Pop-ups illegally push text messages.

On March 2, the National Internet Information Office published the "Regulations on the Administration of Internet Pop-up Information Push Service (Draft for Comment)" and publicly solicited opinions from the public. According to the exposure draft, the Internet pop-up information push service is not allowed to push illegal and bad information stipulated in the Regulations on Ecological Governance of Network Information Content, especially malicious speculation, entertainment gossip, extravagance and ugliness that violate public order and good customs. (March 3, Xinhua Daily Telegraph)

The exposure draft pointed out that the news information pushed by the pop-up window should not be reproduced beyond the scope, and the original intention and content of the title should not be distorted or tampered with. Do not abuse the algorithm, draw portraits of underage users, and push information that may affect their physical and mental health to underage users.

From the height of laws and regulations, the management regulations for controlling the chaos of "pop-up window push" are given in detail. This is like giving a "pop-up window push" a tight hoop, but only a tight hoop is not enough. It must be realized that people often say spells. Just like the iron ring on the Monkey King's head, even the best iron ring is just a decoration without the spell of Tang Priest.

"Pop-up window push" information was originally a good thing and also a service mode. For example, with the help of "algorithm", we can know what kind of information the audience likes, so as to push it accurately, saving the trouble of "finding the information they like". However, we also need to see that this "pop-up window push" method is gradually evolving into a violent harassment and interference to life. Sometimes, you just "accidentally read something", but you don't "always love" the information. At this time, some apps overwhelmingly recommend "similar content" to you according to the so-called "algorithm". Isn't this a complete harassment? Such service is unacceptable to the audience.

Therefore, it is necessary to establish the rule of "pop-up window push". On the one hand, the content of "pop-up window push" needs to conform to social values, not "push if you want" and cannot violate public order and good customs; One aspect is that "pop-up push" needs to give the audience the right to choose. You need to set the closing option of "Do not accept pop-ups", and when it is clear that "Do not accept pop-up services", it is forbidden to push.

To build a healthy network ecology, Internet pop-up information push service providers should implement the main responsibility of information content security management, and establish and improve management systems such as information content audit, ecological governance, network security, data security, personal information protection and minor protection.

"Pop-up window push", use tight hoops, always recite the mantra, and don't let "Pop-up window push" play the piano!