The Influence of New Media on People's Behavior and Concept

The spread of new media has affected human's cultural acceptance and ability, and the audience's traditional reading habits have changed. The number of people reading traditional publications is declining, while the number of people reading new media is increasing. The birth and popularization of new media such as Internet and mobile phone are changing the forms of interpersonal relationship and communication. In China, the popularity of SMS clearly distinguishes the boundaries between two generations or even three generations. Many older people are not good at texting, but the new generation likes texting, and the communication style of the younger generation is quietly changing. The younger generation is using the Internet, mobile phones and other new media to create their own social networks.

The original distinct levels between different cultures have been merged (elite culture coexists with popular culture), and the symbolic forms of culture have also been diversified (static and dynamic * * * with prosperity), and the cultural communication value of the latter can be further explored in the commercial society.