How to promote APP software?

Step 1: Create an encyclopedia for your application.

The App that just came out is absolutely blank on the Internet. There is no information about this new application on the Internet. Build an encyclopedia about the application. If users search, users can learn more about you from the encyclopedia. At the same time, if you do brand marketing later, it will attract more potential users for you.

Of course, Encyclopedia is not just Baidu Encyclopedia. You can create your entries in various encyclopedias by analogy. The more you build, the more convenient it is for users to search quickly. Establishing an encyclopedia seems to be a very simple matter, but it is not the case. Some encyclopedias look simple and clear, some encyclopedias look chaotic, and there are also technical contents. Therefore, when establishing encyclopedias, it is necessary to have clear organization, relaxed language and clear screenshots so that users can understand and understand them more quickly.

Many encyclopedias of domestic applications are badly written. Why is it so bad? First of all, it is very professional. Second, there are many decorative words. Third, it is still very verbose. Such an entry is subjective and users will not like it, so it is more convenient for them to download it by telling them what your application can help them.

Step 2: Create a Weibo for your application.

Weibo is a popular product, and many people may have Weibo installed on their mobile phones. When users learn about your application from the portal, they can easily follow you and interact with you through Weibo, including information feedback.

Some people say that users can interact with you through the "message feedback" in the app. This is a big mistake. Unless it is necessary, many users will not download applications easily, and the user feedback of many applications is hidden so deeply that users usually cannot find it.

On the contrary, through Weibo, users can get to know you in real time. Good Weibo content will also cause users to forward and spread. These are the benefits of establishing Weibo. Of course, Weibo is not only Sina Weibo, but also other Weibo. Don't let Tencent Weibo users go to Sina Weibo to find you. That's impossible.

Step 3: Post in the forum with high weight.

With the information from Encyclopedia and Weibo, a new app has a certain brand foundation, and the next step is to post in the forum.

Don't underestimate posting. I once used an advertising post to spread millions of pages, which was used as a tutorial by various Taobao shops and directly attached to the instructions for selling mobile phones. I mean don't underestimate a post. You should write it carefully. From the user's point of view, it will be very useful for users to read it.

After the post is written, you must find a forum to send it. What kind of forum to look for must be the one with high weight. Which websites have the highest weight? It is recommended to use the webmaster to inquire. The forum search engine with high weight has the fastest crawling speed, generally within one minute. I suggest sending 20~50 forums. In the past, when promoting this application, the traffic brought by the forum may be as high as 1 10,000 to 20,000, but now it should be more.

Step 4: Expand 200 channels.

Having said so much in the first three steps, it is actually to arrange keywords on the network to facilitate users' search, improve the exposure and self-dissemination of the app, and then expand channels.

Upload new applications to various app stores and software download stations and expand 200 channels. There are many channels at present. You can classify them according to categories and explore some new channels.

A channel is defined as a network media that can display and download applications. Talking about channels is not just about app stores. For example, some buses also provide free wifi download apps, which is also your channel. Other applications with more WeChat fans often recommend some self-media apps, and can also provide some downloads for your app. These are your channels.

Besides, laying channels is a tiring job, but it is really useful. I once brought a million dollars just by laying channels.

Another advantage of spreading channels is that you can know the position of an app in users' minds through natural downloading, and you can also know whether your app is excellent or not. It can also help you to know the quality of each channel in more detail and pave the way for future paid promotion.

Of course, channel laying can't be just simple channel laying. In the process of channel laying, we should know something about the channel, such as whether the new APP has promotion resources and starting resources, which can pave the way for subsequent massive promotion.

Step 5: combine the audience to do activity marketing.

Having said that, these are some ways to promote the APP for free. Of course, if you have a little budget and not a lot, you can do some activity marketing, and the cost will not be much.

You can do some activities in forums and channels. Activities should be simple and fun, and prizes should be attractive. User participation can increase the download volume of applications and provide exposure.

Activity marketing should combine the attributes of your APP to find your specific people. For example, if you are a female APP, you can hold activities on campus or in the online female community. If you are a travel APP, you can cooperate with some travel agencies. So you must cooperate with the audience when you are doing event marketing.

These are some new ideas and methods to promote APP. When promoting APP, we should have a broad vision, draw inferences from others, never think in a fixed way of thinking, and at the same time consider the problem from the perspective of users.

As soon as new applications come out, most of them are changed from scratch. It is recommended not to do it. On the one hand, the promotion method of volume change has a great influence on the product, on the other hand, it is meaningless to the product, and volume change is suitable for making junk apps. In addition, the idea of this paper is applicable to individuals and small and medium-sized teams without resources.