Introduction of 7 Days Hotel Chain

1, 7-day development course 2, 7-day chain hotel why is it called 7 days 3, about 7-day chain hotel (introduction of Sanya Sanya Sanya Bay Seaview Store) 4, 7-day chain hotel why is it called 7 days? What are the management secrets? Which company opened the hotel for 5 or 7 days? 6, 7-day chain hotel customer service hotline 7-day development history.

Seven Days Hotel Chain

Chinese name

Seven Days Hotel Chain

founding time

In 2005

basic content

The first China Hotel Group listed on the new york Stock Exchange.

It has the largest membership system in China hotel industry.

The leader of technology and innovation mode in China hotel industry.

A more economical and higher quality benchmark enterprise for business travel and accommodation.

7-day hotel chain now has more than 700 branches, covering 89 major cities in nearly 30 provinces and municipalities directly under the central government, and has established economic companies.

Hotel rooms (6 rooms)

Lock the hotel national network system.

The "7 Days Club" established by 7 Days Hotel Chain has more than160,000 members, which is the largest membership system among domestic budget hotels. As a technology leader in the industry, 7 Days is one of the few hotel chains that can provide up to five convenient booking methods at the same time, including online booking, telephone booking, WAP booking, SMS booking and mobile phone client.

With its huge membership system, innovative technology and services, and vibrant 7-day corporate culture, 7-day hotel chain has become the leading brand in China's economy hotel industry.

Development history

7 Days Hotel Chain Group was established in 2005.

On March 7, 2005, the first branch of the hotel chain-Guangzhou Beijing Road Store opened.

The website was launched on April 7, 2005.

In April 2005, the self-developed central reservation system (CRS and membership system) was officially put into use.

2006 165438+ 10 was funded by WarburgPincus.

On May 7th, 2007, the number of chain stores in China exceeded 65,438+000.

In May 2007, a 24-hour SMS reservation service was launched.

In September, 2007, it was financed by Huaping, Deutsche Bank and Merrill Lynch for 95 million dollars.

On June 5438+ 10, 2007, a 24-hour WAP reservation service was launched.

In June, 2008, 5438+ 10, it was invested by American Lianying and Huaping, with a capital injection of US$ 65 million.

In June 2008, 5438+065438+ 10 registered nearly 5 million members.

In September, 2008, the first cross-regional alliance "Xingyue Alliance" of China's economy hotel chain was established, which allowed regional small and medium-sized economy hotels to gain more development space, and also enabled the 7-day hotel, which is currently ranked third in China, to achieve rapid and low-cost expansion.

On October 7th, 2009/kloc-0, 065438, the website ranked first in Alexa, a budget hotel chain, and became the first hotel website in the world.

In June 2009, the number of branches exceeded 300.

In August 2009, the trial version of "Happy Seven Days" SNS community was launched in official website in 7 days.

In 2009,165438+1October 20th, 7 days hotel chain landed in NYSE, becoming the first China hotel enterprise in NYSE.

In June 2009, the number of branches exceeded 400.

On the 7th day of 20 10, it announced the future plan of 100% direct sales, that is, to further reduce the promotion cost, and give the saved commission paid by distribution to members.

2012165438+122 October, the 7-day hotel chain listed on NYSE announced in Guangzhou that its branch size (including planned stores) has exceeded 1500.

Idea innovation

In the era of web2.0, "I" has become the core of service. On the basis of the economic hotel chain model, in addition to providing an environmentally-friendly and healthy hardware environment, 7 Days Hotel Chain also advocates the brand concept of "Happy and Independent, My Life", constantly integrates the design of innovative products and service processes, and provides more humanized and convenient high-quality hotel and member services.

Leading technology

Using IT technology for comprehensive management is one of the core concerns of 7-day hotel chains.

Leading IT technology systems include:-Central Reservation System (CRS)

-Online instant booking/confirmation/payment system

-SMS instant booking/confirmation system

-WAP instant reservation/confirmation system

Based on the industry-leading IT technology system platform, 7 days has become the first e-commerce platform in China hotel industry.

Perfect system

Having an operation management system based on advanced IT technology is the second core advantage of 7-day hotel chain.

Standardized operation system includes:-standardized human resource management system.

—— Standardized store service quality control system

-Standardized fund flow management system

-standardized development and evaluation promotion system

-Standardized engineering and procurement systems

In 7 days, we will implement the chain management of unified brand image, unified service quality, unified operation standard, unified marketing and unified information management for all its chain branches, and provide customers with high-quality hotels and member services with unified standards and guaranteed quality.

Experience happiness

Bringing a multi-level happy consumption experience is another core advantage of 7-day hotel chain. -7 days' sleep: the guest room is equipped with high-quality bedding and pure cotton bedding, buckwheat pillow, 24-hour constant temperature cold and hot water massage shower equipment, independent air conditioning, satellite TV, free broadband Internet access, etc. To meet the core needs of customers.

-7 days to provide intimate happiness: launch a number of exclusive services for members, including regular preferential room rates for members, generous bonus plan for members, free milk before going to bed, nutritious breakfast and other 7 days of unique intimate care.

Distribution cities Beijing Guangzhou Shanghai Shenzhen Wuhan Changsha Chongqing Chengdu Nanjing Shijiazhuang Jinan Guiyang Zunyi Tianjin Xi An Nanchang Shenyang Hefei Harbin Hohhot Dongguan Lanzhou Ningbo Zhengzhou Luoyang Foshan Fuzhou Kunming Weihai Qingdao Dalian Wuxi Suzhou Changchun Haikou Zhuhai Xiamen Mianyang Handan

7 Days Hotel Chain in Beijing (1 14)

7 Days Hotel Chain in Shanghai (49 hotels)

7 Days Hotel Chain in Guangzhou (102)

7 Days Hotel Chain in Shenzhen (63 hotels)

7 Days Hotel Chain in Tianjin (68 hotels)

7 Days Hotel Chain in Chongqing (32 hotels)

7 Days Hotel Chain in Guiyang (23 hotels)

7 Days Hotel Chain in Hangzhou (18)

7 Days Hotel Chain in Wuhan (63 hotels)

Xi 'an 7 Days Hotel Chain (36 hotels)

7 Days Hotel Chain in Chengdu (40 hotels)

7 Days Hotel Chain in Changsha (53 hotels)

7 Days Hotel Chain in Nanjing (33 hotels)

7 Days Hotel Chain in Dongguan (2 1)

7 Days Hotel Chain in Shenyang (18

7 Days Hotel Chain in Fuzhou (2 1)

7 Days Hotel Chain in Jinan (19)

Nanchang 7 Days Hotel Chain (8 Hotels)

7 Days Hotel Chain in Changchun (7 hotels)

7 Days Hotel Chain in Foshan (3)

Wuxi 7 Days Hotel Chain (7 Hotels)

Qingdao 7 Days Hotel Chain (4 Hotels)

Harbin 7 Days Hotel Chain (6 Hotels)

Haikou 7 Days Hotel Chain (3 Hotels)

7 Days Hotel Chain in Ningbo (2 hotels)

7 Days Hotel Chain in Hefei (1)

7 Days Hotel Chain in Nanning (1)

7 Days Hotel Chain in Zhuhai (6 hotels)

7 Days Hotel Chain in Kunming (1

7 Days Hotel Chain in Hohhot (4)

7 Days Hotel Chain in Lanzhou (1)

Suzhou 7 Days Hotel Chain (1)

7 Days Hotel Chain in Xiamen (6 hotels)

Zhengzhou 7 Days Hotel Chain (9 Hotels)

7 Days Hotel Chain in Luoyang (1)

7 Days Hotel Chain in Xining (1)

7 Days Hotel Chain in Dalian (1)

7 Days Hotel Chain in Taiyuan (1)

Linyi 7 Days Hotel Chain (1 home)

7 Days Hotel Chain in Jinzhou (1)

7 Days Hotel Chain in Weihai (1

7 Days Hotel Chain in Jiangmen (1)

7 Days Hotel Chain in Zibo (1

Heze 7 Days Hotel Chain (1 home)

Yangzhou 7 Days Hotel Chain (1

Xiangfan 7 Days Hotel Chain (1 hotel)

Yinchuan 7 Days Hotel Chain (1

7 Days Hotel Chain in Shijiazhuang (1)

Mianyang 7 Days Restaurant Chain (1 home)

7 Days Hotel Chain in Handan (1

Hotel related terms:

Payment method: front desk payment (Visacard, Peony Card, Jinsui Card, Great Wall Card, Dragon Card, MasterCard, American Express Card, Diners Card, JCBcard and cash payment.

The room rate includes hotel service charge, excluding other hotel fees, taxes and extra requirements of guests.

Usually, the hotel check-in time is 14: 00, and the check-out time is 12: 00 at noon. In case of early check-in or late check-out, a certain fee will be charged according to the situation.

Why is the 7-day hotel chain called 7 days?

As the first China Hotel Group to land in NYSE, 7 Days Hotel Chain adheres to the vision of "sleeping well every day" and meets the core accommodation needs of customers. The following is the name of the 7-day hotel chain I brought. Welcome to read!

7 days hotel chain is called 7 days.

7 Days Hotel Chain is a hotel chain headquartered in Guangzhou. As for why it is called 7 days, there is no research significance, but the price of 7 days usually ends with 7; No matter what channel you apply for membership card, you can keep your service life as long as you spend it once every two years. From May 20th11to September 3rd1,new members will stay for one night and get one free. You can get a free room in any one house within one to three months after you stay for 7 days and leave the next day. Be sure to pay attention to yourself. 7 days club is like a club. Up to now, all 7-day members have 6.5438+0.85 million members, collectively referred to as 7-day club.

Development course of 7-day hotel:

Days Hotel Chain Group was established in 2005.

On March 7, 2005, the first branch of the hotel chain-Guangzhou Beijing Road Store opened. On April 7, 2005, the website was launched.

In April 2005, the self-developed central reservation system (CRS and membership system) was officially put into use.

2006 165438+ 10 was funded by WarburgPincus.

On May 7th, 2007, the number of chain stores in China exceeded 65,438+000.

In May 2007, a 24-hour SMS reservation service was launched.

In September, 2007, it was financed by Huaping, Deutsche Bank and Merrill Lynch for 95 million dollars.

24-hour WAP booking service was launched in June 2007.

In June, 2008, 5438+ 10, invested by American Win-Win and Huaping, with a capital injection of 65 million US dollars.

In June 2008, 5438+065438+ 10 registered nearly 5 million members.

In September, 2008, the first cross-regional alliance "Xingyue Alliance" of China's economy hotel chain was established, which allowed regional small and medium-sized economy hotels to gain more development space, and also enabled the 7-day hotel, which is currently ranked third in China, to achieve rapid and low-cost expansion.

On October 7th, 2009/kloc-0, 065438, the website ranked first in Alexa, a budget hotel chain, and became the first hotel website in the world.

In June 2009, the number of branches exceeded 300.

In August 2009, the trial version of "Happy Seven Days" SNS community was launched in official website.

In 2009,165438+1October 20th, 7 days, the hotel chain landed in NYSE, becoming the first China hotel enterprise in NYSE.

In June 2009, the number of branches exceeded 400.

On July 7, 20 10, it was announced that it planned to directly sell 100% in the future, that is, to further reduce the promotion cost and give the members the commission paid for the saved distribution.

2012 65438+7 February, the scale of its branches has exceeded 1500, among which the business of management stores has developed rapidly, taking the lead in breaking through 1000. 7 Days has become the fastest-growing management store brand in China economy hotel industry.

2015 September 18, Platinum Group accepted the strategic investment of Jinjiang, a listed company of Jinjiang International.

Make money in 7 days

On the morning of May 12, 7 Days Hotel disclosed the first quarter performance report of 20 12. According to the financial report, 7 days continued the rapid growth in the past few quarters. Net revenue in the first quarter was RMB 545 million, a year-on-year increase of 29.6%. Obviously, 7-day CEO Zheng Nanyan is very satisfied with this performance.

The obvious growth momentum in 7 days should benefit from its large-scale expansion. It took only seven days and seven years from the opening of the first store in March 2005 to becoming the second budget hotel brand in China with more than 1000 stores.

Zheng Nanyan was an IT technician at first, and later, as we all know, IT genes became the typical characteristics of this company. At the beginning of the establishment of Qitian, Zheng Nanyan led the team to develop a system platform based on IT information technology, which integrated the network, call center, SMS and store management system, realized the functions of instant booking, confirmation and payment, and reduced the cost. Based on the unified IT system platform, various branch operation systems have been established, thus effectively improving management efficiency and reducing operating costs.

The remarkable thing about 7 days is that it is an economical hotel chain that pushes low-cost control to the extreme. In Zheng Nanyan's view, the so-called "low cost" does not mean to cut costs indefinitely, thus hurting residents' living experience, but to show real control and management. There is no water dispenser in the hotel lobby for 7 days, because guests can check in immediately without waiting; 65% of its guests come from online booking, which reduces the proportion of telephone booking at the front desk, thus reducing the number of front desk staff and call centers; It saves many common facilities in guest rooms, such as cabinets and drawers, because guests seldom use them, but in order to meet the standards of five-star hotels, they do not hesitate to invest in beds.

But then, how to control costs in daily operations is even more difficult. In this regard, Zheng Nanyan called it "sheep management". He almost redefined the so-called low price concept in this industry.

Guests staying for 7 days will find that this budget hotel looks really frugal: except for the front desk, the narrow lobby is often used as a simple restaurant, and there is no newsstand or water dispenser in the lobby-because the efficiency of the front desk does not require guests to wait at all (according to regulations, the check-in time at the front desk should not exceed 3 minutes, and the check-out time should be controlled within one and a half minutes).

More cost control is hidden in the devil's details. For a 7-day room, the desk board replaces the drawer and the wall frame replaces the wardrobe, which not only saves the cost, but also saves the time for the waiter to clean up the room, making the front desk checkout faster; For 7 days, each room is not equipped with a hair dryer, but is placed in the public area of each corridor for people in need. Another way to control costs in seven days is to open the windows as small as possible, making people joke that their windows can be "comparable" to prison bars. But the seven-day explanation is that because hotels are generally in downtown areas, guests rarely choose to enjoy the scenery through the windows. On the contrary, the bigger the window, the louder the noise. Of course, the small window also saves the cost of big curtains for 7 days.

However, in seven days, I did not hesitate to invest in establishing a "good sleep every day". The pillow of the 7-day business king bed room has reached the standard of a five-star hotel, the size of the bed is larger than that of the same level hotel, nutritious breakfast and slippers with anti-slip function are provided, and the bath water is required to change from cold to hot within 10 second. At the same time, in the business big bed room, the disposable items will be cancelled for 7 days, and a travel suit with toothbrush and toothpaste will be provided.

Different from the austerity of peers, 7 days is to reduce unnecessary expenses by improving efficiency, which more embodies the so-called "management" concept in low-cost control. All this is finally reflected in the price competitiveness of 7 days: Take the big bed room as an example, 7 days is lower than that of peer hotels by 20 yuan. "Economy hotels can't provide so many special services as high-end hotels." Wu Ben, an associate professor at Fudan University who mainly studies hotel management and tourism resource management, said, "It is commendable that seven days have made their own characteristics."

About 7 Days Hotel Chain (Sanya Sanya Bay Seascape Branch)

7 Days Hotel Chain (Sanya Sanya Bay Seaview Store is located at No.5 Nanwu Lane, Danzhou Community, Tianya District, Sanya. If you choose to stay in this hotel, you need to pay attention to several regulations. Breakfast, the hotel does not provide breakfast, and pets are not allowed.

The 7-day hotel chain Sanya Sanya Bay Seaview Store is just across the road from the beautiful Sanya Bay, with a linear distance of about 100 meter. The hotel is located at No.5 Nanwu Lane, Danzhou Community, Tianya District, Sanya City, Hainan Province (beside Pearl Square and Sanya Bay Xianju House). Get off at Tuanjiekou Bus Station, turn left and cross Tuanjiejie Street, and walk 50 meters to the entrance of the railway passage, which is Tuanjiejie Street Station of Sanya tram. After opening to traffic in the future, it will go directly to Sanya Railway Station. There is no parking lot in the hotel, but there are large parking lots nearby, such as Xianjufu Hotel and rooftop parking lot of Shengli Shopping Plaza. Scenic spots and traffic routes around the hotel: Take bus No.8 or airport bus at Sanya Phoenix Airport, get off at Tuanjie Street and turn left to the railway passage for 50 meters. Take bus 15 at Sanya Railway Station, get off at Tuanjie Street, and turn left at Tuanjie Street to the railway passage for 50 meters. Tourist lines and buses near the hotel can directly reach famous scenic spots in Sanya, such as Yalong Bay Tropical Paradise Forest Park, Yalong Bay, Wuzhizhou, Nanshan Temple, Tianya Haijiao, Dongdong, Penang Valley, Xidao and Fenjiezhou Island. The hotel provides a wealth of tourism product consultation and reservation, and provides free duty-free buses, and is committed to making you spend an unforgettable leisure and comfortable time on the beautiful Sanya Bay waterfront. Business circle around the hotel: the hotel is located in the business circle of Shengli Shopping Plaza, Mingzhu Square and Pedestrian Street in Sanya Bay, about 80 meters away from Shengli Shopping Plaza, about 150 meters away from Mingzhu Square and about 350 meters away from Pedestrian Street. KFC, Starbucks, Pizza Hut, McDonald's, pickup restaurant, grilled fish, happy afternoon powder and natural coconut are all close at hand. KTV, barbecue, and so on. Public outlets around the hotel: the hotel is only about 230 meters away from Sanya People's Hospital, about 100 meters away from Sanya Industrial and Commercial Bureau and about 100 meters away from Sanya State Taxation Bureau. All the major bank outlets of Workers and Peasants Post are nearby, which is very convenient. Stations around the hotel: There is Sanya Bus Terminal in the 300-meter business circle of the hotel, which can directly reach major cities and counties in Hainan Province.

There are many places worth visiting around the hotel, such as:

Scenic spot

Chunyuan seafood plaza

0.35 kilometer (s) from 7 Days Inn (Sanya Sanya Bay Seaview Shop)

Beauty Huangguan culture exhibition center

7-day hotel chain (Sanya Sanya Bay Seaview Shop) 1.37 km

Youyi road laid-off workers seafood processing plaza

7 Days Hotel Chain (Sanya Sanya Bay Seaview Shop)1.48km.

hotel

Sanya Lan 'an Seaside Theme Hotel

0.03 kilometer (s) from 7 Days Inn (Sanya Sanya Bay Seaview Shop)

7 Days Inn Chain (Sanya Bay Tuanjie Street Seascape Branch (formerly Sanya Bay Shengli Shopping Plaza Branch))

0.06 kilometer (s) from 7 Days Inn (Sanya Sanya Bay Seaview Shop)

Sanya kral Coast Hotel was selected.

0.07 kilometer (s) from 7 Days Inn (Sanya Sanya Bay Seaview Shop)

restaurant

Ma ma de Xiao Gai Lian handmade dumplings

0.29 kilometer (s) from 7 Days Inn (Sanya Sanya Bay Seaview Shop)

Chunyuan seafood plaza d qu no.6 zhongjie seafood

0.32 kilometer (s) from 7 Days Inn (Sanya Sanya Bay Seaview Shop)

Caoshu New Hainan Cuisine (Chunyuan Branch

0.33km from 7 Days Hotel Chain (Sanya Sanya Sanya Bay Seaview Shop).

What is the reason why the 7-day hotel chain is called 7 days? What are the management secrets?

I think everyone knows the 7-day hotel chain, which is the most famous hotel in China, but have you ever wondered why the name of the hotel is 7-day hotel chain, and what does 7 days mean? The following is the reason why the 7-day hotel chain is called 7 days, which I carefully arranged for you. Let's have a look.

7 days hotel chain is called 7 days.

The so-called seven days means seven days a week, with no rest days. It can also be extended to all-weather and all-round service for you, which is the service concept created by the founder.

Introduction of 7 Days Hotel Chain

7 7DaysGroupHoldingsLimited was established in 2005 and listed on the New York Stock Exchange (stock code: SVN) on October 20th, 2009/kloc-0. As the first China Hotel Group to land in NYSE, 7 Days Hotel Chain adheres to the vision of "let customers sleep well every day" and is committed to providing clean, environmentally friendly, comfortable and safe accommodation services for value-oriented business travelers to meet their core accommodation needs.

7 Days Hotel Chain now has more than 700 branches, covering 89 major cities in nearly 30 provinces and municipalities directly under the Central Government, and has built economical hotel rooms (6 bsqyzs Hotel National Network System. The "7 Days Club" established by 7 Days Hotel Chain has more than160,000 members, which is the largest membership system among domestic budget hotels. As a technology leader in the industry, 7 Days is one of the few hotel chains that can provide up to five convenient booking methods at the same time "7×24 hours", including online booking, telephone booking, WAP booking and SMS booking. With the huge membership system of "7 Days Club", 7 Days Hotel Chain has become an economical hotel industry in China through continuous technical and service innovation and vibrant 7 Days corporate culture.

Brief introduction of 7-day hotel chain enterprises

● The first China Hotel Group listed on NYSE.

● Owner of the largest membership system in China hotel industry.

● The leader of technology and innovation mode in China hotel industry.

● A benchmark enterprise for business travel and accommodation with more economy and higher quality.

7-day hotel chain now has 1500 branches, and 7-day hotel chain has outdoor coverage.

An economical hotel chain network system covering 200 major cities in nearly 30 provinces and municipalities has been established.

The "Seven Days Club" established by 7 Days Hotel Chain has more than 50 million members, which is the largest membership system among domestic budget hotels. As a technology leader in the industry, 7 Days is one of the few hotel chains that can provide up to five convenient booking methods at the same time within "7×24 hours", including online booking, telephone booking, WAP booking, SMS booking and mobile phone client.

With its huge membership system, innovative technology and services, and vibrant 7-day corporate culture, 7-day hotel chain has become the leading brand in the economy hotel industry in China.

Management secrets of 7-day hotel chain

The performance of domestic budget hotels has declined frequently, but the 7-day hotel chain with the same rank as Home Inn and Hanting has bucked the trend and achieved sustained profits for nine consecutive quarters.

The domestic budget hotels that have made great strides have begun to bear the burden of declining performance. Home Inn's net profit in fiscal year 20 1 1 decreased by 2.3% year-on-year, and the net loss attributable to shareholders in the first quarter of 20 12 reached1032,000 yuan. The net profit of Hanting Hotel Chain in fiscal year 20 1 1 fell by nearly 50%, and there was a book loss of 9.4 million yuan in the first quarter. However, the 7-day hotel chain at the same level as Home Inns and Hanting has gone against the trend and performed well. Its net revenue in the first quarter was RMB 545 million, up 29.6% year-on-year. This is the ninth consecutive quarterly profit of 7 Days Hotel since the first quarter of 20 10.

In the case that the overall market environment of domestic budget hotels is not optimistic, the 7-day hotel can maintain sustained profitability. What's its secret?

Integrating information technology into management

Zheng Nanyan, the founder of 7 Days, is a computer professional. He once founded a computer software company and worked for Ctrip. After that, he opened a 7-day hotel chain himself. Since its establishment, Zheng Nanyan and his team have established an IT electronic information technology platform, and constantly innovated it to make it the core competitiveness of the hotel. Unlike other hotel IT systems, which only stay in room reservation service, today's seven-day e-commerce system has covered all aspects of hotel management, such as central reservation system, material planning management system, store service system, central report system and so on. Therefore, it has advantages in cost control and system management and control. These seemingly simple truths are hard to copy. The 7-day Central Reservation System (CSR) is one of the few hotels in the industry that can accept five reservation modes: Internet, telephone, WAP, SMS and mobile phone client.

Membership-based direct selling model

The typical distribution mode is to link hotel listings to major online travel booking platforms, such as Ctrip and E Long. And direct selling is through official website marketing, and membership card is the core weapon of direct selling. At present, major star-rated hotels and budget hotels are trying to find a balance between distribution and direct sales. Among home-based tourists, the intermediary distribution reservation accounts for 8%, and among Hanting tourists, the intermediary accounts for 5%. In 7 days, they boldly stripped off the distribution channels and implemented the direct selling mode of 100%, which saved the intermediary commission expenses in the distribution process.

The advantages and disadvantages of complete direct selling and partial distribution cannot be measured at present, but it is certain that with a huge membership base, enough passengers can be guaranteed in 7 days. This is also attributed to the strong IT technology advantage of 7 days, and the membership system was established as early as 7 days in 2005. At present, the number of 7-day hotel chain members has exceeded 38.6 million, the largest; Home Inn has 7.9 million active members, while Hanting has only 9 million members.

Sheep management

Different from the hierarchical management adopted by traditional hotels such as Home Inns, 7 days weakens the control of the headquarters on a single store and gives the manager full power. For 7 days, every store manager is an operator, not just an executor. Above the store manager, there are no more regional managers and directors. In 7 days, evaluation indicators were set up on items such as single-store occupancy rate and customer praise. Managers who meet the standards can get hundreds of thousands of bonuses. Rich reward mechanism and flat management make every 7-day store manager and shop assistant serve the guests as the owner, thus achieving the ultimate quality service.

cost control

People who have been to the hotel for 7 days will find that this hotel has no spacious lobby, only a front desk, no newspaper, no water dispenser and no waiting area. The reason is simple: 7 days emphasizes efficiency and requires each store to complete the check-in within 3 minutes, so there is no need to spend more money here.

The 7-day room is very compact, and the bed, TV and shower room are all designed and placed according to the principle of optimization to reduce space. A long table board without drawers spans the bedside and windowsill, giving consideration to the functions of TV cabinet and desk. The reason is simple: guests don't need to use drawers. In 7 days, instead of installing hair dryers in every room, hair dryers were installed in the corridors of every floor, which virtually reduced the cost. Seven days is to save costs in every detail, and the real service is used in the guest room. The pillow of the 7-day business big bed room has reached the standard of a five-star hotel.

The decline in profits of budget hotels is also related to the expansion in China. After Home Inn acquired Motel 168, it is still difficult to control multi-brand operation and talent management in a short time. Affected by the bleak performance of Motel 168, Home In2012 was still in a loss state in the first quarter. Comparatively speaking, after the 7-day hotel acquired Huatian Star, it adopted the 7-day brand in a unified way and managed according to the standards of 7-day hotel, so it was relatively easy to digest and integrate.

Which company runs a seven-day hotel?

Seven Days Hotel Chain Platinum Group Platinum Hotel Group (now called "Platinum Group") is headquartered in Guangzhou Haizhu District Creative Park, founded by Days Hotel Zheng Nanyan, the founder of the famous hotel chain "Seven Days Hotel Chain". Zheng Nanyan is the general manager of 7 Days Hotel. Founded in 2005, it was listed on the New York Stock Exchange (stock code: SVN) on1October 20, 2009, with the stock code of 165438. On June 27th, 20 13, 7-day hotel chain group delisted from the United States. In July of the same year, 17 was privatized and acquired by Platinum Hotel Group. 7 Days Hotel Chain Group was established in 2005. 2006 165438+ 10 was funded by WarburgPincus. In September, 2007, it was financed by Huaping, Deutsche Bank and Merrill Lynch for 95 million dollars. In June, 2008, 5438+ 10, invested by American Win-Win and Huaping, with a capital injection of 65 million US dollars. 2012 65438+7 February, the scale of its branches has exceeded 1500, among which the business of management stores has developed rapidly and has taken the lead in breaking through 1000. 7 Days has become the fastest-growing management store brand in China economy hotel industry. Second, Zheng Nanyan's resume: 1968 was born in Shantou. 199 1 year, graduated from Computer Department of Sun Yat-sen University, and worked in the Computing Center of Guangdong Economic and Trade Commission. 65438-0993, founded Laoye computer software company, mainly engaged in hotel management software, and developed Maxima hotel management system. Joined Ctrip in 2000. And served as vice president, general manager and vice president of marketing in South China, in charge of the national market. In 2005, Mr. Zheng Nanyan obtained venture capital and became CEO (C C.