How do beauty salons activate "dormant customers"?

As we all know, the competition in the beauty industry has reached a white-hot stage. There are a large number of beauty salons (just like we can't wait to see a beauty salon every ten steps near our community), and they are uneven. Tourist source is a resource that every beauty salon must compete for.

In order to get more customers, every beauty salon tries its best to expand customers and get customers. Over time, every beauty salon will have many "dormant customers".

"dormant customers" make beauty salons more and more in debt, and their business risks are getting bigger and bigger.

How to activate dormant customers and let customers bring more benefits to beauty salons is believed to be a problem that every beauty salon wants to solve.

First of all, classify the members who sleep in the store, distribute them evenly, and be responsible for every employee in the store, so that every employee has goals and indicators.

Secondly, the manager should analyze each customer and employee one by one to find out the real reason why customers don't come to the store, and then he can prescribe the right medicine and solve the problem. In fact, there are several reasons to become dormant customers:

After finding out the reasons why members don't enter the store, it is necessary to prescribe the right medicine and solve them one by one.

(1) Remind members which products or items have not been consumed, and what is the use of these products or items for her?

(2) If members don't want to spend any more, inform us that there are new items, and we can replace them for free;

(3) The major projects launched this month (quarter), because you are our old member, you enjoy the privilege of priority experience;

① Realistic version: reimbursement of round-trip taxi expenses;

② Touching version: providing door-to-door service (it is agreed that the time period of door-to-door service must be a relatively free time period in the store);

(3) It's really a long way, so you can keep in touch (give it to the front desk, send messages to customers regularly through the beauty salon management system, and send greetings, care and holiday wishes without interruption), and don't give up any member on your own initiative.

After getting the news that members are not satisfied, we sincerely invite them to give us another chance. This month, in order to express our apologies, we specially gave our members two free experiences.

(2) Find out what conditions make members dissatisfied and solve them. If the hardware can't solve it, tell the members clearly and make up for it with other services; If you are not satisfied with the last beautician, I can change it for you. The air in the room is not good, so you can change to a better ventilated room.

Everyone should speak and recite according to the unified words; Technology and operation process must be unified, and pass the exam, which requires a certain degree of proficiency.

Sleeping club members must make an appointment in advance and pay a return visit after arriving at the store or spending by credit card, and register in the beauty salon management system to prevent omissions.

After sleeping members enter the store, they should recommend them appropriately according to the season and the actual situation in the store, and give them privileges and concessions that they don't usually have.

We must pay attention here, especially those customers who are hurt by over-selling. If they can come to the store again, they will definitely not buy or sell by force, which will arouse customers' resentment and completely drain them.

The sales process must be based on meeting the needs of customers, and it must be a truly effective and safe product. Otherwise, it will be too late to hurt the guests.

How much RMB can the store set for each dormant customer or the products that employees like to stimulate employees. At the same time, the store manager makes analysis in time according to the follow-up of employees every day. When necessary, the store manager and even the store owner should directly cooperate with the employees to maintain the service and customer situation.