What does the Taobao movie egg mean?

Taobao Movie is an online ticketing platform in China. People who buy tickets for movies, concerts, dramas, concerts and other ticketing activities can do it on Taobao movies. Eggs refer to interesting and mysterious jokes or tasks hidden in software or websites. Users need to search and solve puzzles to find eggs. Taobao film also launched some eggs for users to find, in order to increase users' interest, such as hidden information of the film, small tasks of watching movies and so on.

Finding eggs can make users more integrated into the platform, enrich the user experience and gain benefits. One of the eggs in Taobao movies is that users need to look for hidden information hidden in the movie during the viewing process, and they can get some points or movie ticket benefits after finding it. At the same time, Taobao movies will also launch some holiday eggs, such as Mid-Autumn Festival eggs and Christmas eggs. , users can get the corresponding holiday welfare vouchers through search.

For Taobao movies, eggs are not only a way to increase the user experience, but also a way to spread the brand. In the process of looking for eggs, users will continue to share, comment, like and invite friends to join the search team, thus expanding brand influence and user groups. At the same time, through the egg design of Taobao movies, it can also provide advertisers with a way to interact with users, making advertisements more sticky and operable.