The history of enterprise short message platform

SMS Mass Sending Platform SMS Mass Sending Platform is based on the SMS ports directly provided by China Mobile, China Unicom, China Telecom and China Netcom, and is connected to the Internet to realize batch and customized sending of SMS with the number specified by customers. It is divided into software stand-alone version (with client) CS structure and network * * * exclusive version BS structure. The purpose of mass texting is to develop enterprises, save expenses and improve efficiency. It releases relevant information such as "discount information", "promotion activities" and "new product release" to the target customers' mobile phones, creating unlimited business opportunities for enterprises to establish brand image or occupy the market, and also greatly reducing advertising costs for enterprises. As the "fifth media", SMS has been widely recognized. It has similarities, similarities and similarities with traditional mass media, and has a huge audience. For advertisers, SMS advertising media has the following irreplaceable advantages in information dissemination; (1) Speed: The spread of SMS advertisements is not limited by time and region, and it is the same in any province and city in China; Send millions of mobile phone users, and even receive advertising information immediately after sending. The contents of advertisements can be changed at any time, so as to ensure that the latest information is disseminated to consumers in the shortest time. (2) Focus and high return: SMS advertising directly affects the people with the most consumption power. The same product can easily convey different advertising information according to different audiences, so as to stimulate customers' desire to buy to the maximum extent. (3) Save investment: SMS advertising breaks the pricing rules of traditional advertising media, and advertisers set their own expenditure budgets and send them to target customers. The form of communication is fashionable and novel. (4) Accuracy: The biggest feature of SMS advertising is direct access to the receiver's mobile phone, "one-to-one" transmission of information, forced reading, strong timeliness, 100% reading rate! In the limited time of media contact with people, the contact frequency between people and advertisements can be improved. (5) Dissemination: SMS advertising is highly contagious and fast, and it can be delivered in one minute and spread by ten thousand people in an instant! The receiver can take the information with him, consult the advertiser at any time, read it repeatedly if necessary, and send it to interested friends at any time. (6) Flexibility: The release time of SMS advertisements is extremely flexible, and advertisers can flexibly choose the release time of advertisements according to product characteristics, even to specific time periods. (7) Interaction: SMS advertising allows car owners to interact with sales terminals and mass media. Through these, SMS users can participate in business interaction, and SMS advertisements greatly increase the opportunities for people to participate in interaction. (8) Low cost: The publishing cost of SMS advertisements is very low. Compared with the advertising cost of hundreds of thousands or even millions of traditional media, the cost of SMS advertising is almost negligible. Submitting SMS advertisements through SMS platform is cheaper than sending SMS directly by mobile phone, which greatly reduces the advertising cost of advertisers. (9) Strong instant sensation effect: It has an instant sensation effect unmatched by other advertising media!