What does CPM CPT CPC CPA CPS mean in network marketing?

What does CPM CPT CPC CPA CPS mean in network marketing? 1. cost per thousandth, or cost per thousandth; Cost per impression) cost per thousand people.

The cost per thousand people is the cost calculation unit for the media or media plan to reach 1000 people or "family". This can be used to calculate any media, any demographic group and any total cost. 2.CPT: English abbreviation for "cost per attempt". This model is mainly based on the payment standard of mobile application channel marketing platform, not just the number of application displays or network activations; This method is characterized by charging according to the user's usage time or usage cycle, which can fundamentally stop brushing traffic and activate cheating. It is one of the most authentic and effective marketing methods.

3.CPC: the English abbreviation of "cost per click", which charges a fee for each click. This method, combined with click-through rate restriction, can make cheating more difficult. Every click of netizens will bring real traffic or potential consumers to advertisers, which is one of the common charging methods in mature countries.

4.CPA:CPA (cost per action) is an advertising charging model. As the name implies, it is charged according to the operation, which can be registration, consultation, putting in the shopping cart and so on.

5.CPS: (Cost per sale) Converts the advertising amount into the actual number of products sold.

Network marketing planning refers not only to website promotion, but also to online sales. Therefore, the effects brought by online marketing are various, such as the support of online marketing for customer service, the promotion of offline product sales and the help of company brand expansion. Network marketing planning is a process of strategic thinking and scheme planning in order to achieve specific network marketing goals.

CPM- pay by display

CPM: The English full name is cost per thousand impressions. CPM is a kind of display paid advertisement. As long as the advertiser's advertising content is displayed, the advertiser will pay for it. The effect of this kind of advertisement is not very good, but it can bring stable income to websites and blogs with certain traffic. CPT- long-term on-time payment

CPT: the English full name is the cost per visit. CPT is a kind of advertisement that charges by time. Many websites in China charge according to the fixed charging mode of "how much is a month". This kind of advertisement is very crude and can't protect the interests of customers. But CPT is really a worry-free advertisement, which can bring stable income to your website and blog. CPC- Pay per click

CPC: the full name of English is cost per click; ; Cost per thousand clicks. CPC is a pay-per-click advertisement, which is charged according to the number of times the advertisement is clicked. For example, keyword advertisements generally adopt this pricing model, such as Google advertising alliance's content AdSense and Baidu Alliance's Baidu bidding advertisement. CPA- Pay by Behavior

CPA: English full name Cost PerAction. CPA is an advertisement that is priced according to the actual effect of the advertisement, that is, it is charged according to a valid questionnaire or order, and is not limited to the amount of the advertisement. The pricing method of CPA has certain risks for the website, but if the advertisement is successful, its income will be much greater than CPM. CPS- payment by sales

CPS: English full name cost per sales. CPS is an advertisement that calculates the advertising cost according to the actual quantity of products sold. This kind of advertisement is more suitable for shopping, shopping guide and website navigation, and requires accurate traffic to bring transformation. Excellent website alliance and Dangdang website alliance are typical representatives of this kind of advertising form. Other advertising models include CPL (guiding paid advertising, some people call it CPL) and cardiopulmonary resuscitation (responding to paid advertising).

Second, comparative analysis

(1) From the perspective of user behavior, any online advertisement must have the following two basic steps to achieve certain results. One is to display advertisements, and the other is to let users click on advertisements. For some websites, there must be a third step for advertising to achieve results, that is, users must complete some additional behaviors on the website, such as registration and consumption. From this, we can clearly see that (1)CPT and CPM only charge advertising fees in the first step, that is, they only need to show them to website users, so they can charge advertising fees to advertisers. (2)CPC is in the second step. After the user completes the click behavior, the website charges the advertiser the advertising fee. (3)CPA and CPS In the third step, the advertiser pays the advertising fee to the website owner after the user completes certain behaviors on the advertiser's website.

(2) Following the above statement, from the perspective of protecting the interests of advertisers and website owners, CPT and CPM protect the interests of website owners, while CPC mediates all advertising modes, while CPA and CPS tend to protect the interests of advertisers.

(3) In terms of advertising price, the apparent prices of CPT and CPM are relatively low, while the prices of CPC, CPA and CPS seem to be much higher. It should be pointed out that the price mentioned here is only the surface price, which is not equal to the cost performance. Generally speaking, the cost performance of CPA and CPS is relatively fixed, while CPC, CPT and CPM are different according to the stickiness of the website to users.

(d) From the point of view of cheating difficulty program, the choice of CPT and CPM usually depends on the quality of the website, and the quality of the website seems to be only measured by website statistics and third-party statistics, but these are easy to cheat. Domestic traffic brushing software and websites are the best tools to cheat CPT and CPM. Although webmasters know this, advertisers can only notice it when the advertising effect is not satisfactory for a period of time. For CPC advertising, although there are some technical precautions, it is relatively easy to cheat. There are even websites in China that sell click-through advertisements with monthly subscription, which is also the reason why China's CPC has dropped in advertising alliance. It is relatively easy for certified public accountants, as long as they have enough time and energy to register and verify fake users. Pure CPS advertising hardly cares about cheating, and it is also the only advertising mode that is difficult to cheat among several advertising types.

What does CPM CPT CPC CPA CPS mean in network marketing? CPM- pay by display

A thousand impressions. CPM is a kind of display paid advertisement. As long as the advertiser's advertising content is displayed, the advertiser will pay for it. The effect of this kind of advertisement is not very good, but it can bring stable income to websites and blogs with certain traffic. CPT-CPT: the English full name of each cost. CPT is a kind of advertisement that charges by time. Many websites in China charge according to the fixed charging mode of "how much is a month". This kind of advertisement is very crude and can't protect the interests of customers. But CPT is really a worry-free advertisement, which can bring stable income to your website and blog. CPC- Pay-per-click CPC: English full name Cost Per Click；; Price and clicks. CPC is a pay-per-click advertisement, which is charged according to the number of times the advertisement is clicked. For example, keyword advertisements generally adopt this pricing model, and a typical example is Google advertising alliance's AdSense.

The content of Baidu bidding advertisement and Baidu alliance. CPA- Pay by Behavior CPA: English full name cost

Action. CPA is an advertisement that is priced according to the actual effect of the advertisement, that is, it is charged according to a valid questionnaire or order, and is not limited to the amount of the advertisement. The pricing method of CPA has certain risks for the website, but if the advertisement is successful, its income will be much greater than CPM. CPS- pay by sales.

Sales. CPS is an advertisement that calculates the advertising cost according to the actual quantity of products sold. This kind of advertisement is more suitable for shopping, shopping guide and website navigation, and requires accurate traffic to bring transformation. Excellent website alliance and Dangdang website alliance are typical representatives of this kind of advertising form.

Other advertising models include CPL (guiding paid advertising, some people call it CPL) and cardiopulmonary resuscitation (responding to paid advertising).

Second, comparative analysis

(1) From the perspective of user behavior, any online advertisement must have the following two basic steps to achieve certain results. One is to display advertisements, and the other is to let users click on advertisements. For some websites, there must be a third step for advertising to achieve results, that is, users must complete some additional behaviors on the website, such as registration and consumption.

From here we can clearly see:

(1)CPT and CPM only charge advertising fees in the first step, that is, they only need to show them to website users, so they can charge advertisers advertising fees.

(2)CPC is in the second step. After the user completes the click behavior, the website charges the advertiser the advertising fee.

(3)CPA and CPS In the third step, the advertiser pays the advertising fee to the website owner after the user completes certain behaviors on the advertiser's website.

(2) Following the above statement, from the perspective of protecting the interests of advertisers and website owners, CPT and CPM protect the interests of website owners, while CPC mediates all advertising modes, while CPA and CPS tend to protect the interests of advertisers.

(3) In terms of advertising price, the apparent prices of CPT and CPM are relatively low, while the prices of CPC, CPA and CPS seem to be much higher. It should be pointed out that the price mentioned here is only the surface price, which is not equal to the cost performance. Generally speaking, the cost performance of CPA and CPS is relatively fixed, while CPC, CPT and CPM are different according to the stickiness of the website to users.

(d) From the point of view of cheating difficulty program, the choice of CPT and CPM usually depends on the quality of the website, and the quality of the website seems to be only measured by website statistics and third-party statistics, but these are easy to cheat. Domestic traffic brushing software and websites are the best tools to cheat CPT and CPM. Although webmasters know this, advertisers can only notice it when the advertising effect is not satisfactory for a period of time. For CPC advertising, although there are some technical precautions, it is relatively easy to cheat. There are even websites in China that sell click-through advertisements with monthly subscription, which is also the reason why China's CPC has dropped in advertising alliance. It is relatively easy for certified public accountants, as long as they have enough time and energy to register and verify fake users. Pure CPS advertising hardly cares about cheating, and it is also the only advertising mode that is difficult to cheat among several advertising types.

APP promotion, network marketing CPS CPC CPD CPT CPM What is CPA (download, registration activation) CPS (recharge sharing) CPC (click) CPD (daily fee) CPM (thousand exposures)?

What does CPM CPT CPC CPA CPS mean in software promotion? These are not software, but advertising types with different payment methods on the Internet.

Cost per thousandth, or cost per thousandth; Cost per impression) cost per thousand people. That is what we often call the exhibition volume, that is, the advertising cost per thousand exhibitions.

CPT: English abbreviation for "cost per attempt". This model is mainly based on the payment standard of the mobile application channel marketing platform, not just the number of application demonstrations or network activation; This method is characterized by charging according to the user's usage time or usage cycle, which can fundamentally stop brushing traffic and activate cheating. It is one of the most authentic and effective marketing methods.

CPC: English abbreviation for "cost per click", which is charged per click. This method, combined with click-through rate restriction, can make cheating more difficult. Every click of netizens will bring real traffic or potential consumers to advertisers, which is one of the common charging methods in mature countries.

CPA:CPA (cost per action) is a charging model of behavioral advertising. As the name implies, it is charged according to the action, which can be registration, consultation, collection, putting in a shopping cart and so on.

CPS: (Cost per sale) Converts the advertising amount into the actual number of products sold. CPS advertisement is an online advertisement. In order to avoid the risk of advertising expenses, advertisers pay commissions to advertising websites according to the actual sales volume generated after clicking advertisements.

What does APP mean to promote CPS CPC CPD CPT CPM? CPA is an advertisement that is priced according to its actual effect. CPS is an advertisement that calculates advertising expenses according to actual sales; CPC is a pay-per-click advertisement, which is charged according to the number of times the advertisement is clicked. CPT is an advertisement charged by time; CPD is a kind of paid advertisement, which is charged according to the number of downloads. CPM is a paid advertisement for display.

CPA: The cost of each action. For example, according to a registration, search behavior, browsing behavior and so on. Nowadays, many e-mail marketing (EDM) are carried out by certified public accountants. In the APP promotion channel, both the iOS integral wall and the Android integral wall are paid according to CPA. In addition, some online alliances and small and medium-sized stores are also paid for by CPA. The CPA here is to download the application and open the network, which means activation.

CPS: Convert advertising amount according to actual sales. CPS it can be understood as sales commission. For example, if the sales volume is 100000 and the CPS ratio is 3%, the advertising fee is equal to 30000. This kind of advertisement is more suitable for shopping, shopping guide and website navigation, and requires accurate traffic to bring transformation. The network alliance in the PC era is charged according to CPS.

Cost per click. CPC charges according to the number of times the advertisement is clicked. For example, keyword advertisements generally adopt this pricing model. Among the APP promotion channels, information flow type channels and DSP channels, some super APP channels are all like this, not only CPC, but even bidding CPC.

CPD: the cost per download. CPD is a paid advertisement, which is charged according to the number of downloads. If the number of downloads of the APP in this advertisement is 10 yuan and the number of downloads is 10, the fee will be 100 yuan.

CPT: the cost of each time period. CPT is a kind of advertisement that charges by time. Many domestic advertisements are charged according to the fixed charging mode of "how much is a week" and how much is a month. This fixed fee mode charges fees, and this kind of advertising form is very rough, which can not protect the interests of advertisers. But CPT is a worry-free advertisement, which can bring stable income.

CPM: Cost per thousand people. As long as CPM shows the advertising content of advertisers, advertisers will pay for it. In the APP promotion channel, both the video channel and the super APP channel will adopt this payment method.

What do CPA, CPS and CPC CPM mean in game operation? 1. cost per thousandth, or cost per thousandth; Cost per impression) cost per thousand people

The most scientific way to charge for online advertising is to charge according to how many people see your advertisement. Charging according to the number of visitors has become the practice of online advertising. CPM (cost per thousand people) refers to the average amount of advertising cost shared by everyone who hears or sees the advertisement during the advertising process. Traditional media often use this pricing method. In online advertising, CPM depends on the scale of "impression", which is usually understood as the number of times a person looks at the advertisement in a fixed time. For example, if the unit price of advertising banner is 65,438+0 yuan /CPM, it means that every 1 1,000 people see this banner, they will get 65,438+0 yuan, and so on, the homepage visited by 65,438+00,000 people will be 65,438+00 yuan.

As for the charge per CPM, we should divide the price level according to the popularity of the homepage (that is, the number of visits) and adopt a fixed rate. The international practice is that the charge per CPM ranges from 5 yuan to 200 yuan.

2. Cost per click; Cost per click.

Charge per click. This method, combined with click rate restriction, can make cheating more difficult and is the best way to promote websites. However, many websites operate advertisements in this way, which feels unfair. For example, although the viewer didn't click, he had already seen the advertisement. For traffic that sees advertisements but doesn't click, the website becomes a waste of time. There are many websites that are unwilling to do such advertisements. It is said that it is because the traditional media has never done this.

3. Cost per action

CPA pricing method refers to charging according to the actual effect of advertisements, that is, charging according to valid questionnaires or orders, without limiting the amount of advertisements. The pricing method of CPA has certain risks for the website, but if the advertisement is successful, its income will be much greater than CPM. In order to avoid the risk of advertising costs, after the network users click on the banner advertisements and link to the advertisers' web pages, the advertisers only pay the advertising website fees according to the number of clicks.

4. Cardiopulmonary Resuscitation (cost per response) cost per response

Charge according to each response of the audience. This advertising billing method fully embodies the characteristics of online advertising, such as "timely response, direct interaction and accurate record". However, this advertising model obviously belongs to auxiliary sales. For those brands that can meet half of the advertising requirements as long as the name is actually displayed, all websites may reject it because the chances of obtaining advertising fees are even more slim than CPC.

5. Cost of each purchase

In order to avoid the risk of advertising costs, advertisers only pay the advertising website fees according to the sales volume after online users click on banner advertisements and conduct online transactions.

Regardless of CPA or CPP, advertisers require target consumers to "click" or even make further purchases before paying; CPM only needs "witness" (or "exposure" or "impression") to generate advertising payment.

What do cpm, cpc, cps and cpa mean respectively? They are different ways for Baidu to bid. Specifically, you can search Baidu bidding. Baidu has a detailed introduction, so I won't copy it.

Cost per thousandth, or cost per thousandth; Cost per impression) cost per thousand people.

Cost per click; Cost per click.

CPS (cost per sale) converts the advertising amount into the number of products actually sold.

Cost per action

These are advertising terms, which are generally applicable to e-commerce.

I attach a more comprehensive copy to you, hoping to help you.

Product placement: Inserting related advertisements into movies or TV series or other scenes. Like transformers, don't shave unless you mean it.

2.SEM: the abbreviation of search engine marketing, which means search engine marketing.

3.EDM: The abbreviation of electronic direct selling is email marketing.

4.CPS: the abbreviation of cost per sales, that is, sales share.

5.CPA: cost per action, that is, the cost of each behavior, that is, the pricing model of charging according to the behavior of each visitor in online advertising.

User behavior has a special definition, including forming a transaction, obtaining a registered user or clicking on an online advertisement.

6.CPM: (one thousandth of cost or one thousandth of cost; ; Cost per impression) cost per thousand people.

7.CPC: (cost per click; Cost per click.

8.ROI: short for return on investment, return on investment.

9.SEO: the abbreviation of search engine optimization, search engine optimization.

10.CR conversion rate: the abbreviation of conversion rate refers to the proportion of converted visitors to all visitors visiting a website. 1 1.uv: abbreviation for unique visitor, independent visitor.

12.Adwords: Google's keyword bidding advertisement.

13. Arisha: Arisha. This is a website that publishes world website rankings. There are two kinds of website rankings: comprehensive ranking and classified ranking.

14. Two-hop rate: Two-hop rate, first proposed by 99click. After the website page is expanded, the first click generated by the user on the page is called "two jumps".

The number of two hops is "two hops", and the ratio of two hops to page views is called the two hop rate of the page.

15. Bounce rate: Bounce rate refers to the percentage of users who leave a group of pages or a page after browsing a page.

16. Number of pages visited per capita: The average number of pages visited by each person can be obtained by dividing the sum of PV by IP. Everyone should visit at least 10 page.

One more thing is quality users.