask if you have been here and if you have telephone consultation, etc.< /p>

2. Introduce the project

Note: 1. Brief introduction at the sand table

2. Ask about the customer's situation

3. Take a tour of the site

Note: 1. Don’t ignore customers on the way

2. Plan the best route in advance

3. Find out the advantages of the apartment type and introduce them to customers

Note: 1. Warm hospitality

2. Test customers

3. Selective introduction of apartment types

4. Make use of the on-site atmosphere and props

5. Make a comfortable decision when you are more than 70% interested in buying

5. No transaction has been completed yet

Note: 1. Information preparation Complete gifts to customers

2. Leave contact information for each other

3. Agree on the next negotiation time 4. Warmly send it to the door

6. Fill in the customer information form

Note: 1. It must be detailed

2. Keep it properly

3. Classify the customer levels and make timely adjustments based on the tracking situation

7. Customer Tracking

Note: 1. The tracking records should be detailed

2. Prepare your words in advance

3. According to different Make timely return visits at the customer level

8. Transaction closing

Note: 1. Explain the product situation to the customer in detail

2. Explain the terms of the agreement in detail

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3. Fill in the agreement carefully

4. Carry out on-site sales control in a timely manner.

9. Sign the contract

Note:

1. Complete the contract content

2. The customer should sign the contract before visiting The required items are properly prepared

3. Avoid disputes with customers over contract terms.

10. Check-out after signing the contract

Note: 1. Ask the customer clearly about the reason for check-out

2. Determine whether the check-out conditions are met according to the situation .

3. Do not cause conflicts with customers because of their check-out