Sales novices look over: How to ensure that our numbers are not blacklisted by customers

? Many sales newbies have encountered this problem: after finally getting the customer’s number, they send text messages or WeChat messages to the customer every day. Three days later, they find that they have been blocked by the customer, so , I was too embarrassed to even meet with customers. A customer who was originally "to be launched" suddenly became "off the shelf", and I was so sorry that my intestines turned green...

? 1

? Why was I blocked by the customer? ?

? Think about it from the perspective of a customer. Someone who has just met once sends me some innocuous messages every day. Who are you? Are we familiar? Besides, those words you posted are of no value at all. Who would want to read them? I've only seen you once and you harass me every day. How can anyone sell like this? I don't want to see your products!

? You are a customer, you would think so too.

For customers who have only met once, your sales proposition is too clear, and the customer is very disgusted. It is not unfair to block you.

2

? How can I avoid being blocked by customers?

? There is knowledge in sending text messages to customers. You don’t just send them however you want. We have to spend time studying our customers, and no amount of time is too much.

? 1. How to call customers? When you are not familiar with the person in the early stage, the title can be one level higher than his official title. For example, if the customer is a manager, you can call him Mr. Wang; if the customer is a supervisor, you can call him Manager Wang. After getting to know each other later, I changed my name to Brother Wang. If the customer is the same age as me, I would call him by his first name or use one of the characters to appear friendly, such as Ahua or Wenhua.

? 2. How to sign the text message? Don't write your full name, as it will be too unfamiliar. The standard for your signature is to make it as friendly as possible and easy for customers to remember.

? Remember: Do not send company names when sending text messages. Bringing your name means your sales proposition is clear. If a customer doesn't know who you are, they will naturally ask, tell the truth, and then send it later.

? 3. What is the content of the text message? To the customers you just met, just wish you a happy weekend - Mr. Wang, I wish you a happy weekend! Ahua. The content of the text message should be concise and sincere. Do not add whimsical content. We rely on sincere blessings and orders of magnitude to gain the trust of customers.

? After two months, you can send additional 24 solar term health text messages. It is recommended to send it two days before the solar term, and the sending time is at noon, because the health text message contains festival delicacies, and there is a reminder at the right time to send it at noon. The effect of dining. If sending a health message and a happy weekend are sent on the same day, it is recommended that the health message be sent one day in advance and staggered with the weekend message to prevent customers from missing it.

? 4. Do you need to send text messages during holidays? Except for sending blessing text messages during the Mid-Autumn Festival and Spring Festival, do not send them during other holidays. If Happy Weekend happens to coincide with a holiday, we must not join in the fun and just continue to send Happy Weekend.

? 5. What is the specific time of sending? Sent every Friday at 16:30 pm. The biggest advantage of fixing the sending time is that it is easy to form a conditioned reflex in the customer's brain. When the time is right, they will see your blessing text message. As time goes by, everyone will smile knowingly, and this feeling will slowly settle down. There is a subtext in posting at this time: This is still working time, I am not taking up your off-duty time. If it is sent at 17:30, it is the time after get off work, and the customer is driving, chatting with friends or colleagues, and is not in the mood to read text messages; if it is sent in the morning, the customer is not in the mood for the weekend yet.

? 6. What should I do if the customer replies with a message, for example: Thank you? We must not reply to the message, we must be pretending to be stupid. Because once we reply to the letter, will the customer respond or not? If you reply, customers will be stressed and feel psychologically burdened, and they will no longer pay attention to your text messages in the future.

? 7. What should I do if the customer rejects our text message? If the customer replies: "You don't have to post like this, I know what you mean.

"After seeing such a reply, what should I do in the future? Are you still sending health text messages for 24 solar terms? This problem occurs because the customer does not want to receive this favor. At this time, you can send another text message: "Hello, Brother Wang, I have no other meaning. I just regard you as a big brother. I would like to wish my big brother a happy weekend. We all rejoice together! "If the customer says nothing more, continue sending. If the customer still refuses, stop sending immediately, and the 24-solar text messages will also stop sending. If it is an important customer, McKay will tell the customer what they like, and then send what the customer likes to see. Content, such as jokes or financial news, does not need to be sent if it is a general customer.

8. What should I do if I just send a happy weekend message to a customer and the progress is a little slow? After making a phone call or meeting with a customer once, you can send one or two jokes to the customer on Tuesday or Thursday in a week. The jokes you send should focus on quality, not quantity, and you can do it without spending a penny. Why not make customers laugh? But please note that the content of the joke must conform to any of the following three directions.

Direction A, the joke must be related to your industry. Do a combination. If the joke is not pointed accurately, the customer may not even know what you do, and they will be confused as to why you sent them these jokes.

? Direction B. , the joke should be combined with the customer's industry. For example, if the customer is making a fortune in the liquor industry, and we are engaged in financial management sales, we will either send financial management jokes or wine industry jokes to the customer. This will be more targeted if we send animal jokes to the customer. For love jokes, people will either think that we are selling veterinary drugs, or they will think that we are not familiar with it, and the effect of the push will be greatly reduced.

? Direction C, the joke should be combined with the customer's preferences. For example, if the customer likes fishing, we will. You should send more fishing jokes to win people's hearts, instead of campus jokes that have nothing to do with customers and won't attract attention at all.

There are so many topics for a simple text message to customers. Knowledge, sales novices should quickly acquire new skills. Memorizing these 8 points is a shortcut.