How is database marketing mainly done? What are the job contents?

Database marketing is a marketing method that enterprises use mobile phones to accumulate information of members (users or consumers), and then through analysis and screening, use e-mail, text messages, telephone calls, letters and other ways to deeply explore customers and maintain relationships. Or database marketing is a brand-new sales method, aiming at establishing one-to-one interactive communication relationship with customers and relying on a huge customer information base for long-term promotion activities. It is a dynamic database management system, covering existing customers and potential customers, and can be updated at any time. The core of database marketing is data mining.

Simply put, the marketing database has the following functions: (1) Select and edit customer data. Collect and sort out customer data and establish customer database. The collection of customer data should include the customer's personal data, transaction records and other information. (2) Choose the right consumers. Targeted communication, improve feedback rate, increase sales, thereby reducing marketing costs. (3) Provide information about these consumers for companies that use marketing databases, and apply it to mail, telephone, sales, customer loyalty programs and other methods. (4) Counterattack the competitor's weapon. Database can reflect the characteristics of customers associated with competitors, and then analyze the advantages and disadvantages of competitors, improve marketing strategies, provide better products and services than competitors, and enhance the relationship with customers. (5) Timely feedback of marketing effects can analyze the short-term and long-term effects of marketing activities and propose improvement methods.

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