Gree said Dong Mingzhu’s video of selling N95 masks was stolen. What’s going on? Why does misappropriation occur?

Internet celebrities wanted to increase their exposure and chose to steal Dong Mingzhu’s video of selling masks. Little did they know that this behavior constituted false propaganda and required them to bear relevant responsibilities according to law.

Brands need to go through different stages in the development process. Borrowing celebrities’ portraits for promotion without their consent or authorization constitutes infringement of other people’s portrait rights. As a public figure, Dong Mingzhu has Every move may have a certain impact on the lives of ordinary people. After this incident, Gree immediately issued a statement to remind consumers not to be deceived.

Dong Mingzhu’s portrait and speech have been abused.

On December 26, 2022, Gree Electric's official website issued a statement stating that a large number of videos of the company's Chairman Dong Mingzhu's speech portraits and texts appeared on a social platform to sell N95 masks. In fact, these masks are not produced by the company and the sales price is much higher than the price produced and sold by the company. The platform involved has been informed to take corresponding compulsory measures.

Why is it being stolen?

In recent years, cases involving celebrities suing for infringement have appeared more and more frequently in front of the public. As the chairman of a company, Dong Mingzhu’s every move during the production and operation process will have a certain impact on the development of the company. influence. Because the cost of breaking the law is too low, many people take chances and choose false endorsements. If the celebrity's photos are only used for entertainment, it does not violate the right of portrait. However, in this incident, it can be seen that many Internet celebrities wantonly used Dong Mingzhu's photos and videos to promote goods. This is not only a very bad behavior , is also an infringement of the right of portrait. According to the relevant provisions of the Civil Code, the right of portrait is a kind of personality right enjoyed by natural persons, whose content is the personal interests reflected in their own portrait. In order to make money, Internet celebrities do everything possible to take shortcuts in this way, but in the long run, this is a behavior that outweighs the gains and losses.