Why is Xida Puben banned?

The State Administration of Press, Publication, Radio, Film and Television recently issued a notice requiring all kinds of radio and television programs and advertisements to use words, words, phrases and idioms in the national common language in strict accordance with the standard writing method and standard meaning, and not to change words, structures or misinterpret connotations at will, to insert online languages or foreign languages into idioms at will, or to use or introduce words created according to online languages or idioms.

Xi Big Ben is a network term, also called Big Ben. It is the abbreviation of "love to hear, celebrate with the whole people, and speak their own words", which means something that makes everyone happy. Everyone should share, tell each other and celebrate together. But it is not an idiom.

These hot words, which are popular on the Internet, such as refusing to move, being hard to tear, being overjoyed and eager to run, will be banned from radio and television programs and advertisements.

It is important to maintain the purity of the language, but many online hot words are in line with the characteristics of the language, have the characteristics of the times and are easy to spread, so they should be treated differently.