Enhanced invitation and signature scheme

1. There are generally two kinds of customers who don't come to the door. One is that they didn't get interested in the project, and then they got stuck. Or no hurry, no sense of urgency.

The former can change roles and contexts.

Stuck strategy: try your best to link customers: share article links, pictures and texts, news (the content is just what customers paid attention to before, and it was not intentional when it was sent, indicating that it was just seen), and the influence of friends circle.

The latter suggested continuing at the monthly investment promotion meeting, which is the best gimmick to invite customers.

2. Take the initiative to attack, in pairs, take the province as the unit, update the circle of friends, and visit the province or region as the unit.

3. Hold a demonstration campus visit week every three months, and campus investors will share their experiences in doing campus work well.

Second, personal plan, improve the signing rate.

The term 1. is the key to the first call. Dig up all customer information and don't let go of potential customers (be fully prepared before calling, don't call in a hurry, be calm when calling, or even call late).

2. Find key decision makers, build a group with partners as soon as possible, and contact them.

3. When a person follows a customer into a dead end, change roles and cooperate with each other.

4. Classify customers: those who pay attention to the return on investment, those who pay attention to the support of operational services, and those who pay attention to teaching and research materials. Concerns about investors are profound and thorough, and are not universal.

5. Dare to raise funds and find that financing will tap the real resistance of investors and make it easier to promote customers.

III. Team invitation and signing promotion plan

Take the four-person configuration as an example and divide it into two groups.

1. Language training

Speech analysis once a week, and practice in pairs three times a week.

Know the customer's source channel before calling, and know what information the customer sees according to the corresponding channel. For example, many of them have seen our landing page, so we should have a clear understanding of the content of the landing page.

2. Follow up records

Every call is recorded in writing, especially the first call of a potential customer. It must be recorded in detail, from all the details such as his motivation, occupation, budget, partner, presence or absence of venue, as the basis for later follow-up. Every subsequent call is also recorded, so as to analyze customers and find the starting point.

3. All customers should be sorted, that is, A, B, C and D customers. Everyone must add a customer B every day and a customer A every week, and sort it out in time. A The number of customers is always less than 20.

4. Clear priorities: follow up with customers for 5-8 times and learn to let go. Customers who accurately burn to 70 degrees should master customer information 120%.

5. Form a gang culture within the team, veterans bring new recruits, and PK within the team.

6. Role change and mutual cooperation

C and d all customer groups communicate once a month.

Stuck customers change roles, and customers pay a return visit or play a leading role.

7. Reward and punishment incentives within the group

The last person invited every month will be fined 100 to the invited fairy.

The last place in the monthly score will be fined 200 to the champion.