77 secrets of "a good copy is enough"

1, three basic principles of writing advertising copy:

(1) Let the other person think about himself.

② Use powerful words-avoid abstract expressions and be as specific as possible; Avoid common sentence patterns that can be seen everywhere

(3) Let the other person keep it in mind. Why?

2. A good advertisement is news.

3, don't just sell steak, but also sell zizi for noise.

4. Short is strong

5. Speak your mind decisively.

6, sincere feelings are not artificial, express true feelings, and attract users with emotional feelings.

Example: No matter how many times you watch it, you will get goose bumps.

7, bring out the rhythm pleasure, short, flat, fast, with a tone.

8. Add specific figures

9. What is the specific presentation time and surprise time?

General: drugs for treating hemorrhoids are sold internally.

For example: hemorrhoids, only 3 days.

10, add benefits and effects.

1 1, check the screen according to the list.

12, forecast firmly in advance.

13, a show off

14, a threat

15, a command

16, tell the truth directly

17, even if it is illogical, don't hesitate to make mistakes.

Ordinary: quite close to the taste of oranges.

It tastes more like an orange than a real orange.

18, try to ask questions.

19, aim high

Ordinary: Take a break, everyone.

Example: Let Japan rest.

Ordinary: to see the lion king.

Example: Once in a lifetime, the Lion King.

20. Arouse curiosity

Ordinary: writing a good copy will make you 100 times.

Example: The method of writing a good copy to make you earn 100 times is quite simple, just XXX.

2 1, mumble as much as possible.

Ordinary: simple and easy to use.

Example: As long as you can make phone calls, send text messages and take photos, a mobile phone is enough.

22. Let the other person feel the same way and write directly the feelings of the recipient.

Ordinary: lovely clothes just graduated this spring.

Example: Spring is not only lovely.

Ordinary: Easy to use ipad

Example: Although I bought an ipad, I don't know how to use it.

23. Deliberately lengthen the sentence and emphasize the meaning

Ex.: My mother-in-law's canteen, which provides big bowls of rice, is sure to have a prosperous business.

24, add age and group, goal.

25. Lower the threshold and make people willing to participate.

Anyone who just wants a cup of coffee should also come in.

Example: Stickers can make you thinner.

Example: Super simple white sauce that can be cooked in a microwave oven.

26. Tell your shortcomings honestly, but you can gain the trust of the other party.

Ordinary: spend money on quality

To be honest, I thought it was a little expensive at first, but after using it, the effect was amazing.

Ordinary: delicious cucumber

Example: the appearance is not so good, but the taste is the best.

27, personal conversation, let the other side accept the subconscious answer "yes".

Ordinary: the way to increase the turnover of this month by 50%

Do you want to increase your turnover by 50% this month?

28. Ask questions by guessing.

29. Inspire the will to change.

Ordinary: Is your desk tidy?

Example: The ugliness on the desk reflects your life.

30. Use rankings

3 1, emphasizing rarity

Ordinary: Tuna gills are available.

For example, a tuna has only a few tens of grams of rare parts.

32. Make a serious request

Pay attention to the rhythm of sentences

General Introduction: Lecture on Basic Skills of Advertising Copywriting

Example: grasping, stabbing and recording, teaching lecture on advertising copywriting.

34, written in verse meter

35. Write a pun

Example: Children can take (Sony)

36, rhyme

Ordinary: Go to 7- 1 1 and you will be in a good mood.

Example: Go to 7- 1 1 and smile.

37. contradiction and contrast

Mode 1: XX (affirmative) XXX, XX (negative) XXX.

Praise others, belittle others

Mode 2: OO of X and△△△△of Y.

A man who is not serious and obedient, a woman who can't read a map.

Mode 3: x of OO, y of OO.

Put on the clothes of a good wife and mother and turn into a beautiful woman.

Mode 4: no OOX, let OOY or no OOX, let △△ X.

Don't hold sushi, grasp the joy.

The incident didn't happen in the meeting room, but on the spot.

Mode 5: Other

Ordinary: Suggestions to enhance the charm of your bookshelf.

Example: Don't just sell books, sell stories if you want to.

38. Arrange the same statement

Ordinary: This cheese is delicious.

Example: This cheese is delicious, delicious, delicious.

39. Repeat the words and emphasize the tone.

Mode 1: XX is XX.

Example: A good thing is a good thing.

Mode 2: just XX, just XX.

Just baseball, just baseball.

Mode 3: Because ... Therefore. ...

Example: I like it because I like it.

Mode 4: Without XX, it is XX.

Example: Meaningless is meaningful.

40. Pairing of opposites

Example: red and black, war and peace

4 1 can be said to be ironic.

Ordinary: Nobu is not a genius.

Example: is nobunaga really a genius?

42. Repeat the X command

Ordinary: Stand up, little boxer.

Example: Stand up, stand up, champ.

43. Proceed from contradictions.

Ordinary: I want my children to learn parenting skills.

Example: My child taught me parenting skills.

Ordinary: improving business form

Example: You can create business without doing business.

44. Exaggerate the entertainment of X.

Ordinary: If this continues, 100% will not succeed.

For example: you, if you go on like this, 2000% will not succeed.

General: beauty consultant

For example, senator mei tou

45. Use dialects to change the sense of language.

Ordinary: Let's play jazz.

Example: Let's do jazz.

46. Simile

Like, like, like, like, like.

47.metaphor

Example: be a toasting beauty.

Ordinary: the soup head has many kinds of ingredients and looks delicious.

For example: this paradise where Guandong cooks real and healthy ingredients.

48. incarnation

Ordinary: Do you know the search engine goo?

Example: Hello, I'm goo, a competitor of Yahoo.

49, quasi-physical method

My wife is my sun.

50. In other words.

Ordinary: I love you.

Example: The night is really beautiful tonight.

5 1, expressed by five senses

52. Make good use of famous sayings

Rewrite proverbs, maxims and idioms.

I wonder if the plum blossoms are in bloom? What about the traces of cherry blossoms?

Example: I wonder if the plum blossoms are in bloom? What about the trail of YMO?

54. Quote famous cartoons.

Ex: Yours is mine, and my things are still mine (Doraemon, Pang Hu).

55. Listen to the famous sayings of ordinary people

Example: once you give up, a woman is finished.

56. Imitate movies, novels and music.

57. Combine words with different attributes

Example: herbivorous man, carnivorous woman

58. Use magic words

59. You can use uncommon words.

60. Collocation of technical terms and idioms

Example: Goddess Record Report

Ordinary: women have low value.

Example: Women are already in a state of deflation.

Ordinary: increase the interaction between husband and wife and make the family complete.

Example: B2B transaction between husband and wife, perfect family.

6 1, deliberately mixing nouns and verbs that are not usually put together.

Ordinary: falling in love

Example: Editing Love

62. Reorganize the * * * connection points and break them down into complete parts.

63. Systematize and sort out information 1234

64. Integrating projects with people

65. Add timeliness

Ordinary: Perfect | Hay Disease Countermeasures

Example: Perfect | pollinosis countermeasures 20 19

66. Keywords are used all over the world, and a single keyword runs through the entire advertising copy.

67. With the help of authority.

Ordinary: recommended by the store manager

Improvement: Yamaguchi, an employee who watches 500 movies every year, cried the worst movie of the year.

68. Ask users to endorse and recommend articles.

69. A surprise is a big surprise.

Example: The content of today's class is-killing each other.

70. Try to shorten the words.

7 1, combined with self-made words

72. Create your own words with homophones.

73. What is the first word in series?

Example: 3R Money Saving Skills

74, the second creation, extrapolate.

75. Write stories to attract the masses

Example: I sat in front of the piano and everyone laughed, but once I started playing …

76, the golden rule of the story

(1) The protagonist himself (or forced) is insufficient.

There is a distant and steep goal.

(3) In the face of all obstacles, even those who oppose it, everyone has a happy ending.

77. Stimulate interest in exploring follow-up.

Have you decided on your itinerary for the summer vacation? In that case, please don't watch it again, because it will only make you regret it.