Real estate invitation SMS

Generally speaking, there are three forms of invitation rhetoric in real estate telemarketing:

1, and pay a return visit in the form of group satisfaction survey.

2. Pay a return visit in the way of investigating VIP customers by the group-the embodiment of identity value.

3. Take the form of lucky customers again-with the help of "lucky" mentality.

These three forms can usually be divided into the following two stages:

Invitation to important customer activities: the first stage of customer satisfaction return visit

The first stage of telephone invitation is the second stage of service, and the telephone time should not be too long. We should pay a satisfactory return visit and choose four questions. It involves the prophase service of property sales and the anaphase service of property use. Through the progressive relationship, customers' satisfaction and goodwill towards the group will be gradually improved, further reducing the resistance of customers to participate in activities on the spot.

In the process of satisfaction return visit, the customer's answer is a controllable factor, and the salesman's main line of speech revolves around the core goal (eight cities linkage, customer on-site invitation).

Salesperson: Hello, I am a member of the customer department of Jianye Group. My name is XXX (introduce myself first).

Customer:

Salesman: First of all, thank you very much for using our Jianye Group's products. You are one of our lucky customers randomly selected. As an important customer of our group company, in order to better meet your needs in the property field and understand your latest suggestions, we want to conduct a customer satisfaction survey on the old owners of the group. Can you put it off for about 5 minutes? (Randomly selected important customer statements are used to reduce customer vigilance and increase trust and cooperation)

Customer:

Shop assistant: Thank you for your strong support. How long have you been buying our property? (From recent questions)

Customer:

Shop assistant: Are you satisfied with our shop assistant's service during the purchase? What do you think can be improved (reviewing the purchase process will remind customers of the good influence when buying and deepen their goodwill towards the group)

Customer:

Salesperson: Are you satisfied with the follow-up services (such as property services) we provide after you buy the house? (When asking targeted questions, it's not just about selling them. We are responsible for the customer's follow-up service to further deepen the customer's goodwill. In the process of talking with customers, the salesperson should show an open attitude and try to satisfy it, and said that he would submit the problem to the headquarters for improvement. )

Customer:

Salesperson: Did you or your family and friends have a need to buy real estate in the past year (throw out key questions, understand the latest investment and purchase needs of customers and surrounding areas, close the purchase demand time and lock it in one year)

Customer:

Shop assistant: Thank you. As mentioned above, you are one of the lucky customers randomly selected by our company, and our company will send you a gift. Recently, we are planning an eight-city linkage activity, which will be held around August 20. Customers come from eight cities, including Zhengzhou, Gongyi and Pingdingshan, with a value of more than 2 million. The group company hopes to establish an excellent interactive brand and introduce high-quality new products to our new and old customers. We think this activity is very suitable for your identity and status. The latest products at this promotion meeting cover six major property combinations, such as residence, SOHO, international business apartment and business, which are suitable for investment and personal use and meet your identity and needs. We sincerely invite you to this party and hope to have the honor to meet you around August 20th. Before that, we will contact you by SMS and thank you for your support to our work. Goodbye. (Point out the core purpose of customer return visit, and pave the way for the second stage of telephone invitation)

Telephone invitation of important customers: the second stage-telephone invitation rhetoric of Jianye Landmark Plaza

Salesman: Hello, I'm XX, the salesman of Landmark Plaza of Jianye Group. My name is XXX (introduce myself).

Guest: Oh, hello!

Salesman: Did you see the information (DM list) we sent you not long ago about the listing of our land products? (Ask questions with closed messages)

Customer: I didn't see it, (I definitely didn't see it, I didn't send it)

Shop assistant: Really? Now let me take this opportunity to tell you that the landmark square project launched by our group is located in the periphery of Zhengzhou New District, at the intersection of Zhongzhou Avenue and Zhengbian Road. It is a large-scale complex property consisting of seven formats, including residence, SOHO Grade A office building, large-scale commercial complex and international business apartment. The total area is about 240,000, and the total commercial area is about 6.5438+0.7 million square meters. At present, Kaide Land Department Store has settled in, which is suitable for investment and personal use. Compared with your social status (give him a hand, hehe), I think your side is suitable for him, because it may bring you several times of income in the next few years, whether you use it for your own use or invest it. (Introduce topics to stimulate interest)

Customer: (laughs) Really? Get out of here! /Really? Specifically,

Salesman: (Laughter) Well, let me ask you first. Do you travel a lot? (Start the information exchange with a closed question)

Customer: Yes (as far as the price of people who can afford the products of this project is concerned, they usually travel a lot)

Salesman: OK, our landmark square project is located outside Zhengzhou New District. The northwest corner of the intersection of Zhongzhou Avenue and Zhengbian Road, two main roads in Zhengzhou, is located at the north gate of Zhengdong New District. As you know, the location is about 16 minutes away from Zhengzhou International Airport, about 1.5 kilometers away from Zhengdong New District Central Business District, only 12 minutes away from Yellow River Bridge, about 7 kilometers away from Zhengzhou Erqi Square in the west and 9 kilometers away from the new expressway in the east. First of all, the traffic is very convenient. This can meet your investment or personal use requirements. Ha ha. Let's talk about some advantages first, and make the conclusion of the first communication with laughter in traffic, which will bring a cheerful atmosphere to telephone customers.

Guest: Then what?

Salesman: Secondly, you know that our project is close to Zhengzhou CBD business district, and you can definitely see the future potential of the new district. Coupled with our location advantage, there is a global furniture and building materials market, KFC drive-in restaurant and so on, forming a mature business circle with a good business atmosphere. Coupled with the six formats of our project, the combination of residential, commercial, leisure, entertainment and catering attributes complement each other, which has a great population support. What's more, there are CapitaLand Department Store and Sheraton Hotel. As we all know, Kaide Department Store and Sheraton Hotel are internationally renowned brand hotels. There is no need to worry about high-end people flow for projects with these two world-class brand properties. There are more high-end people, and the value of the property itself will increase rapidly. Coupled with the flow of people in the CBD of Zhengdong New District, whether you invest for your own use or choose our SOHO apartment or shop, you can get huge benefits. (Cut into the theme and focus on the advantages of the project-future potential, people flow, current atmosphere and property portfolio advantages)

Customer: Really?

Shop assistant: (for sure) Yes! Is your place far from Zhongzhou Road and Zhengbian Road, the address of our project? I suggest you visit our project site in person. I think this project can meet your requirements. Can you come to our sales site and have a look? You can come to me directly when you come. My name is XXX (ask questions and hope that customers will consult at the sales site, and the salesman will show sincerity and enthusiasm).

Customer: Yes or no, or the answer can be:

Shop assistant: OK, when are you free? I was here from week x to week X. How about XX this afternoon? Customer: OK, (or make another appointment) Salesperson: OK, I'll wait for you then. Our project address is at the intersection of Zhongzhou Road and Zhengbian Road. My name is XXX. You can call me directly when you get to the sales center. I will text you on Monday. thank you