Promotion planning of women's day clothing store

Women's Day clothing store promotion planning 1

First, direct discount

In a short period of time, it can quickly boost sales, take effect quickly, and increase consumers' purchases, which is the most impactful and attractive to consumers. Direct brand discount is the most common and effective promotion strategy adopted in promotion.

At present, under the condition of low market integrity, there are promotions everywhere, and there are consumption traps everywhere. Faced with the turbulent market environment, as consumers, they sometimes can't tell the truth from the false, and they feel a little at a loss when faced with numerous promotional activities.

therefore, in such a big environment, it is the most direct method and the most acceptable method for consumers to discount goods. The disadvantage is that it can't solve the fundamental marketing dilemma, and it can only bring short-term sales promotion.

cannot solve the deep-seated problem of market promotion; At the same time, the decline in product prices will lead to the decline in corporate profits. Moreover, once the products decline, it is very unlikely that they will return to the level where they were not discounted before. Arbitrary discounts will hurt consumers' loyalty to the brand.

2. Off-site promotion

Off-site promotion mainly attracts popularity by adding special products to the traffic outside the store, which can bring customers to the store to promote other products, killing two birds with one stone. If there is a large space in front of the store and the flow of people is good, you can use the promotion outside the store, which has a good effect. It requires a large number of floats to form momentum, and the floats are surrounded by attractive content to make promotional posters.

you can also contact the shopping mall to do a special promotion at the door, which is better and has a large flow of people. If possible, it is best to use a large awning, which can shade the sun and prevent rain. We should also pay attention to the relationship with urban management and get approval to avoid unnecessary trouble.

Third, new product promotion

It is very common for underwear stores to promote new products as soon as they are listed. They mainly want to attract more customers in the peak season to increase the number of old customers. Most of them are in new brand stores. Generally, new products are promoted mainly by giving small gifts instead of directly discounting new products.

Fourth, holiday promotion

There are many festivals in China, which are good reasons for everyone to promote sales, such as New Year's Day, Valentine's Day, Women's Day on March 8th, National Day, Mother's Day, Teacher's Day, Dragon Boat Festival, Spring Festival, New Year's Day and other traditional festivals in China. Because during this period, the consumption power surged, which is the golden age of underwear sales, every store wants to seize this opportunity, seize the market and compete. It's best to match it with promotional publicity, the banner at the door is more conspicuous, and the effect will be better with member promotional messages.

V. Theme promotion

Theme promotion is to create a theme and then launch promotional activities around the theme to make consumers think that it is worthy of the name. Such as store celebrations, facade decoration, factory celebrations, holidays, etc., everything happens for a reason, especially promotion, and shady promotion can not arouse customers' sense of identity. There is a good saying, "there is no reason to create a reason to promote sales."

refers to the cooperation between two or more brands or companies to carry out promotional activities, usually between two well-known brands (more exciting is in the World Factory School Channel), and the emphasis is on strong cooperation to achieve a win-win goal. Basically, it is difficult to carry out joint promotion between two unequal brands.

VI. Joint promotion

Clothing stores can jointly promote cosmetics, beauty salons and women's clothing stores. Such an interactive promotion method can effectively integrate the resources of the two brands, concentrate their advantages, make the promotion activities bigger and better, and save the funds of both parties to a certain extent, so it is a good way.

however, it should also be noted that the choice of partners must be product-related. In addition, when exchanging gifts, both parties should pay attention to the conversion of equivalent amount and the promotion activities held on the principle of cost sharing.

VII. Coupon

Coupon promotion can be done not only on holidays, but also on weekdays.

This is also a way to complete the competition of consumers in advance. If there is consumption, she may come to your store directly, which is a blow to competitors. You can print one coupon, twelve coupons, and set the discount yourself, but don't hurt members' feelings. For example, if a coupon is 7.5% off, members will only get 8.5% off, so it won't work.

it can be distributed to all units concerned, and it can be used in conjunction with other stores for promotion. It is best to distribute it at a designated point, and don't just distribute it on the street, which will make customers pay less attention to it.

VIII. Buying gifts

From the perspective of maintaining image, buying gifts is more respectable. Giving gifts can create product differentiation, which is a routine promotion method. The specific method is to buy goods with a full amount and give corresponding items to achieve the purpose of increasing sales.

when choosing gifts, we should consider the preferences of this consumer group and give some female products, such as scarves, umbrellas, socks, shoulder straps, laundry bags, laundry detergent, etc. When doing this kind of promotional activities, we should pay special attention to the exquisite gifts, because, relatively speaking, the amount of gifts given is not large. If you buy some gifts with poor quality because of this, it will hurt the promotion activities and the corporate brand.

IX. Promotion of members

At present, there are more and more shops that promote members. By buying a certain amount of members, members of different levels can enjoy discounts on regular-priced products, which is long-term. There are other promotions of members, such as offering members a product or gift with a special price, and having a fixed time to promote members every month, which can be a special price, a gift, or a small gift for free. If there are many members, there can be a special promotion session for members.

X. Special offer area

Many shops have special offer areas, and an area is set aside to display special offer products with floats or floor stands. First, it is to distinguish them from regular price products, so as not to affect the sales of regular price products. Second, it is easy for consumers to find them. Those who implement special offer areas should have corresponding publicity contents on floats and floor stands. Women's Day clothing store promotion planning 2

1: Direct discount

In a short period of time, it can quickly boost sales, take effect quickly, and increase consumers' purchases, which is the most impactful and attractive to consumers. Direct brand discount is the most common and effective promotion strategy adopted in promotion.

therefore, in such a big environment, discounting goods is the most direct method, that is, the most acceptable method for consumers. The disadvantage is that it can't solve the fundamental marketing dilemma, and it can only bring short-term sales promotion.

cannot solve the deep-seated problem of market promotion; At the same time, the decline in product prices will lead to the decline in corporate profits. Moreover, once the products decline, it is very unlikely that they will return to the level where they were not discounted before. Arbitrary discounts will hurt consumers' loyalty to the brand.

2: Off-site promotion

Off-site promotion mainly attracts popularity through the traffic of outsiders and special products, which can bring customers to the store to promote other products, killing two birds with one stone. If there is a large space in front of the store and the flow of people is good, you can use the promotion outside the store, which has a good effect. It requires a large number of floats to form momentum, and the floats are surrounded by attractive content to make promotional posters.

you can also contact the shopping mall to do a special promotion at the door, which is better and has a large flow of people. If possible, it is best to use a large awning, which can shade the sun and prevent rain. We should also pay attention to the relationship with urban management and get approval to avoid unnecessary trouble.

three: new product promotion

It is very common for underwear stores to promote new products as soon as they are listed. They mainly want to attract more customers in the peak season to increase the number of old customers. Most of them are in new brand stores. Generally, new product promotion is mainly through giving small gifts instead of directly discounting new products.

Four: Festival Promotion

There are many festivals in China, which are good reasons for everyone to promote sales, such as New Year's Day, Valentine's Day, Women's Day on March 8th, National Day, Mother's Day, Teacher's Day, Dragon Boat Festival, Spring Festival, New Year's Day and other traditional festivals in China. Because during this period, the surge in consumption power is the golden age of underwear sales, so every store wants to seize this opportunity, seize the market and compete. It's best to match it with promotional publicity, the banner at the door is more conspicuous, and the effect will be better with member promotional messages.

five: theme promotion

theme promotion is to create a theme, and then launch promotional activities around the theme to make consumers think that this is worthy of the name. Such as store celebrations, facade decoration, factory celebrations, holidays, etc., everything happens for a reason, especially promotion, and shady promotion can not arouse customers' sense of identity. There is a good saying, "there is no reason to create a reason to promote sales."

refers to the cooperation between two or more brands or companies to carry out promotional activities, which is generally carried out between two well-known brands, focusing on strong cooperation and achieving a win-win goal. Basically, it is difficult to carry out joint promotion between two unequal brands.

six: joint promotion

clothing stores can jointly promote cosmetics, beauty salons and women's clothing stores. Such an interactive promotion method can effectively integrate the resources of the two brands, concentrate their advantages, make the promotion activities bigger and better, and save the funds of both parties to a certain extent, so it is a good way.

however, it should also be noted that the choice of partners must be product-related. In addition, when exchanging gifts, both parties should pay attention to the conversion of equivalent amount and the promotion activities held on the principle of cost sharing.

seven: coupons

coupons can be promoted not only on holidays, but also on weekdays.

This is also a way to complete the competition of consumers in advance. If there is consumption, she may come to your store directly, which is a blow to competitors. You can print one coupon, twelve coupons, and set the discount yourself, but don't hurt members' feelings. For example, if a coupon is 7.5% off, members will only get 8.5% off, so it won't work.

it can be distributed to all units concerned, and it can be used in conjunction with other stores for promotion. It is best to distribute it at a designated point, not on the street casually, which will make customers pay less attention.

eight: buying gifts

from the perspective of maintaining image, buying gifts is more respectable, and giving gifts can create product differentiation, which is a regular means of promotion. The specific method is to buy goods with a full amount and give corresponding items to achieve the purpose of increasing sales.

when choosing gifts, we should consider the preferences of this consumer group and give some female products, such as scarves, umbrellas, socks, shoulder straps, laundry bags, laundry detergent, etc. When doing this kind of promotional activities, we should pay special attention to the exquisite gifts, because, relatively speaking, the amount of gifts given is not large. If you buy some gifts with poor quality because of this, it will hurt the promotion activities and the corporate brand.

IX: Member Promotion

At present, there are more and more stores that promote members. By buying a certain amount of members, members of different levels can enjoy discounts on regular-priced products, which is long-term. There are other promotions of members, such as offering members a product or gift with a special price, and having a fixed time to promote members every month, which can be a special price, a gift, or a small gift for free. If there are many members, there can be a special promotion session for members.

1: Special offer area

Many shops have special offer areas, and an area is set aside to display special offer products with floats or floor stands. One is to distinguish them from regular-priced products so as not to affect the sales of regular-priced products, and the other is to make them easy for consumers to find. Those who implement special offer areas should have corresponding publicity contents on floats and floor stands.