How to write personal annual sales summary?

The year of 20 1 1 is coming to an end. During this year, the sales department made some achievements through hard work. Near the end of the year, make a summary of the work of the sales department. The purpose is to learn lessons and increase sales, so as to do a better job, so as to have confidence and determination to do a better job next year. Below I will make a simple summary of my work in the past year.

20 1 1 year, and resolutely implement the xx manufacturer policy. Learn and formulate all aspects of sales, the core competitive advantages of the company's products, and plan and publicize the company's image and brand image together with the marketing department, as shown in various media advertisements; Radio stations, newspapers and magazines,,, etc. , so that our company's popularity is gradually known by customers in Taiyuan market. All the staff of the department sent more than 30 thousand text messages, in team building; Detailed assessment criteria are formulated for the sales staff, operation system, workflow and team culture of the sales department. This is what I think we have done better, but there is still a big gap in other aspects.

In terms of sales volume, our work is not good, and our sales performance is really unsatisfactory.

Although there are some objective factors, there are also great problems in other practices in the work. At present, it is found that the main problems that the sales department needs to solve are:

1. The enthusiasm of the sales staff is not high.

Lack of initiative, laziness, which is often said that the importance is not strong.

2. Poor maintenance of customer relationship.

The most basic customer retention rate, basic customers and return visits of sales consultants are too few. In a month's time, a total of * * * eight sales consultants visited more than 20 customers a day, and only seven or eight intended customers were in their hands. From the numerical point of view, the basic customers of sales consultants are very few, and it is not ideal to invite customers every time they engage in activities. Therefore, some activities cannot be carried out.

3. Communication is not deep enough.

In the process of communicating with customers, salespeople can't clearly convey the situation of our products to customers and understand their real thoughts and intentions; Some questions and requirements put forward by customers can't be responded quickly and handled correctly. When communicating with customers, I don't know how much customers know about our products and how much they accept. It is a fatal mistake not to follow up after being rejected.

There is no clear goal and detailed plan for the work.

Sales staff have not formed the habit of summarizing and planning their work, sales work is in a state of laissez-faire, unreasonable distribution of working time and chaotic work situation.

5. The quality image and business knowledge of salespeople are not high.

Individual salesmen have low quality, many stubborn bad habits, weak sense of responsibility and work planning, and their professional ability, image and quality need to be improved. (Long-term impact on the company's image and reputation)

I. Market analysis

The market is good and the situation is grim. Through the decline in the sales of self-owned brand cars this year, manufacturers will definitely adjust their coping strategies. Next year will be a year of great achievements. We should strengthen our quality internally and shape our image externally. Build an iron team with iron discipline and fight a beautiful ambush. If we don't do a good job in sales in the next year, we are likely to lose this development opportunity.

Two. 20 12 year work plan

In next year's work plan, we will focus on the following tasks:

1) Establish a sales team that is familiar with business, high-quality, efficient and relatively stable.

Talent is the most valuable resource of an enterprise, and all sales achievements come from having an excellent sales team. Establishing a cohesive, effective and high-quality sales team is the foundation of an enterprise. Only through high-quality and efficient sales staff can we not only increase the sales of automobiles, but also bring the added value of insurance, house purchase and decoration to a new level. Set up a harmonious and efficient sales team as a major task for next year.

2) Improve the sales system and establish a set of clear and systematic management methods.

Sales management is a long-standing problem in enterprises, and the attendance of sales staff and meeting customers are in a state of laissez-faire. The purpose of perfecting the sales management system is to let the sales staff play their subjective initiative in their work, have a high sense of responsibility for their work and improve their sense of ownership. Strengthen the execution of sales staff, thus improving work efficiency.

3) Improve personnel quality and business ability.

The purpose of training salespeople to find and summarize problems is to improve their comprehensive quality, find and summarize problems in their work and put forward their own opinions and suggestions, so as to raise their professional ability to a new level.

4) Establish new sales models and channels.

Grasp the development of insurance and decoration sales model, and make a perfect plan. At the same time, explore new sales channels, make good use of the company's existing resources, and cooperate with in-store sales, telephone sales, invitation sales and auto show sales.

According to the sales task issued by the company, the task is decomposed into sales consultants and then into months, weeks and days according to the specific situation; And improve sales performance on the basis of completing sales tasks. We will lead all employees in the sales department to do their best to achieve the goal.

5) Take the overall situation into consideration and obey the company strategy.

In the future, before making every decision, we should consider the opinions and decisions of the company leaders and abide by the leaders' decisions on various businesses. When you have differences in your work, you should calm down and resolve them through consultation. As long as we can always sum up experience and lessons, give full play to our strengths, correct our shortcomings, consciously put ourselves under the supervision of the company and customers, work hard and set an example. I believe there will be a higher and newer development.

I think the development of the company next year is inseparable from the overall quality of all employees, the company's strategic policy, the policy support of manufacturers and individual efforts. Improving the standard of execution, establishing a "bright sword" sales team and good working habits are the key to our work. Our sales department is confident and determined to create the company's glory again on 20 12!