What are the marketing methods of Uniqlo?

Uniqlo Japanese clothing brand, founded by Japan Fast Retailing Company on 1963, used to be a small clothing store selling suits, and now it has become an internationally renowned clothing brand.

Marketing is an activity, process and system that brings value to customers, customers, partners and the whole society in the process of creating, spreading, spreading and exchanging products. Mainly refers to the process of marketing personnel to carry out business activities and sales behavior for the market.

Marketing principles: including market analysis, marketing concept, marketing information system and marketing environment, consumer demand and buying behavior, market segmentation and target market selection.

Marketing practice: It consists of product strategy, pricing strategy, distribution channel strategy, promotion strategy and marketing mix strategy.

Marketing management: including marketing strategy, planning, organization and control.

Special marketing: including network marketing, service marketing and international marketing.

Uniqlo's success in China lies in its correct self-positioning, which sets the consumer group in the middle class instead of directly competing with local brands. With the maturity of consumers in China, affluent groups have begun to pay attention to products with higher cost performance. People under the age of 35 have also replaced the previous generation as the main force, and the consumption concept of this generation has not stopped because of the economic downturn or reduced income. This will also bring rolling financial resources for packaging Uniqlo with international brands.

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