Marketing Planning of 2022 Catering Women's Day

Marketing Planning of 2022 Food and Beverage Women's Day 1 1. Purpose of the event:

Increase the festive atmosphere, improve guest satisfaction and publicize the reputation of the hotel.

Second, the activity time:

7-9 March

Third, the theme of the event:

Women's Day, encourage with you!

Four. Location:

Restaurant, guest room, tea bar, area

V. Site layout:

1, outdoor LED: Thanksgiving Women's Day, welcome!

2. Publicity display stand in the lobby,19th floor.

Activity of intransitive verbs:

Food and Beverage Department: (March, 1979)

1, VIP department, give a lady's dish, a 60% discount coupon for copper hot pot on the first floor (valid the next day, ending on 15 of this month), and a bowl of nourishing soup (note: female customers with mobile phone number 38 can enjoy a 10% discount again or enjoy it on their birthday);

2. A 60% discount coupon for the restaurant will be given to the Summer Palace on the first floor (effective the next day, and the deadline is this month 15);

3. 19 floor, each lady will be given a voucher of 10 yuan (effective the next day and the deadline is three days);

Housekeeping department: (March 8)

1. Female customers of the same Amanome can enjoy a 3.8% discount on standard rooms with valid identity documents (excluding extra consumption);

2. Guests (female only) can enjoy exquisite fruit platters for free;

3. Stored value card discount: female 500 yuan handles stored value cards → consumes 550 yuan; 2000 yuan → consumption 2300 yuan; Save 5000 yuan → spend 6000 yuan; Save 10000 yuan → spend 12000 yuan; (Lobby, not limited to consumption area)

Class bar: (March 8)

During the event, female guests will be given free beauty tea (chrysanthemum tea);

Region:

The first 38 female customers who come to our hotel will get a Tiffany beauty card worth 358 yuan (activity 3. 7 th, 9 th) Distribution method: guests can pick it up at the front desk with valid proof of hotel consumption;

Seven, advertising:

1, printing leaflets; (2000 copies)

2. Before the event, the hotel publicizes the content of the event to the guests in the form of SMS;

3. Outdoor LED, lobby, 19 floor display stand, elevator TV;

4. Find sponsors, do networking activities, promote each other in the future, and improve hotel profits;

Eight, specific work:

Front desk:

1, responsible for issuing vouchers for partners (all guests will receive them with valid hotel consumption certificates) and making registration;

Food and beverage department:

1, do a good job in service reception;

2. Ladies' dishes to be presented;

Marketing department:

1, design the publicity layout of each district; 2 booths (lobby, 19 floor); Edit the content of mobile phone short messages and send them in groups; (completed before March 5);

2. Track the overall activities and coordinate various matters; Looking for co-sponsors;

3. Make various vouchers and coupons according to the activities;

All departments: learn and master the content of this activity plan, and promote it to all staff.

2022 Catering Women's Day Marketing Scheme 2 International Women's Day is a festival established on March 8 every year to celebrate women's important contributions and great achievements in the economic, political and social fields. In order to increase the festive atmosphere, let everyone know how to care for women, learn from women, praise women and be proud of their dedication, we launched the "Beautiful Women's Day, Li Yong Xi Meet" activity:

First, the activity time:

20xx March 8th

Second, the venue:

Li Yong Food City, Li Yong Seafood City, Li Yong Food Seafood Plaza, Li Yong Farr Spring.

Third, the theme of the event:

Beautiful Women's Day, Li Yong Xi met.

Four. Activities:

Activity 1: According to their actual situation, each store will mainly promote three to five spring beauty dishes during the activity and display them on the booth.

Activity 2: On March 8th, for the top 38 female customers who come to our store for consumption, each store can give small gifts, nourishing soup, etc. Free of charge according to the conditions of your own store, and every store should be registered and keep financial records.

Activity 3: Use SMS platform to send information about Li Yong catering activities on March 8th Women's Day, and maintain old customers stably. Text message: "Beautiful Women's Day, Li Yong Xi meets! In this warm festival, on March 8th, Li Yong Restaurant will have a delicious meal with you! Various health and beauty packages are presented wonderfully. "

Activity 4: Banners are hung at the gate of each store, which reads: "Beautiful Women's Day, Li Yong Xi met"

I am the biggest and happiest woman in Hongtaro. Visitors will send photos, micro-videos or photos of her husband's work during the interaction (whether it is the silhouette of his cooking, the back of washing dishes or the figure with children, as long as it is the photos of her husband doing housework, washing clothes, mopping the floor and cleaning the house. ) Go to the circle of friends and send screenshots to WeChat (wts_6688) or Wangtianshu Scenic Area in Weibo and @ Xishuangbanna, and go to the event award office (near Wangtianlou) through the staff. (3) During the activity of taking mom to see the Sky Tree, the parent-child activity of taking mom to see the Sky Tree was launched to make mom happier and more beautiful. Go hiking in the tropical rain forest with my mother, challenge the thrilling crown corridor or glass covered bridge, take photos for my mother in the scenic spot, leave a beautiful and happy moment, make a wish for my mother, write down what I want to say to my mother most, help my mother carry a bag and so on. After posting on WeChat Weibo, you can get a beautiful gift in the activity reward office after verification by the staff. Every day, 2 lucky families are selected through WeChat site, and a set (three-piece set) of parent-child cultural shirts in the scenic spot is presented. V. Matters needing attention

(4) During the rainforest feast, Weimeiya Rainforest Restaurant in Wangtianshu Scenic Area launched a preferential reservation activity, and guests who reserve a table of 10 (standard 400 yuan/table or above) every day can enjoy a 20% discount. In addition, the Rainforest Restaurant will also offer buffet service, 30 yuan/person, and a variety of dishes to choose from, so that you can enjoy a happy holiday with delicious food here! 1. Each store will train its employees on relevant knowledge, and guests will take the initiative to prompt them when dining that day and send them holiday wishes.

2. On the day of the event, coupon activities and loyalty card activities were carried out normally.

Verb (abbreviation of verb) related requirements

1. The planning department is responsible for making banners and sending them to the store before March 7th.

2. Each store should report the list of new customers to the company's planning department on March 9, so that the planning department can pay a return visit to the customers in time to understand the activities of each store.

Marketing Planning of 2022 Food and Beverage Women's Day 3 I. Theme of the event:

Sanba Liren Festival Health and Beauty Record

Second, the purpose of the activity:

Take March 8th International Women's Day as an opportunity, join hands with top beauty agencies, target customers, stimulate holiday consumption, give back to high-end hotel guests and city celebrities, expand corporate influence and enhance hotel brand image.

Third, the activity time:

March 8th March 10

Four. Location:

First floor western restaurant

Verb (short for verb) activity:

1, promotion policy:

March 8 10, Chinese food and dinner in the western restaurant of the hotel are free for one man and one woman.

On March 8 10, the restaurant in the hotel served a beautiful dish, papaya stewed with blood clams, and a man served an abalone juice.

March 8 10, the price of Chinese food and dinner in the western restaurant of the hotel remains unchanged.

2. Product adjustment: the dishes are mainly for ladies' beauty, beauty care and skin care, with emphasis on wild scallops, Dalian sea urchin, Dalian abalone, Alaskan king crab, tiger crab, rare shellfish and Norwegian salmon.

3. Customer source structure: cooperate with top beauty agency Meishimu to enjoy customer resources; Invite VIP customers and hotel members; Each sales representative invites at least five pairs of customers to dinner.

4. Cooperation activities: The beauty agency company held a special lecture on "How to be a beautiful woman" in the International Conference Center on the fifth floor of the hotel on March 8, with the telephone number:14: 3017:10, and invited at least 50 of its own members to participate in the activities. The hotel sales department invites customers to participate and audition for free.

Channels for popularizing intransitive verbs:

1, room reservation department, sales promotion at the front desk, and POP promotional advertisements at various business points of the hotel;

2. Make leaflets, and strengthen the promotion by sales departments and catering outlets;

3. Use the hotel website, Weibo, WeChat, etc. Publish publicity information to promote women's day activities;

4. Use SMS platform to promote the promotion activities of VIP customers and members of the hotel.

Marketing Plan for 2022 Food and Beverage Women's Day 4 I. Activity Time

March 8

Second, the content of the activity

(1) On March 8th, every table of female customers who consume in xx Catering Head Office was given a pot of beauty drinks for free. (Walnut peanut juice, corn juice)

(2) Female customers who celebrate their birthdays on March 8th can get the birthday gifts prepared by the hotel when they spend money at the xx restaurant head office with valid ID cards. (exquisite small gift)

(3) On March 8th, you can enjoy a 20% discount when the' ladies' group in xx Catering Head Office spends all the money in 500 yuan.

(4) Customers who spend more than 1000 yuan in xx Restaurant Head Office on March 8th will be given as much as they eat!

(5) All female customers who spend on that day can enjoy a lucky draw, and the winning rate is 100%. (small gift)

(6) Female guests who spend a day can enjoy a 10% discount in the restaurant and give away a boutique fruit bowl for free.

(7) Women born on March 8th can enjoy a special discount of 20% off the whole order. To celebrate the arrival of "International Women's Day" on March 8, xx Hotel Co., Ltd. has launched a special surprise for female consumers-from March 3 to March 8, all female customers who come to the head office of xx restaurant will be given a special gift of XX. (Beauty dishes such as "Papaya Soup" and "Aloe Porridge") Note: As long as there are women at each table, you can participate in this activity. The xx presented is given to each table, not according to the number of people. The beauty of male compatriots is also very important!

Sponsored by alliance partners: It's good to be a woman-when you enter the store, you will have the opportunity to enjoy all the free services provided by the following businesses! Xx beauty club-send xx health room-new concept of health and beauty! XxSPA women's club-send SPA experience-believe in professionalism and determination!

Xx fitness club-free fitness card-the first comprehensive fitness club! Xx KTV-a big box for the evening performance of XX yuan-let's drag the song!

French red wine-free tasting red wine, buy one get one free-free tasting red wine means tasting life! SMS Publicity: xx Catering Head Office launched the theme activity of "Eat Healthy Food, Be a Charming Woman" to celebrate "March 8 Women's Day", and invited franchisees to jointly create charming women. Box, SPA and red wine are constantly pleasantly surprised. Tel: xx

Marketing planning for 2022 Food and Beverage Women's Day 5 I. Activity time:

March 8

Second, the activity content:

(1) On March 8th, female customers who spent the day in the food and beverage department were given a pot of beauty drinks for free at each table. (Walnut peanut juice, corn juice)

(2) Female customers with birthdays on March 8th can get birthday gifts prepared by the hotel when they spend money in any position of the hotel with valid identity documents. (exquisite small gift)

(3) On March 8th, women's groups spending more than 20% in 800 yuan can enjoy a 20% discount.

(4) On March 8th, customers who spend more than 65,438 yuan+0,000 yuan in the catering department can enjoy a 15% discount in hotel nightclubs and tea houses. (The discount time for nightclubs is: 14: 00— 18: 00)

Activity time: March 8.

Activity content:

1. Female members and agreement customers staying on that day can enjoy the special discount of 120 yuan. (standard or single room). And at the same time enjoy the preferential policies of the original agreement. (One room per person)

2. All female clients staying in full-time rooms can enjoy a lucky draw, with a winning rate of 100%.

3. All female guests who check in on the same day can check out at 14: 00.

4. All female guests staying in the restaurant can enjoy a 28% discount and a free fruit platter.

5. Women born on March 8th can enjoy amazing special rooms in 88 yuan.

2022 Food and Beverage Women's Day Marketing Plan 6 Sofitel Hotel

Time: March 8, details are unknown.

Price: unknown. Buy 7 buffet free lunch and dinner coupons. During March 8, a series of special dishes for female friends can also be launched. Self-help low-fat dishes can help you lose weight.

The contents include apricot-scented dragon beard rolls, bamboo-sheng jade basin-bright pigments and so on. Among them, American almonds, bamboo shoots and wax gourd are widely used as ingredients suitable for women to lose weight and beautify.

Jingmin Central Hotel

Time: March 8.

Price: lunch adult 108 yuan, dinner 138 yuan.

The fruit and vegetable feast on Women's Day was launched, and the fruit meal was very nice.

All kinds of fruits and vegetables are made into delicious dishes for ladies to eat. There were many choices that day, such as fruit and beauty dishes, vegetable food, nourishing and healthy bacteria.

Days Hotel Fu You

Time: March 8.

Price: Unknown customers who enjoy lunch and dinner in Yi Xuan cafeteria on the first floor can enjoy a 30% discount; At the same time, the hotel provides Chinese-style dinner around the table, as well as reservation services for entertainment places such as activity centers, gyms and billiards rooms; The ladies who come to the store for dinner will each receive a carnation.

Jin Yan Hotel

Time: March 6th to 12.

Price: Unknown launches a series of "black" foods. Chi Ma Zhi lai hairdressing

It is understood that black food has the effect of nourishing skin and blackening hair, and is an excellent choice for women's diet. This time, the Golden Goose Hotel is run by a chef with the French Blue Ribbon Medal. All the dishes are made with imported olive oil. A series of black foods, including laver with big head, China wood frog stewed with black sesame, Lamian Noodles with black sauce, Myanmar black rice, etc. You can taste it at will, as well as classic foods such as salmon, abalone, raw food, pizza, etc ... In addition, four adults can eat, and one female friend can eat free of charge; During the dinner, you can also get the nourishing treasure "sea cucumber with abalone sauce".

Sheraton furniture style

Time: March 6-8

Price: adult price for dinner is 2 18 yuan/person, and lunch is estimated to be the usual price.

The Ocean Wave Pan Asia Restaurant on the second floor provides weekend seafood buffet dinner. Diners can taste crayfish, abalone, Alaskan king crab feet, mussels and other seafood, as well as special seafood soup. Most of the cooking ingredients are high in protein and low in fat, so that women who love beauty have a good appetite and can take care of their health.

Kyle Polo Ro Hotel

Time: March 8th Women's Day, the details are unknown.

Price: lunch 128 yuan/person, buffet dinner 208 yuan/person. In the evening, ladies can also enjoy the "buy two get one free" discount when dining.

International convention and exhibition hotel

Time: March 8.

Price: unknown, discount of "Miss and Little Princess send a cup of coconut milk stewed snow swallow"

Yihaiyuan restaurant provides bird's nest for beauty, as well as some beauty dishes, stews and desserts. Among them, Liwan Chinese Restaurant has launched beauty beauty's "Xueyan Series" dishes, and Xueyan is the juice secreted by the stamens of Saussurea involucrata from the plateau. Female friends can taste Guo Huang stewed snow swallow wings and stewed snow swallow.

Seaview Millennium hotel

Time: March 8.

Price: unknown. Booking a buffet dinner for two or more people can also enjoy a 30% discount.

During the March 8th Festival, a new theme buffet dinner was just launched. The theme of Sunday is European cuisine. The Chinese Restaurant of Seaview Millennium Hotel specially launched "Beauty Papaya Juice Official Swallow" for ladies. Official swallow with papaya, both of which are excellent beauty items, taste tender and delicious. On Women's Day, the reservation will be 20% off.

Baolong Hotel

Time: the evening of March 8.

Price: unknown. The lady who enjoys the buffet will get a lottery ticket.

Beautiful, healthy and cost-effective, it creates delicious food with the theme of health and beauty for ladies: cup-style buffet of Lycium barbarum, turtle and black-bone chicken, deep-sea fish slices in oil, tendon in abalone sauce, and abundant grains; Western buffet also includes seafood stuffed papaya, durian salad and crispy beef tenderloin.

Luxiang international hotel

Time: March 8.

Price: Unknown ladies who dine in Mingchun Teahouse can participate in the "buy ten get three free" preferential activities for lunch or dinner coupons, and 280 yuan can get a holiday health check-up package worth 6 18 yuan; Book more than 5 seats in Luyuan Chinese restaurant, send a health check-up package, as well as red wine and soft drinks.

Ramada Changsheng Hotel

Time: from now until March 8.

Price: lunch in 68 yuan, dinner 1 18 yuan, 15% discount for ladies; On March 8th, you can get a 20% discount for holding the Peony Card and get a copy of Tiramisu.

This paper introduces some fruit delicacies, such as papaya stewed wood frog, aloe salad and freshly squeezed juice.

Marketing planning for 2022 Food and Beverage Women's Day 7 I. Theme of the event:

Long-term struggle in the kitchen, struggle in taking care of children, struggle in work, struggle in civil affairs, you have worked hard, I wish you a happy March 8!

Second, the activity time:

March 8th (in case of rainy day, the activity will be postponed, and the specific time will be notified separately).

III. Contents of activities

(A) the opening ceremony of the festival and the interaction of gratitude and blessing

(2) Speech by the President of the Women's Federation

(3) Activities and competitions

(4) Awards and summary activities.

(5) Activity photo.

(6) Award setting:

1, first prize: 2 people won the second prize of massage foot bath instrument and honorary certificate from 800 yuan; 5 people won the third prize of electrotherapy massage instrument and honorary certificate from 500 yuan; 10 people won the 200 yuan X soup pot and honorary certificate.

2. Commemorative Award: Those who don't win the first prize, the second prize and the third prize will get a mobile phone recharge card with the face value of 50 yuan phone bill sent by the mobile company.

Four. Activity flow

(1) event publicity: the office is responsible for publicizing all work, including distributing event documents to all stock rooms and subordinate units, posting poster notices on the bulletin board of the bureau, and informing all stock rooms and subordinate units through the voice of government announcements.

(ii) Start of activities

1, the host announced the start of the activity, invited the guests to sit down and made an important speech.

2, the game is actually playing.

(1) Hula Dance Happy Turn

Rules of the game: No one gets a hula hoop and a disposable water cup before each four-person shopping mall competition. After the official start of the competition, Wang, the staff member, took water from the cup in each player's hand. In the uninterrupted process, whoever drank the most water for the longest time won.

(2) Grab the stool

Rules of the game: 10 group, nine stools, 10 people around nine stools. At the referee's command, the contestants turned in one direction to grab the stool. Those who don't grab stools are eliminated. If you don't come out, take a stool. Repeat. The winner will be the last one.

(3) Double Dragon Play Beads

Rules of the game: Divide into four groups, each family is a group (three people at most), two people hold balloons back to back, transport them from the starting point to the finish line, and put a chair at the finish line. After the finish, put the balloon on the chair and explode, then go back to the starting point and continue to take the balloon. You can take the balloon while your teammate is sitting, and the other person will go back to the starting point to prepare the balloon. Note: If the balloon falls to the ground during operation or explodes in advance for other reasons, you should go back to the starting point to get lucky again. Whichever team blows up two balloons first wins.

(4) Tug of war (finale)

Rules of the game:

① Team rules: Divide into six teams, each team has 10 female, and each team has a captain who is responsible for representing the team in the group draw.

② Competition rules:

1) The competition is divided into three stages: elimination, competition and final.

2) knockout: Six teams are divided into three groups. No team will win two out of three games, and after each game, the two sides will change venues. When the two games can decide the winner, the game is over and the winners of each group enter the game.

3) Competition: The winners of the three groups competed with the other two groups respectively, which was also the best of three games, and the third place was decided.

4) Final: Two champions compete for the championship, which is also the best of three games.

(4) The host summarizes the competition, and finally sends out sincere greetings and holiday wishes, and takes photos with the audience as a souvenir, and the activity is over.

Verb (abbreviation for verb) Employee arrangement:

(1) Pre-preparation: guest invitation, division of labor, equipment rental, gift purchase, and training of hostesses.

(2) Activities: On-site ordering, sound debugging, gift preparation, taking photos and videos, and making it clear that the TV station is responsible for news dissemination.

(3) After the activity, the staff will assist the site layout team to clean up and clean up the site.

2022 Food and Beverage Women's Day Marketing Scheme 8 20xx March 8 Women's Day is coming, March 8 is a women's festival, and women's rights and values are getting more and more attention from the whole society, so our hotel should let female friends know that we respect them and we know their value on this day. This is an opportunity for brand promotion and image building of our hotel.

First, the activity time:

March 8

Second, the activity content:

Food and beverage department: launch green and healthy consumption.

On March 8th 1, the female customer who stayed in Four Seasons Mandarin Hotel for one day was given a pot of beauty beauty drinks (walnut peanut juice, corn juice, etc. ) Each table is free. Every female customer who comes to the store will be given a carnation flower.

2. Female customers who celebrate their birthdays on March 8th can get birthday gifts prepared by Four Seasons Mandarin Hotel with valid identity documents. (exquisite small gift), women born on March 8 can enjoy a special discount of 20% off the whole order.

3. On March 8th, women's groups who spend at Four Seasons Mandarin Hotel can enjoy a 20% discount if they spend over 1 0,000 yuan.

4. Female customers who spend the same day can enjoy a lucky draw, and the winning rate is 100%. (small gift)

5. All female guests who spend a day can enjoy a 10% discount in the restaurant and give away a boutique fruit bowl for free. Kitchen department: make green, healthy and beauty menus suitable for female customers.

Administration Department: Make hotel publicity slogans and put Yi Labao in LED and lobby. The contents are as follows: Four Seasons Mandarin Hotel presents a special surprise for female consumers to celebrate the arrival of "International Women's Day" on March 8-March 3 to March ——20xx 10. All female customers who come to Four Seasons Mandarin Hotel for consumption will be given a special dish.

(Beauty dishes such as "papaya soup" and "aloe porridge")

Note: as long as there are women at each table, you can participate in this activity. The dishes given are given at each table, not according to the number of people.

Marketing department: according to the hotel's promotion plan, vigorously promote women's federations, especially the surrounding enterprises and institutions.