How can different platforms * * * enjoy accurate marketing of data?

The role of big data is mainly to depict accurate customer portraits, build a complete membership system, and finally achieve sustainable automated and precise marketing, which is directly reflected in the improvement of KPI for the retention and transformation of market and marketing personnel. As Jin Cuodao, an explosives expert who used to be Xiaomi's consultant, mentioned in Explosives Strategy, we should not only blindly use data, but also be good at "data interrogation" and dig out real and useful data for our use. Jin Cuodao believes that data torture has the following three key dimensions, which can be applied to marketing:

Key customer data: find the user/customer data that plays a decisive role in marketing. Such as customer value data and customer portrait data in RFM model.

Horizontal ratio and vertical ratio: for the existing data, compare it with the relevant data of friends (horizontal ratio) and the historical marketing event data of the brand itself (vertical ratio).

Subdivision traceability: subdivide the data as multi-dimensionally as possible and analyze the customer's consumption behavior from the source, mainly to pave the way for a series of subsequent precision marketing and save marketing resources.