Which Internet marketing company in Jinan is better?

Modern corporate marketing should no longer make a fuss at the one-sided and local level, but should emphasize the strategic thinking of corporate marketing and the combat capabilities of all-employee marketing. (Imagine Internet Marketing Company) Improving marketing capabilities is an important tool for enterprises to adapt to market competition and enhance competitive advantages. It is the foundation for enterprises to increase customer value and strengthen customer relationships. It is an important way for enterprises to strengthen their internal strength and respond to WTO challenges. Enterprises respond to the market It is an inevitable requirement to compete, improve customer value and achieve sustainable development. --Changxiang Internet Marketing Company

The realization of Internet marketing functions requires one or more Internet marketing methods. In addition to search engine registration, commonly used Internet marketing methods include: keyword search, online advertising , TMTW paid call advertising, exchange of links, information release, integrated marketing, mailing list, licensed E-mail marketing, personalized marketing, membership marketing, viral marketing, etc. SEMtime Internet Marketing Company's integrated marketing overall solution. The following is a brief introduction to ten commonly used Internet marketing methods and their effects.

Search Engine Marketing

SEM is the abbreviation of SearchEngineMarketing, which means search engine marketing in Chinese. SEM is a new form of online marketing. What SEM does is to comprehensively and effectively use search engines for online marketing and promotion. SEM pursues the highest cost performance, obtains the largest number of visits from search engines with minimal investment, and generates commercial value.

Exchange links

Exchange links or exchange links, which has certain complementary advantages and is a simple way of cooperation between two websites, that is, on their own website homepage or Put the LOGO or keywords of the other party's website on the inner page and set up a hyperlink to the other party's website so that users can see their own website from the other party's cooperative website to achieve the purpose of mutual promotion. Exchanging links has several main functions, namely, gaining traffic, increasing the impression of users when browsing, increasing advantages in search engine rankings, increasing the credibility of visitors through recommendations from cooperative websites, etc. What's more worth mentioning is that the significance of exchanging links goes beyond whether it can increase visits. What is more important than the direct effect is the recognition and recognition in the industry.

Online advertising

Almost all online marketing activities are related to brand image. Among all online marketing methods related to brand promotion, online advertising plays the most direct role. Standard banner advertising (BANNER) used to be the mainstream (although not the only form) of online advertising. After entering 2001, the field of online advertising launched a vigorous innovation movement, and new advertising forms continued to emerge. New advertising has overcome the standard banner Advertising banners have weaknesses such as limited information capacity and poor interactivity, so they have a relatively high click-through rate.

Information release

Information release is not only a basic function of Internet marketing, but also a practical means of operation. Through the Internet, you can not only browse a large amount of business information, but also publish it yourself information. The most important thing is to publish valuable information on your website in a timely manner to give full play to the functions of the website, such as new product information, preferential and promotional information, etc.

Mail list

Mail list is actually a form of E-mail marketing. Mail list is also based on the principle of user permission. Users voluntarily join and withdraw freely. The slight difference is that, E-mail marketing directly sends promotional information to users, while mailing lists achieve marketing purposes by providing users with valuable information and adding appropriate amounts of promotional information to email content. The main value of the mailing list is reflected in four aspects: as a promotional tool for the company's products or services, to facilitate communication with users, to obtain sponsorship or sell advertising space, and to charge information services. Mailing lists come in many forms, including news emails, various electronic publications, new product notifications, discount and promotion information, important event reminder services, etc.

Personalized marketing

The main contents of personalized marketing include: users customize the information content they are interested in, choose their favorite web design form, and set up the reception of information according to their own needs. method and acceptance time, etc.

Personalized services have obvious effects in improving customer relationships, cultivating customer loyalty and increasing online sales. According to research, in order to obtain certain personalized services, users are willing to provide limited personal information only when their personal information can be protected. , which is the prerequisite guarantee for carrying out personalized marketing.

Membership marketing

Membership marketing has been proven to be an effective marketing tool for e-commerce websites. Many foreign online retail websites have implemented membership plans, covering almost all Industry, domestic membership marketing is still in the early stages of development, but e-commerce companies have shown strong interest and strong development momentum.

Online stores

Built on an e-commerce platform provided by a third party and operated by merchants themselves, it is just like renting space in a large shopping mall to open a merchant's store. A relatively simple form of e-commerce. In addition to the basic function of selling products directly through the Internet, an online store is also an effective online marketing tool. From the perspective of the company's overall marketing strategy and customers, the role of online stores is mainly reflected in two aspects: on the one hand, online stores provide convenient conditions for companies to expand online sales channels; on the other hand, they are established on well-known e-commerce platforms The online store increases the trust of customers. From a functional point of view, it is also an effective supplement to corporate websites that do not have e-commerce functions. It has a good effect on improving corporate image and directly increasing sales, especially when integrating corporate websites with online stores. When combined with stores, the effect is even more obvious.

Viral marketing

Viral marketing does not really carry out marketing by spreading viruses, but through the word-of-mouth publicity network of users, information spreads and spreads like a virus, using rapid Copied to reach audiences of thousands and millions. A classic example of viral marketing is. Almost all free email providers these days take a similar approach to promotion.

Pay for calls

Pay according to the number of valid calls received from customers. The English "PayPerCall" is a new advertising promotion billing model that has appeared in European and American countries in recent years. There is no charge for planning, no charge for display, and no charge for clicks. The advertiser only charges the corresponding fee after receiving a valid call from the customer. In other words, pay-per-call is a true pay-for-performance model.

Online video marketing

“Use digital technology to transmit real-time video image signals of product marketing sites and corporate image video signals to the Internet. Customers only need to go online and log in to your company’s website to watch The live TV broadcast that showcases your company's products and corporate image is the exclusive use of "Yuankan Network Monitoring Development Technology Co., Ltd." in website construction and website promotion to enhance the credibility and reliability of website content for viewers. Created. Before, all website construction and website promotion methods could only help netizens find you from the vast world of the Internet; while "online TV marketing" makes netizens who find you believe you!

Forum Marketing

Forum Marketing In fact, people have long begun to use forums to carry out various corporate marketing activities. When forums, which became new media at that time, appeared, companies posted in the forums. Some information about enterprise products, in fact, this is also a simple method of forum marketing. Here, combined with the practical experience of network planning, I will briefly talk about what forum marketing is. Forum marketing “is a platform for enterprises to use forums to communicate on the Internet. Publish information about the company's products and services through text, pictures, videos, etc., so that target customers can have a deeper understanding of the company's products and services. Internet marketing activities that ultimately achieve the purpose of promoting the company's brand and deepening market awareness are forum marketing. ”

Online image marketing

What is online image marketing? In fact, online image marketing has become one of the commonly used online marketing methods. We often receive messages from friends on QQ. I came here with creative pictures, and I saw posts with pictures as the main clues on major forums. These pictures also contain some advertising information, such as URLs in the lower right corner of the pictures. This is actually picture marketing. One way, currently, there are a variety of image marketing methods in China. If you are very creative, you can also master image marketing well, including supply and demand information platforms, online yellow page services, online auctions, website resource cooperation, and online store marketing. And so on.

Internet Marketing Alliance

Marketing alliance is still in its infancy in my country, but it is already very mature abroad. In 1996, Amazon achieved success through this new method. The alliance includes three elements : Advertisers, website owners and advertising alliance platforms. Advertisers pay reasonable advertising fees to website owners based on the actual results of online advertising (such as sales, number of leads, etc.), saving marketing expenses, increasing corporate visibility, expanding the influence of corporate products, and improving the quality of online marketing.

Bidding promotion

Bidding promotion is to promote the company's products and services on the search engine platform in the form of keywords. It is a new type of payment based on results. Sophisticated search engine advertising. With a small amount of investment, you can bring a large number of potential customers to your company and effectively increase your company's sales. PPC is a pay-per-performance online promotion method, first launched by Baidu in China. After a company purchases this service, by registering a certain number of keywords, its promotional information will first appear in the corresponding search results of netizens.

The above points are all based on my experience. In fact, when our company just started to get involved in brand promotion, we were like a headless fly and hit a wall everywhere. We cooperated with several well-known domestic brand promotion companies. I have cooperated with them all, and I feel that each has its own advantages, but almost none of them has a long-term cooperation mechanism. From my current understanding, the so-called big brand promotion companies may not be suitable for your company. I think you can find a long-term cooperation , it is very important to have a deep understanding of your branding company. The brand promotion company we have long-term cooperation with is Quannuo Brand Promotion in Jinan. As far as I know, they are still very famous in the industry. They have been working with us for more than two years. The biggest feeling they give me is that they are very energetic and the most popular. The key thing is that they are very professional. Their professionalism does not refer to their understanding of the Internet, but that they have different teams responsible for each different project of our company, including automobiles, women's products, etc. under our company. It's rare to find a branding company that can handle projects as diverse as ours, so I wholeheartedly recommend their company. Of course, when choosing a brand promotion company, I suggest you choose a few more. This will also enable you to have a deeper understanding of the brand promotion industry and find a brand promotion company that suits you.