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Selected Work Plans of Sales Department in 223
In order to make our work more perfect, we should make a personal work plan carefully. Planning a good work plan can ensure that we can work in an orderly way. Do we need to find a template for the work plan when writing it? Therefore, the column specially arranged the work plan of the sales department in 223, hoping to help your study and work! Work Plan of Sales Department in 223 (Part 1)
(1) Subdivide the target market and vigorously carry out multi-level and three-dimensional marketing promotion activities.
customers in charge of xx department can be roughly divided into four categories, namely, cash management customers, corporate non-loan customers and e-banking customers. Combined with the development goal of the whole year, we will adhere to the market-oriented, customer-centered, account-based, grasp the big and not let go of the small, adopt the strategy of "ensuring to stabilize the big customers, strive to change the small customers and actively expand new customers", formulate detailed marketing plans, and carry out a series of media publicity, network sales, large-scale product promotion meetings, door-to-door promotion of key customers, organize bidding and centralized marketing activities throughout the company to form a continuous marketing offensive.
consolidate the leading position in the cash management market. Continue to promote cash management services at different levels and in depth, and strive to improve the customer value of products. It is necessary to expand the market influence by grasping key customers and enhance the brand effect of cash management. All branches and departments should investigate key customers, large industry households and group customers within their jurisdiction, deeply analyze their operating characteristics and modes, design practical cash management schemes, and actively carry out marketing. Explore the deep-seated needs of cash management stock customers, solve existing problems and improve customer contribution. This year, we will strive to add 185,2 cash management customers. . The Work Plan for the Second Half of 2xx was originally published by Fanwen. com, and the confidential data is pure fiction.
The company has further developed the non-loan market. Small and medium-sized enterprises have no loan customers, which are also our basic customers and provide an important source for the development of asset business and intermediary business. Based on the theme marketing activities of "Hongye Settlement" for small and medium-sized enterprises last year, 2xx summed up experience, deepened marketing and enhanced marketing effect. It is necessary to keep the company's non-loan marketing growing in quantity and pay attention to improving quality; It is necessary to optimize the structure, increase the proportion of high-quality customers, reduce the financing cost rate and increase the sales of high value-added products. It is necessary to focus on the account opening marketing of the company's non-loan households and strive to expand the market share. It is necessary to strengthen the maintenance and management of the company's non-loan customers, deeply analyze their settlement characteristics, carry out product marketing, and expand our settlement market share. In 2xx, we will strive to open 358,1 new corporate settlement accounts, with a net increase of 272,43 settlement accounts.
do a good job in marketing and maintenance of large system users. In view of the fact that some township finance offices in the city have not opened accounts in our bank, we will call on various resources for marketing and strive for full bloom. And take advantage of the situation to launch a marketing offensive to other government branches in various towns and districts to strive for a larger share of deposits. At the same time, more than 1 key customers, such as large and medium-sized enterprises, famous brand enterprises, the top 1 in the world, 8, before tax payment and 7,334 before import and export, were listed for subscription, and the target customers of other banks were locked and key research projects were carried out.
(2) Strengthen the management of service channels and carry out the activities of "Settlement of Quality Service Year" in depth.
customer resources are the most important resources of the whole company, and corporate customers are the high-quality customers and potential customers of the whole company. We should use the unified view system for corporate customers to further embody personalized and diversified services on the basis of providing comprehensive quality services.
Three channels should be built:
First, according to the requirements of the Head Office, "the settlement and cash management department of the secondary branch should be equipped with at least three account managers; Each corporate business outlet (including comprehensive business outlets) should be equipped with at least one account manager according to the business development, and the outlets with rich customer resources should be appropriately allocated, "to build a high-quality marketing team.
the second is to strengthen the construction of physical outlets. At present, due to the variety of corporate settlement business methods and the differences in company management modes, the counter service channel is still the most commonly used for corporate customers. Our bank should strengthen the construction of outlets, and fully consider the business needs of corporate customers in the transformation of VIP wealth management center to meet the needs of customers. All branches should formulate detailed marketing guidelines for corporate business of outlets, and guide the service content, service requirements, service behavior norms and service processes of corporate business of different outlets.
thirdly, we should expand the channels of e-banking business and increase the proportion of off-counter business. This year, the e-banking business will continue to "scramble for land" to expand the market share, while at the same time, it will also "intensively cultivate" and expand the targeted customers at different levels. All branches should pay full attention to and make use of the list of target customers issued by branches, carry out marketing work with emphasis and pertinence, and occupy an absolute advantage in the high-quality customer market. At the same time, do a good job in customer service and in-depth marketing. By establishing an e-banking ledger for corporate customers, and taking it as an important basis for customer support and service, we can solve the problems encountered in the process of using our e-banking products for customers in time, and recommend new e-banking products to customers in time to improve the "account transfer rate" and customer utilization rate.
carry out the activities of "year of quality service in settlement" in depth. It is necessary to establish a customer-centered modern financial service concept, sort out the system, integrate the process, and be oriented to the needs of target customers. Accelerate product innovation, improve service efficiency, deal with problems in time, strengthen service management, improve customer satisfaction, and build a customer-centered service model. Improve the service quality of xx department in an all-round way and realize the development goal of the whole company well and quickly.
(III) Accelerate the pace of product innovation and increase the promotion and application of new products
As a product department, the Settlement and Cash Management Department undertakes the responsibility of product innovation, maintenance and management and strengthens the construction of marketing support system. Do a good job in the promotion of the three core systems of corporate customer marketing, enterprise-level customer information management and bank settlement account management of the head office, and provide technical means for the implementation of scientific marketing management.
improve the innovation mechanism of settlement products. First, it is necessary to implement the product manager system, and all banks are equipped with product managers. The product manager should be the main undertaker of collecting and developing products. The second is to establish an information feedback mechanism. Each department shall summarize the customer requirements and submit them to the settlement and cash management department of the branch. The branch regularly organizes contact banks and key banks to hold product innovation business seminars to focus on solving customers' concerns.
improve the market awareness of caizhi account brand. This year, we will continue to implement the brand strategy of settlement and cash management, take "financial account" as the core, expand the brand connotation and enhance the brand value under the unified brand. It is necessary to design the brand of the newly developed settlement and cash management products in time, formulate appropriate brand strategies and incorporate them into the unified brand system. Strengthen the promotion of Caizhi account brand, do a good job in brand maintenance and maintain brand influence.
develop third-party depository business. Seize the opportunity of multi-bank third-party depository business, expand the proportion of bank-securities business, give full play to the convenient and fast advantages of our electronic banking, and increase the promotion and application of new products. All departments should strengthen the collection of product demand and the organization and management of the promotion and application of new products, clarify their responsibilities, strengthen the assessment, form a wide-ranging and responsive market demand feedback network and a new product promotion mechanism with specific tasks and effective incentives, enhance the market's rapid response ability, and truly enable new products to occupy the market and make profits as soon as possible. This year, we will launch new products such as local and foreign currency integrated fund pool, short message notification for corporate customers, financial service certificate, and national automatic clearing system.
(4) Do a good job in building the team of account managers and product managers, and step up the training of talents in xx department
Strengthen personnel management, implement daily work norms, formulate codes of conduct, and establish and improve the work log system, customer file system, customer visit system and information feedback system.
strengthen business training. This year, the branch will continue to organize all kinds of settlement and cash management business, e-banking business training and marketing skills training, try more diversified training methods, expand the scope of trainees through in-depth grassroots training, and strive to improve the quality of business personnel to meet the competitive needs of modern commercial banks.
(V) Strengthen process management and improve the level of risk control
Take risk prevention and control as the main line and actively improve the construction of settlement system. In product innovation, adhere to the system first. It is necessary to regularly report the trend of settlement cases, formulate practical preventive measures, and resolutely curb the occurrence of settlement cases. Strengthen the management of income from settlement intermediary business and increase the intensity of account management. To further strengthen supervision, accounting inspectors and post supervision should pay attention to the role of daily business inspection and supervision, find and plug business errors and loopholes in time, and all outlets should rectify existing problems. Work Plan of Sales Department in 223 (Part 2)
In XX years, I will continue to strictly abide by the working idea of "quality first, efficiency second", and under the leadership of the company, constantly improve the company's strategic sales work, and timely and accurately complete the work orders and delivery quantities of the sales department. Under the supervision of the leader, participate in the completion of customers' products, deliver the goods to customers on time and complete the follow-up customer service work. Continue to develop new customers and new products, and complete all aspects of the company's production and sales tasks in time.
During the work in xx years, the main tasks that are expected to be completed are as follows:
1. Formulate and modify the delivery schedule in time according to the customer's orders, be responsible for the specific implementation process of the delivery plan, and monitor the coordination of orders and related affairs. Ensure the normal delivery of products and report the problems in the work process to the leaders in time.
2. Collect the information of foreign customers, deliver the goods in detail in time, and input the delivery information in all aspects. Such as: drawings, ppap and other information. Keep abreast of news trends in international machinery market and foreign exchange market, and provide strong information support for the company.
3. Complete the delivery of all documents and versions within the specified time, and provide customers with timely and detailed delivery documents including invoices, packing lists, commercial invoices, transportation contracts, transportation declarations, certificates of origin, etc.
4. communicate effectively with customers on matters related to shipping and logistics in a timely manner.
5. Participate in the evaluation and implementation of the company's new product projects to achieve comprehensive monitoring of the production process. Conduct a comprehensive review of newly released products and track production progress.
6. Complete the itemized statistics completely and accurately, and make the receipt details every month for monthly export, and reconcile with the finance. Work Plan of Sales Department in 223 (Part 3)
According to the overall development goal of the company and the actual progress of the factory, the sales performance has entered the focus of work. In order to meet the production needs of the factory, improve the overall efficiency of the company, further improve the total sales performance and lay a solid foundation for the overall sales work next year, the sales work plan for the last two months is as follows:
1. Guiding ideology
Pay close attention to the current sales performance. At present, the overall operation of the company has entered the right track, and the current focus will be on sales, further improving the company's total sales performance and laying a firm foundation for the development of specialty stores next year.
Second, the focus of work
1. Strengthen training and study to further improve the comprehensive ability of business personnel;
2. Conduct a comprehensive analysis and investigation of the domestic market, especially the southern market, thoroughly understand the current market demand and overall trends, and at the same time, make a detailed plan for the company's next sales work;
3. Publicize the company's products widely, effectively improve product popularity and current sales performance, and point out a clear direction for the company's long-term development goals;
4. Popularize the market and collect a lot of customer information to lay a firm foundation for the development of specialty stores next year;
III. Detailed plan
1. Business trip plan: This business trip covers 7 provinces and 3 cities, mainly in the southern market;
2. It is planned to develop about 12-2 dealers;
3. Preparation for business trip: Before business trip, carefully organize business personnel to study safety knowledge, company salesman management regulations, company investment promotion policies and product knowledge. Prepare to carry 6 product materials, 6 business cards, 3 product color cards, 3 logs (including: white oak, walnut, red cherry, Sabili, golden grapefruit, Fraxinus mandshurica, and Brazilian pear) and 3 corner materials.
IV. Detailed business plan of salesman (see attached table) Work plan of sales department in 223 (Part 4)
I. Work plan of this department
Work out the annual work plan and monthly work plan of marketing department, and review the work plans of each team; According to the hotel arrangement. Analyze the staffing of the marketing department and the working conditions of each team. Make the annual staffing plan. According to the post characteristics, business needs and personnel quality, the team and employees are reasonably divided.
2. define the post responsibilities, scope of responsibilities, working procedures and management rules of each team, and directly participate in and guide the implementation and completion of various plans with various rules and regulations.
Third, check all the work
Directly participate in some daily sales work every day, check and supervise whether the service attitude, operation degree and standards of employees are standardized. Check the work records of each team and shift. Check the foreman's on-the-job situation, assessment status and task completion. Conduct regular training and assessment on marketing business knowledge and management knowledge to department heads every month; Communicate with the department staff twice a week regularly to understand the employees' ideological status.
IV. Organize and attend various meetings
Attend the daily office morning meeting of the hotel; Attend the monthly summary meeting of the hotel, report the work and listen to the instructions of the hotel decision-making level; The organization department holds the foreman's regular meeting every Monday to discuss last week's work problems and arrange this week's work; Organize the department to hold a regular staff meeting every Tuesday to summarize last week's work and arrange this week's work; Organize department personnel to hold special seminars when necessary.
5. Guide or directly participate in the handling of customers' opinions
Meet customers' reasonable requirements; Guide employees who violate discipline and punish them appropriately to warn other employees.
VI. Summary, evaluation and adjustment
Summarize the work and business income of this department every month, quarter and year, and make a written report to the hotel; Listen to the work report of each marketing group every day. Master the work of the department and the sales of guest rooms, and arrange the work of the day; According to the feedback from customers, adjust and improve the service in time; Responsible for coordinating and communicating with other departments; Sign and review the documents and statements of the department; Adjust some post personnel according to work needs and personnel status; Grasp customer information as much as possible, improve internal management and improve service quality; Department personnel conduct daily, weekly and monthly performance evaluation. Work Plan of Sales Department in 223 (Part 5)
In XX years, I will continue to strictly abide by the working idea of "quality first, efficiency second". Under the leadership of the company, I will constantly improve the company's strategic sales work, and timely and accurately complete the work orders and delivery quantities of the sales department. Under the supervision of the leaders,
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