New car product strength index: Chery Arrizo 5 PLUS

In the past, when it comes to self-owned brand models, people often think of words such as large space and high configuration first, but it seems that few people pay attention to the appearance. With the continuous improvement of people's consumption level, the proportion of automobile design in car purchase behavior is getting higher and higher, so a number of high-value models, such as Changan Yidong PLUS and Geely Binrui, have emerged in the market and achieved good market performance. As one of the old domestic car companies, Chery will naturally not miss this excellent competitive opportunity. This Guangzhou Auto Show, a new model based on "global quality"? Ariza 5? PLUS is officially launched. As a modified model of Arrizo GX, the new car is not only more refined in design, but also upgraded in configuration. So can this car become a new sales growth point of Chery brand? Today, we will analyze the newly released Arrizo 5 from the perspective of "new car product strength index". PLUS for comprehensive analysis.

1, brand influence

Market development has steadily improved.

Chery automobile was born in 1997. With the strategic goal of building an "international brand", after years of development, it has become the largest independent brand integrating vehicle production, powertrain and key parts development and sales in China, and one of the largest passenger car export enterprises in China. In terms of technology, Chery is also one of the first car companies to master engines, gearboxes, chassis and technical platforms. At present, many gasoline and diesel engines have been produced, among which the best 1.6TGDI hybrid engine has a thermal efficiency of 4 1%, while the third generation ACTECO? 1.6TGDI engine also won the title of top ten domestic engines in 20 19.

Today, Chery Automobile has an annual production capacity of 900,000 cars, 900,000 engines and 800,000 gearboxes, and has also established five passenger car platforms, namely A00, A0, A, B and SUV. June 5438+February 2005, Chery Automobile ushered in the production line of the 5 millionth car. So far, it has become its own brand, with more than 5 million passenger cars. On 20 17 Frankfurt Motor Show, Chery's high-end brand Xingtu made its debut, becoming a model for its own brand to go high-end and go global.

2020 is destined to be an extraordinary year. Affected by the epidemic, the overall performance of the automobile market is sluggish this year, but Chery is facing difficulties. From 1 to this year 10, in the past 10, Chery automobile sales reached 54,602 vehicles, up 35.2% year-on-year and 29% quarter-on-quarter, and maintained year-on-year and quarter-on-quarter growth for five consecutive months.

In addition, during the period of 1- 10 this year, the sales volume of Arrizo series cars was 59,094, ranking among the top brands in China. At the same time, the global sales volume of Arrizo series is close to 700,000 vehicles, which are sold to more than 80 countries and regions overseas, and it has also been selected as the "best car of the year" in Brazil. I believe that with the future development of Ariza 5? With the listing of PLUS, the Arrizo series models will further expand the market effect and help sales to a new level.

In 2020, Chery introduced a new generation of Tiggo 7, modified Tiggo 8, Tiggo 5x and Tiggo 3x to the market, and also introduced ant models to the market in terms of new energy. In 20021year, Chery Ruiteng 0 1 built by ants on the same platform will also be officially listed at the Shanghai Auto Show. With the continuous expansion of Chery's product matrix, it is bound to bring better market performance, so it will have better brand influence.

2. Consumer expectations

Provide two front faces to increase car purchase options.

For Ariza 5? Coupled with consumer expectations, we introduced the big data collection and analysis system of Chezhi.com for analysis, so as to get the public opinion trend about new cars on the current network.

As of press time, for Ariza 5? Plus * * * has collected 193 13 pieces of internet information, and the main ways to obtain information are Weibo, various news clients, forums and various videos. Among them, Weibo and various news clients are more active. Through analysis, it is known that the whole network is about the new Ariza 5? PLUS's report was first published on August 24, 2020. The title of the article is "A new look?" New style? Chery ariza? GX？ Spy exposure. The highest volume of the whole network appeared at 165438+ 10/9, that is, on the eve of Guangzhou Auto Show, * * * produced 6062 reports.

Judging from the information collected by 193 13, what is the current information about Ariza 5? 99.5% of the information reported by PLUS is positive and neutral, and only 0.5% is negative. Most people think that Ariza 5? PLUS's appearance is very young and sporty, and the design of two front faces also increases our car purchase options.

3. Analysis of product highlights

The appearance and interior are more refined and the configuration is more abundant.

Strictly speaking, Chery Arrizo 5? Jia is a modified model of Aliso GX. The reason why the new car adopts digital naming method is to keep consistent with the family digital naming method. The overall appearance of the new car continues the design language of the previous model, and at the same time it is more refined in details. Judging from the official map released before, the blue model adopts a hexagonal air intake grille, and the front air intake grille is decorated with chrome-plated horizontal bars, which shows the sense of dignity and atmosphere. On the other hand, the red model adopts an irregular mesh design, in which the upper part of the mesh is equipped with a grid and the lower part is equipped with a black horizontal decorative strip, showing a full sporty atmosphere.

Internally, the center console of the new car is decorated with soft enamel, piano paint and wire drawing materials, which makes the interior have a strong sense of grade. In terms of color matching, the new car will also provide black and red double interiors, avant-garde black and gold double interiors and simple pure black interiors. In addition, the 10.25 inch central control panel is equipped with the well-known Lion Lion 3.0 intelligent cloud interactive system, which is jointly developed by several well-known suppliers, Intel, Baidu and Neusoft, and can be used for AI face recognition technology, AI intelligent cloud housekeeper, AI intelligent cloud Internet remote vehicle control, etc.

In terms of power, Ariza 5? PLUS will provide 1.5L naturally aspirated engine and 1.5T engine. It is worth mentioning that this SQRE4T 15C 1.5T engine is a brand-new engine developed by Chery in recent years. This engine has cutting-edge technologies such as low inertia turbine and integrated intercooler intake manifold. At the same time, this engine has achieved an ultra-high thermal efficiency of 37. 1%, and its performance has reached the leading level in its class. Besides, the engines used by Tiggo 7 and Tiggo 7? It is equipped on PRO and other models. In the data, the maximum power of the engine is 1 15kW, and the maximum torque is 230 N m. ..

4, the new car quality reputation

Complaints are scattered and there is no * * * problem.

The word-of-mouth of new car quality will be scientifically analyzed based on a large number of complaints from real car owners, so as to give a reasonable prediction and evaluation of the word-of-mouth of new car quality. Among them, brand-new models will be pre-judged and evaluated with reference to their brand complaints and typical fault points; For the replacement and modified models, the complaints and typical fault points of their respective vehicles will be referred to for pre-judgment and evaluation.

Ariza 5? PLUS is a modified model of Arrizo GX, so it will be analyzed with reference to the complaints of previous cars. According to the data, from June 5438+0 to June 5438+00, 2020, Chezhi.com * * received complaints from Arrizo GX 14 1 piece, most of which were concentrated in paragraph 20 19. From the typical fault problems, there are relatively many complaints about gearbox frustration, body rust and running deviation. As a modified model, Ariza 5? PLUS has been upgraded in appearance, interior design and engine, but has not changed in gearbox and suspension. Whether the new car will have the original gearbox problem is still unknown, and we can't draw a conclusion until it is put on the market.

In order to reflect the word-of-mouth performance of new cars more objectively, we will introduce the "complaint sales ratio" to judge, that is, the ratio of new car sales to complaints in a certain fixed period of time.

According to the data known by che. Com, what is the cumulative sales volume of Chery Arrizo GX from 1 to 10 in 2020? 59,054 vehicles, with a complaint sales ratio of 20.3/ 10,000, slightly lower than the annual complaint sales ratio of domestic passenger cars of 2065,438+236/10,000 in 2009. The short-term quality word-of-mouth performance is worthy of recognition.

Through the analysis of complaints, fault points and complaint sales ratio of Arrizo GX car series, it is pointed out that Arrizo 5? We can roughly judge the future performance of PLUS in terms of quality reputation. Judging from the current quality reputation, it can basically maintain the existing quality reputation level.

5. Reputation of after-sales service

Dealers cover a wide range.

In measuring the after-sales service reputation of new cars, a certain number of real car owners will be randomly selected for a return visit. After the owner complains about the car series/brand of the new car, the enterprise will investigate the response and solution of the owner's complaint, and relatively objectively predict the future after-sales service reputation of the new car.

For the Arrizo GX5 model, we paid a random return visit to 25 car owners, all of whom said that they had received the manufacturer's reply to the complaint, which shows that the manufacturer attaches great importance to the demands of the car owners.

After the vehicle is purchased, it will inevitably involve the daily maintenance of the vehicle. At this time, the number and distribution of brand dealer stores are very important, and even have a certain impact on whether consumers buy the brand models. According to the statistics of Chezhi.com, Chery Automobile currently has 848 dealer stores in China, covering 3/kloc-0 provinces, autonomous regions and municipalities directly under the central government, and the number and coverage of its own brands are satisfactory. Among them, there are more dealers in Henan, Shandong and Guangdong.

Total? Knot?

With the accumulation of power, chassis, new energy and many other technologies, Chery Automobile not only accelerated the iteration of products, but also made great gains in sales. It is not easy to maintain steady growth in the "cold winter of the automobile market". With Ariza 5? The launch of PLUS, regardless of its shape or configuration, makes it have obvious advantages in the same class. It is reported that the new car will be listed as scheduled in June 5438+February, so can it bring us a surprise price and help Chery brand hit a higher sales target in the future? Let's wait and see.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.