sp’s tools and methods are extremely detailed

Sales Promotion (SP for short), its tools and methods are as follows:

1. Free SP

"Free SP" refers to the targeted A promotional tool that does not charge any fees to the customer.

2. Gift SP

"Gift SP" refers to a promotional method that provides target customers with preferential treatment when purchasing products.

3. Discount SP

"Discount SP" refers to the promotion method of providing different forms of price discounts to target customers when they purchase products.

4. Competition SP

"Contest SP" refers to a promotion that uses people's competitiveness and curiosity to attract target customers to participate by holding interesting and intellectual competitions. means.

5. Activity SP

"Activity SP" refers to promotional methods that attract customer attention and participation by organizing activities related to product sales.

6. Win-win SP

"Win-win SP" refers to a promotional method in which two or more market entities achieve mutual benefit through joint promotion. In other words, a promotion jointly organized by two or more companies for mutual benefit is a "win-win SP".

7. Direct-effect SP

"Direct-effect SP" refers to promotional methods that have a certain direct effect. The characteristics of "direct SP" are on-site and personal presence. Through these two characteristics, a strong sales atmosphere can be created.

8. Service SP

"Service SP" refers to a promotional method that protects the interests of customers, provides customers with certain preferential services, and facilitates customer purchase and consumption. It can be said that "service SP" can best express the concept of customer satisfaction, and it is the concrete embodiment of CS doctrine.