Pinduoduo search extended deduction formula

The deduction formula of Pinduoduo search promotion is as follows: total deduction = advertising presence × click rate × average click bid, where advertising presence refers to the number of times advertisements are displayed on the user's search results page, click rate refers to the proportion of advertisements clicked by users, and average click bid is the bid per click set by advertisers.

First, Pinduoduo search promotion deduction formula:

The deduction formula for Pinduoduo search promotion is as follows:

Total deduction = advertising display volume × click rate × average click bidding

Among them, advertisement display refers to the number of times advertisements are displayed in the user's search results page, click rate refers to the proportion of advertisements clicked by users, and average click bid is the bid per click set by advertisers.

The specific deduction amount will be calculated according to the actual advertising display, click rate and click bidding. Pinduoduo Platform will determine the display position and click price of the advertisement according to factors such as the quality of the advertisement and competitors' bids.

It should be noted that Pinduoduo's advertising deduction fee is charged according to the number of clicks, not according to the number of exhibitions. Only when the user actually clicks on the advertisement and enters the product page will the advertiser be charged.

The specific deduction will also be influenced by Pinduoduo platform policy and competitive environment. Therefore, it is suggested that advertisers should set up reasonable bidding, optimize the quality of advertisements and improve the effectiveness and return of advertisements when conducting search promotion.

Second, what does Pinduoduo search promotion mean?

Pinduoduo search promotion refers to a marketing method to purchase keyword advertising space through bidding on the platform of Pinduoduo, so as to increase the exposure of goods, click volume and sales volume.

In Pinduoduo's search results page, users enter keywords to search, and Pinduoduo will display related products and advertising information. By participating in Pinduoduo search promotion, advertisers can display their advertisements at the top of users' search results, improve the exposure of products and attract users to click on product pages, thus improving the sales volume and conversion rate of products.

Pinduoduo search promotion adopts the way of bidding ranking. Advertisers can set the bidding of keywords according to their own needs and budgets, and the advertisements with high bidding will rank high in the search results. When clicking on an advertisement, the advertiser needs to pay a certain click fee.

Through Pinduoduo search promotion, advertisers can show their products to the target users when users search for keywords, thus improving the exposure and click rate of products, thus increasing sales opportunities and brand influence.