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vip membership management solution
VIP
Member Management Plan
Foreword
In order to strengthen the management of group buying customers and make the group buying work more targeted, we are now implementing
VIP
Member-based sales,
the main function is to attract new customers,
to retain old customers.
According to members’ consumption situation,
enjoy different preferential policies,
as a substantial reward. Through the management, statistics, summary and analysis of
VIP
member data, it provides the company with a basis for
judging its operating conditions so that it can take corresponding operations and promotions. Strategy. Moreover, you can also make full use of customer resources, and formulate targeted promotional measures by analyzing
VIP
members’ consumption information to provide members with
More decent services can interact with members, deepen members’ memories, and promote consumption. Implement comprehensive information management of
VIP
member services
to effectively control all
VIP
members Resources, through the existing customer base, influence and drive more
consumer groups and exert their marginal effects.
1
VIP
Member qualifications
1. Personnel type:
1) Municipal government Leading cadres at or above the section level in administrative agencies and functional departments;
2) Leading cadres with a say in state-owned companies and group companies;
3) Personnel with a say in the banking and financial system;
4) Leading cadres or opinion leaders in the military and police forces who have the right to speak;
5) Personnel who have the right to speak in other types of enterprises and institutions.
2. Spending power:
1) Have drinking habits;
2) Have high-end alcohol consumption behavior;
II
p>
VIP
Creation of member files
1. Creation of files:
1) Create customer files in accordance with standard formats and requirements,
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Detailed and accurate requirements are required
(See attachment for customer information card);
2) All customer files adopt a numbering system to further facilitate management and review;
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3) Sub-systems are constructed and managed according to organizational structure.
2. File management:
1) Implement a dedicated responsibility management system, unified management of customer information by sales assistants, and prohibit random access.
Reprinting of any form of electronic files is not allowed;
2) Each salesperson can only control his or her own customer information, and is not allowed to access other customer files, such as
due to work If the relationship needs to be reviewed, it must be approved by the company's leader;
3) All customer files must be managed in a centralized manner by category, system, and organizational structure, and there must not be any
Randomness;
4) Customer files are important resources of the company and no one is allowed to leak them. If there is any leakage, 5,000 yuan will be given
each time Fines and penalties;
5) If there is a phenomenon of reselling the company's customer resources, all wages, bonuses and benefits will be withheld, and corresponding legal responsibilities will be pursued
.
Three
VIP
Member’s product purchase
1. Product structure:
1) With " "Moutai Qiankun Liquor Product Quotation" is the core product;
2) Assisted by "Customer Targeted Demand";
3. Reward Policy:
1 )Enjoy the member group purchase price;
2)Enjoy the special application discount price (moderate discounts can be provided without invoicing);
3)Enjoy the member consumption point rewards (for details, see
VIP
Member points reward policy);
4) Enjoy free travel activities (to be determined);
5) Enjoy free Party catering activities;
6) Other personalized, staged and temporary sales policies.
Four Financial Management
1. Payment method:
1) Cash on delivery (meaning that the payment will be collected when the product is delivered);
2) Collection during the account period (deferred payment after the product is delivered, but within the specified time of 30 days);
2. Credit granting system: for government agencies, enterprises and institutions with good reputation And group companies and individuals can adopt a credit granting system to manage customers more effectively.
1) Credit management: ?
Government agencies, enterprises, institutions and group companies can sell up to ten boxes on credit. In special circumstances, written application is required; ?
Individuals and small businesses A maximum of five boxes can be sold on credit. Written application is required under special circumstances;
2) Credit account period:
?
The longest account period for government agencies, enterprises, institutions and group companies It is one month, which means that the payment must be settled within one month after the product is delivered
Special circumstances require a written application;
?
Individuals and small organizations The maximum account period is twenty days, which means that the payment must be settled within twenty days after the product is delivered
Special circumstances require a written application;
3) Responsibility:
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?
All debts owed by units, groups, and individuals will be directed to the corresponding responsible person, that is, the person who actually operates the order
is the first responsible person. They are fully responsible for the safety of funds in and out of customers. If there are bad debts,
dodged orders, etc., they must be compensated in full;
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Line leaders are jointly and severally responsible Management responsibility, if bad debts, bill evasion, etc. occur, you must bear the tie responsibility.
A fine of 10% of the actual amount of bad debts and bill evasion will be imposed.
3. Payment method: cash; cash check; transfer; wire transfer; others.
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