How to solve the problem of low passenger flow

How to solve the problem of low passenger flow

How to solve the problem of low passenger flow? The passenger flow of physical stores is easy to lose, and many physical stores are easy to close down because of too little passenger flow, but taking the initiative to create a store atmosphere can enrich the passenger flow. This article tells how to solve the problem of low passenger flow.

How to solve the problem of less passenger flow 1 first, the shopping guide takes the initiative to attack.

Going out from the store, "sitting sales" became "marketing". Floors, shopping malls, parking lots, and even communities, as long as we go out, our chances will be greater. To intercept customers, shopping guides should do well in three aspects: (1) Choose the best station. The most important thing in shopping guide is the post. Generally speaking, the following four points are very important: first, stand at the door of the store; The second is an aisle with a large flow of people; The third is the corresponding elevator exit; The fourth is the door of the most crowded shop.

(2) Unified voice interception. That is, what to say when meeting customers.

(3), formulate interception reward and punishment system.

Second, create a store atmosphere.

Create a hot-selling atmosphere with special materials, strong colors and unique products. Show these characteristics to arouse customers' curiosity, attract customers' eyes, and let customers get close to and understand your store.

Want to create the atmosphere in the store can be through these methods: floor stickers, hanging flags, posters, arches, light boxes or LED screens, special banners, Yi Labao and X-shaped brackets, porch lights, door lights, window lighting, in-store music and so on.

Third, attract passengers with bright products.

Know how to make full use of people's curiosity and thirst for knowledge, and display the unique selling points of products at the door of the store to attract customers into the store and make the products move and live.

Fourth, the network, telephone, SMS.

In addition to the storefront, you can also expand many channels. For example, online solicitation (forums, QQ, WeChat, etc. ), telephone invitation, SMS return visit and other channels can be the source of customers.

After analyzing the overall passenger flow of the store, find out the problems and solve them in a targeted manner. I believe that the problem of less passenger flow in the store can be solved.

Verb (abbreviation of verb) Enjoy resources * * *, start with me.

Visit different industries in your spare time, recommend your customers to different industries, take the initiative to enjoy customer resources and help them do drainage.

If you give someone a rose and leave a fragrance, if you have customer resources from different industries, you will think of Martians for the first time, thus increasing store traffic.

Six, food experience, enhance the emotion

Invite friends from different industries to taste food at least once a week. Baking experience 1-2 times. Let friends from different industries personally experience the use effect of Martian products and increase brand awareness; Increase emotional communication and enhance the trust and recommendation rate between brands!

Seven, WeChat network, promotion list.

Add and organize WeChat of friends from different industries, and exchange more daily greetings. Get familiar with different brands from chatting, friends circle and shopping, and improve the success rate of taking orders from different brands; At the same time, establish a good sense of trust and improve the recommendation rate of the store!

Eight, brand alliance, cooperation * * * win-win situation

Choose the first-line brand alliance: diversification, multi-category and multi-brand linkage to meet the owner's one-stop service experience advantage; Set an example in alliance activities: be diligent, bring more orders and highlight brand advantages;

Try to choose Martian shop, sweat steam experience+product introduction, enhance customer reputation and increase alliance brand recognition!

Nine, super VIP tasting activities

Storefront regularly invites old customers to hold innovative tasting activities.

For example: parent-child DIY baking, solar food festival (green fruits, moon cakes, jiaozi), Haoheng tauren banquet, etc. Gratitude feedback from old customers not only helps to strengthen product experience and word-of-mouth publicity, but also improves the recommendation rate of stores!

X. Dedicated service and value-added experience

Active service consciousness: provide customers with professional knowledge such as brand, product, scheme and decoration collocation, including not only the products sold, but also other products in different industries (tiles, bathrooms, sofas, etc. ) and help customers. Serve attentively, create value-added service experience, improve customer reputation and recommendation rate!

Eleven, warm heart after-sales, five-star praise

Stores should provide after-sales service for old customers: nutrition menu sharing, after-sales Q&A, regular telephone call back, active cleaning and maintenance, quick on-site maintenance, etc. , thus improving the customer's five-star favorable rate, thus improving the repurchase rate and recommendation rate!

Twelve. Word of mouth operation and self-media publicity

Regular maintenance activities for old customers are held in the store, such as family dinners with human feelings, spring outing and watching movies in summer.

Do a good job in material sorting and copy video editing, invite old customers to forward and share media platforms (video number, Tik Tok, Aauto Quicker, etc.), and improve customer reputation & brand promotion, expand brand visibility and influence in local cities, and do a good job in promotion and promotion!

How to solve the problem of less passenger flow 2 1 and fragmentation

Grouping is the most common fission sales method in the era of social e-commerce, because as long as the first user opens a group, he can enjoy a more favorable price than buying it alone, and as long as the first user opens a group, he will share it in the social relationship chain to form a group. This operation can split multiple users by one user.

The advantage of team battle is that both the organizer and the team battle can get preferential treatment, unlike those who bargain and just share, so it is easier to drive users to split.

However, whether you are a self-employed social e-commerce, a member social e-commerce or a resident social e-commerce, you should pay attention to these three cores when building a group: First, strive for the purpose of drainage. For the purpose of drainage, the unit price and profit of customers are generally low, and the number of people in the group is generally set at 2-5. Due to the large number of people in the group, there must be a more attractive discount ratio. For example, if the price is 100 yuan, 40 yuan can buy it, which makes it easier to agglomerate and split.

The second is promotion, fighting together for the purpose of sales. In fact, the purpose of marketing is to achieve user fission while selling at a discount. The number of people in this group is generally set at two, because the inventory of promotional products is generally limited, and it is easier to achieve the purpose of splitting through two-person groups and discounts.

Third, the team battle for the purpose of exclusive use by newcomers. The exclusive gathering activity for newcomers aims to activate new users. This kind of activity will generally expand to new user groups, and realize fission sales while activating new customer experience. Generally, the number of group members is set to 2, so it is easier to activate customers by setting time limit. The unit price of this new group customer should not be high, regardless of profit, only activate the new customer order experience.

2. Social reduction of gold fission

Social discount is a kind of coupon that users automatically push to users after paying for consumption. Users can share it with multiple friends through WeChat and community, which can drive old users to spend twice, and can also be used as new coupons for new customers.

That is to say, when we are doing social e-commerce, whether we use APP or applet as the carrier of goods, through this reduction activity, we can split up multiple new users through the social relationship chain of one user, because as long as new users receive it, they will have the opportunity to activate new users to enter our platform for consumption.

The details to be noted are: when setting social allowance, we can choose to set 1 person to receive 2 copies or 1 person to receive 5 copies, which should be considered according to our operating costs and profits. For example, we can set it as follows: users who spend more than 50 can get 5 copies (coupons for spending more than 30 minus 5 yuan), and users who spend more than 30 can get 3 copies (coupons minus 2 yuan). In this way, coupons can be shared with more users with the help of social relationships of old users, and at the same time, the ordering experience of these new users can be activated to achieve the purpose of user fission.