What is the prospect of short message mass marketing? Is this a sunrise industry or a sunset industry?

Mass texting is a controversial marketing method. On the one hand, because of its low price and high efficiency, it is increasingly used in all walks of life. On the other hand, the endless stream of spam messages has brought people trouble.

So you can see that many people are saying that mass short messages are developing rapidly and will become more and more important in marketing activities. Many people also say that mass texting will be replaced by other ways sooner or later, and may be banned by the state.

So what is the prospect of mass texting? Is it sunrise or sunset?

First of all, SMS is widely used in various enterprises. At present, short messages are widely used in all walks of life, and the application of short messages is becoming more and more extensive, generally divided into two categories:

? Transaction SMS-verification code, order notification, schedule reminder, etc.

? Operation SMS-preferential notice, activity promotion, etc.

Covering a wide range of industries. The following industries are widely used:

Second, the rapid growth of short messages After the impact of the mobile Internet, the functions of chat and communication are getting weaker and weaker, but the functions of notification, reminder and identity verification are getting stronger and stronger. All walks of life have begun to pay attention to the use of short messages, and the scale of enterprise short messages has maintained rapid growth.

Take SMS verification code as an example. With the rapid development of mobile Internet, SMS verification codes have become popular. Almost all registered accounts and important information/passwords of accounts need to fill in SMS verification code.

This is the scale of China SMS verification code service from 20 13 to 20 17:

It is predicted that the scale trend of SMS verification code from 2019 to 2024 will maintain a steady growth:

What is the overall scale of enterprise SMS in China?

The following is the short message scale of enterprises in China in 20 13-20 17. In 20 13, it reached1266 million yuan, decreased slightly in 20 14, and then began to increase, reaching 22.58 billion yuan in 20 17;

The above data are all from Zhiyan Consulting.

20 18, the business volume of mobile short messages has greatly increased. In 20 18, the national mobile SMS business increased by14% year-on-year; Revenue reached 39.2 billion yuan, a year-on-year increase of 9%, and the growth rate maintained a positive growth trend since the beginning of the year.

The data comes from the Ministry of Industry and Information Technology.

3. Can SMS be substituted? Is it possible that SMS will be replaced by a better way in the near future?

First of all, mass texting has five core advantages:

L high cost performance-low cost, but wide coverage and fast speed;

L reliable-SMS is very stable and the arrival rate is high;

L timely-immediate delivery, immediate arrival, less interference factors;

L No threshold, high coverage-no need to buy additional equipment and manpower, and no need for users to connect to the Internet/boot/download app//operate settings on their mobile phones. As long as you use your mobile phone, you can receive short messages, and the coverage rate is nearly 100%.

L high reading rate-basically people don't want to miss important content, and the reading rate of short messages is very high.

There is no substitute for these five advantages at present. SMS is another basic function of mobile phone besides telephone, which is irreplaceable. It can be said that as long as mobile phones are widely used, short messages will not die out and will not be completely replaced.

Fourth, how will the future of SMS group sending develop? 1. More formal

Regular SMS group sending must start with 106, which is the channel provided by the three major operators for SMS marketing.

In the future, the country and operators will definitely continue to crack down on irregular and illegal mass short messages and standardize 106 short messages more scientifically and strictly. Let it become a sharp weapon of enterprise marketing and a helper of people's life and work.

2. More convenient

Some people don't know how to use 106 SMS correctly. You just need to find a regular short message group sending platform, and you can send short messages on a large scale with simple operation.

3. Cloud era-professional SMS group sending platform.

With the development of mass SMS, the change of people's ideas and the improvement of laws and regulations, more and more businesses will hand over mass SMS to professional and formal SMS mass platform. SUBMAIL is a platform that provides full-featured cloud communication services. It maintains real-time interconnection with the three major operators. With professional technology and equipment, the sending rate of short messages has reached 99.9%. Now you can register your account and use it.

5. What other industries will widely use SMS in the future? 1. Application in Smart Home

Smart home is an important part of the future intelligent era. SMS alarm and SMS reminder can let people know the security and state changes of smart homes at any time, and make smart homes serve people better.

2. Application in mobile medical care

With the development of the times, mobile Internet+medical care is the general trend. People will take medicine from the previous queues and windows, and get used to online appointments and online medical treatment.

Medical institutions can spread disease knowledge, make follow-up/appointment for medical patients, and send examination results. Through the platform of mass short message, it will bring people a better medical experience, which is widely sought after.

3. Application in education industry

The education industry has always been a sunrise industry. No matter the country, society, schools and parents attach great importance to education, many schools and educational institutions are now trying new educational models.

SMS platform can realize timely communication between schools/teachers and parents, and parents can keep abreast of students' study and life through SMS notifications and reminders, so that children can get better help in their study and life.

After reading these, what do you think of the prospect of SMS group sending? Can it also be a good tool for your career? Now you can try it for free, just register your SUBMAIL account and SMS cloud service, and you will know!

As long as the SMS function is not uninstalled, SMS marketing will not be eliminated one day. Whether it is short message marketing promotion or other ways of promotion, its purpose is to transmit information. This itself is an information explosion society, and it receives all kinds of different information every day. Now SMS is strictly regulated, the content sent is audited, the information is safer and the business is wider. Maybe SMS will have a different world.

106 SMS marketing effect is not very good, the interception rate is too high.