How to build an online shop?

How to open a shop on Taobao? How to open a shop on Taobao? It is not difficult to open a shop on Taobao, which is easier said than done. It is easy that tens of millions of buyers wander around Taobao platform every day, and the scale is very large and still rising. The hard part is that Taobao's competition is getting more and more fierce. How to stand out in thousands of stores, especially new stores, has become a difficult problem for many sellers. Opened on August 3rd, 20 10.865438. Although I have paid a lot of hard work, I am glad that I have won the trust of many buyers, the affirmation of Taobao, and the valuable experience of how to run a Taobao shop. The following is a summary of my experience since I opened the store in January, a tutorial for novice Taobao shopkeepers. In Taobao Crown Store, two diamonds may really be nothing. My experience may not be comprehensive, but every sentence in the article is from the heart. I just hope this article will be helpful to all sellers who wish or have set up shop on Taobao. First, the preparatory article-don't fight unprepared battles: the so-called "workers must sharpen their tools first." Although Taobao does not need the cost of opening a store, the time spent preparing to open a store is also very valuable. Personally, I think it's better not to rush to start a business. In order to avoid spending a lot of publicity and energy on publicity and promotion, calling people to the store, but leaving others with the impression of "bleak management", these customers will not come again. Preparation period: 1. Mental preparation: before opening a shop, we must first think clearly about the following questions: what do I sell? Who is my target group? Is there a market for what I sell? What advantages do I have compared with other sellers? Is this a career I am willing to stick to? My short-term goals? My long-term goal? 2. Learn from other people's experience: Although the competition of Taobao is getting bigger and bigger, everything has advantages and disadvantages. The success of online merchants such as lemon green tea is all their own experience step by step. We are now entering Taobao. Although there is more competition, it can be said that we are standing on the shoulders of giants. It is a waste if we don't learn so much from our predecessors. Before opening a store, visit other people's stores, study other people's successful experiences, learn from each other's good experiences, and avoid other people's bad places. Taobao forum is also a place that must be visited frequently. Learn from the experience of online merchants and come to "Online Shop Music", the best online merchant experience sharing platform in China. 3. Store name: The store name should be related to the goods you sell, so that others can know what you sell as soon as they see your name. This is very important. If when you post in forums and other places, a buyer happens to see your name and know what you are selling, and it happens that he has a demand, then he is likely to click your name into your store and become your customer. Another point is that the store name must be easy to remember. Many buyers just wander around when shopping on Taobao. They may think your products are good, but they want to compare with other stores, but they don't have the habit of collecting. Then, when customers compare in many places, they may want to find your store in turn, but they can't remember your store name all the time. But if your store name is special enough that customers can remember it at a glance, it will be easy for them to find it again even if they don't collect your store. 4. Shop decoration: Good decoration can give people a strong visual impact. Imagine if you were a buyer, regardless of credit, price and other factors, would you choose to go to a store that looks messy or has neat merchandise display and beautiful details in all aspects? The lighting and display of offline stores have a great influence on commodity sales. The pictures and colors in Taobao stores are just like the lights and wallpaper in physical stores, which set off the goods. Spend more time on Taobao decoration, it is definitely a sharpening and chopping wood. Self-praise, many friends praised us for being professional and smiling when they saw our store. 5. Logistics companies: Choose suitable logistics companies for long-term cooperation according to local conditions. These are all prepared before opening the store, so as not to be in a hurry when the store needs delivery. When choosing a logistics company, try to choose a reputable cooperation, otherwise the seller will easily be dragged down by the service of the logistics company. 6. Set goals: Setting goals is definitely stressful, but don't be afraid to set goals. Of course, setting goals should also be scientific. Set reasonable goals according to your own products and team size. Only when the goal is reasonable can it be effectively transformed into motivation. Second, the business article-all-round attack 1, commodity display: the shooting, display and shelving of goods. At present, there is no specific data to explain whether the shooting method of goods is model shooting or ceramic tile shooting. But one thing is certain, that is, the pictures must be clear, and it is best to use fixed templates to display the goods, which not only has its own unified style and norms, but also reduces the workload. The goods on the home page should be neat and orderly, just like offline stores. The display mode has a great influence on the sales of goods. The products on the home page must also be changed frequently, and the hot spots need to be changed constantly to keep them fresh, so as not to make customers feel that there is no change at all. The best-selling products in the store must be displayed on the home page. 2。 Promotion: "The fragrance of wine is not afraid of the depth of the alley." This sentence certainly does not apply to Taobao sellers. This is also what sellers on Taobao are most concerned about. There are many ways of publicity on Taobao, both paid and free. You should choose the most favorable publicity method according to your actual situation. Let's talk about the promotion method of our family. 1), Taobao's car training publicity effect: ★★★★★★★ Money burning index: ★★★★★ ★ I have to say that Taobao's car training really makes people love and hate. After the promotion of the through train, the traffic has indeed increased rapidly, which can also directly promote sales, but it is not an exaggeration to describe the through train by burning money. Personally, the seller should set the area, time period and the maximum amount of a day according to his own strength and target population. Because there is no fixed customer base in the early stage of opening a store, it is necessary to promote the through train. When the through train recommends goods, we should also pay attention to the fact that we must check the inventory before the promotion. A shoe that was pushed in the store before, because the specific inventory was not checked clearly, sold too well after getting on the through train, and the result was sold out soon, so we had to replace the baby to push it. But the risk of changing hot spots in the middle is still quite large. After all, it is not so easy to accumulate the popularity of a product. 2) Promotion of taobao guest Our store has set up about 30 products for promotion since April 26th. During this period, the transaction volume brought by taobao guest was 1 1. Although the transaction effect is not particularly good, it is worth a try except for the commission. And the number of visitors brought by taobao guest is still certain. Publicity effect: ★★★★ Money burning index: ★ 3) Link exchange should be said to be a win-win way without cost. Our shop exchanged contact information with two diamond shops. Judging from the data in the background for one month, the visits of their two stores are still quite large. And we just need to make room for other people's links. Of course, the friendship between the two families is still too few, and will gradually increase in the future. Publicity effect: ★★★★ Burning money index: none 4), forum posting reply I have to say that forum posting is really effective. If recommended to the home page, the effect is really good. Stylesea_2009, which exchanged friendship links with our family, was recommended to the home page of the community two days ago because it posted an entertainment post. As a result, the traffic increased greatly, which promoted many transactions. Maybe people will say, I don't know what to write. I don't think so. All you have to do is go somewhere else and see a good post forwarded. Just copy and paste. Entertainment topics, life topics can be anything, and share them with everyone when you see good posts. At least get acquainted with the crowd first. When people get to know you and do business with you, they will naturally trust you. Then slowly learn to write original posts and essence posts. If you really can't send it, then reply first. "The early bird catches the worm", so be diligent. Since you are tired of Taobao, do it with your heart. Taobao dozens of forums, large and small, often show their faces, not to mention heroes are useless. But at this point, we have not done enough by ourselves, and we will work harder in the future. Come on! Publicity effect: ★★★★★★ Money burning index: none 5). Before the charity donation, the baby was set as a charity donation, purely to make a contribution to public welfare. As a result, I accidentally planted it in a willow tree under the shade. Many friends said that when searching for goods, they saw similar goods, and only our goods had a love next to them, so they clicked in. Publicity effect: ★★★★ III. Tips: It is not easy to keep customers in Taobao. It is difficult to attract customers into your store. We must find a way to keep him and let him browse more pages, hoping to achieve more sales after staying. These are all skillful. 1), set up gifts at different price points: buy 49+1 yuan for a pair of socks, 99+1 yuan for a pair of bears and 299+1 yuan for a phone call at our home. And 200 yuan is free. So many customers try their best to make up the price in order to avoid postage or get a bear or a phone call. This invisibly increases the unit price of customers. Of course, the gift you choose must be attractive enough. All the gifts in our family are sold at a loss, but these gifts have driven the sales of many other commodities. 2) Matching: According to the data displayed in the background, many customers read a page and left. In order to avoid this situation, we bought a package service, that is, when the buyer browses a commodity, he can see other commodities that we have provided for him, which improves his stay time and the purchase rate of other commodities. 3) Discover your own characteristics: I haven't found my own characteristics and theme since I started business for about a week. One day, it dawned on me. Aren't many series we sell lovers? So, according to this idea, I opened a column called Couples Series. Therefore, this series is very popular. Many buyers come directly to our couple products as soon as they come up. Therefore, we must have a pair of eyes that are good at discovering beauty, discovering the characteristics of our own goods and integrating resources. 4) Wangpu and Consumer Protection: Although for many novice sellers, this investment is not small. However, from the buyer's point of view, people usually go to safer stores to spend money.