Writing skills of enterprise short message group content

When we do short message marketing or send short messages to customers in groups, we should pay attention to the skills and words of sending short messages, pay more attention to users' feelings, do a good job in user experience, increase the readability of short messages, strengthen the intimacy of businesses, and make recipients feel that they are receiving valuable information, not short message advertisements. Here is a brief introduction to the writing skills of short message group content:

1, combining holiday greetings with promotion.

Send greeting messages to customers on holidays, and customers will leave a good impression on the company. For service enterprises such as leisure and entertainment, don't forget to promote when blessing. When the holiday is coming, the customer may be considering the arrangement, and it will be very kind to receive the relevant greeting message, which will also affect his consumption choice. This kind of short message, together with service hotline, reservation hotline, reservation hotline, etc., not only affects customers' consumption choices, but also facilitates customers. If discounts are introduced at the same time, it will be more attractive to customers. This kind of short message is best sent before the festival. If the customer has already arranged it, the effect will be even worse.

2. The short message language needs to be refined, accurate and interesting.

Long articles often make people feel bored and can't be read, so does short messages. The refined organization of short message language, short and pithy, humorous and lively language will leave a better impression on people. Some holiday greetings, especially Thanksgiving, should be true and sincere, which can impress customers more.

3. Don't forget that the address and signature are also very important.

Adding a respectful name to each sender will make the short message more humane and friendly. There is the signature of the enterprise in the short message, which is a kind of respect for the recipient. SMS uses SMS channel, China Mobile and China Unicom, and the number is unrecognizable. Therefore, when sending text messages, you must add the name of the company or the name of the sender, otherwise the effect will be poor.

4. The sending object has strong pertinence and better effect.

In fact, many enterprises, with a little attention at ordinary times, can accumulate a lot of mobile phone information of old customers or related customer groups and send them information, which is most targeted. Such as hotels, KTV, real estate services or other leisure and service enterprises, there are usually a large number of reservations, reservations and consultation calls, and the cumulative number is amazing. This is the most effective customer mobile phone information, and the best effect is to send them promotional or discount, holiday greeting information. Because customers are also very concerned about this kind of information, unconsciously, it will affect customers' consumption choices. If it is a membership-based enterprise, keep regular communication with customers through SMS, so that customers can remember you firmly, keep a good impression on the enterprise, and think of you first when they have relevant consumption ideas. The application effect of SMS will be very good.

5. Service and sales information.

Repeated phone calls and door-to-door "harassment" sometimes make customers who are following up a little bored, and an interesting short message may make customers feel closer and familiar with you and your business; Made a mistake, services and products went wrong, and a sincere apology message made customers trust the enterprise more; Use language skills, pry open the frozen relationship with short messages, narrow the distance between them and create more contact opportunities.

6. Don't send promotional information frequently.

SMS is an ideal means, but don't send it repeatedly. As long as the new products, new services and promotional activities of enterprises are effectively and accurately disseminated, generally speaking, it is not appropriate to send text messages to customers for the same thing many times. Remember, don't pass on "junk information", this kind of short message customer may be disgusted instead. The combination of humanistic care, blessing, greeting message and enterprise promotion will get the highest recognition from the recipients and the effect will be very good.