Father's Day Men's Wear Marketing Planning

Five marketing schemes for men's wear on Father's Day

A full working life, inadvertently passed. What awaits us are new work goals and challenges. We might as well sit down and write a planning book. Let's refer to how the planning book is written. The following is my Father's Day men's clothing marketing plan, for your reference only, hoping to help you.

Marketing Planning of Men's Wear for Father's Day 1 1. Activity Background

It coincides with Father's Day in June 18. The creative purpose of this promotion activity is to take Father's Day as an opportunity to seize the blank of people's lack of emotional awareness of fatherly love, because people usually emphasize the importance of maternal love more, which leads to the neglect of the promotion of the meaning of the festival itself. We will focus on this now, and publicize it with graphic, text and commemorative gifts with strong visual impact, so as to be unconventional in the usual commercial promotion. At the same time, calling back the basic emotions and morality that society lacks can leave a very good impression on consumers and increase the reputation, goodwill and awareness of the brand.

On the other hand, the focus of this activity is still on sales. With the help of the sales atmosphere created by Father's Day, the emotional appeal of "Father loves shirts (mountains)" is put forward, and related products such as "shirts and T-shirts" are promoted in a targeted manner to drive sales throughout the off-season.

Second, the purpose of the activity

With the help of a good sales atmosphere on Father's Day, we can seize the advantages of holiday characteristics and rising sales, fully mobilize consumers' shopping enthusiasm, enhance the visibility of the store, and thus increase the turnover.

Advocating the atmosphere of Father's Day can help consumers increase their gratitude and call back the voice of modern people's affection and fatherly love. Thereby highlighting the sense of social responsibility of enterprises and realizing the promotion of consumers' goodwill towards brands.

Closely follow the company's current brand development prospects and strategies, highlight the unique brand personality, cultivate consumers' attention to the brand and expectations for gifts in the later activities, gradually introduce the concept of grand planning, and enhance the significance and purpose of promotional activities.

Spread brand information, improve off-season sales performance, thus reducing inventory pressure and improving production and sales rate.

Third, the theme of the event

(1) The gratitude and courtesy of a father's love as "compassionate".

② Father's love is like "shirt" and "sen".

Fourth, the venue

Busen national terminal branch

Verb (abbreviation of verb) I-word duration

Around Father's Day

Activity content and creative copy of intransitive verbs

Father's love has traces, but years have no traces. ...

Father's love is like a mountain, tall and majestic; Father's love is as profound as the sky;

Father's love is like a river, slender and steady; He is the link between blood and pulse,

He is the connection between bone and meat; On this special day,

We said, "Dad, you have worked hard!"

Option 1: (applicable to shops that don't offer discounts often)

Father loves like a shirt, Busson is grateful for Father's Day, and the shirt T-shirt is 20% off the audience;

Thanksgiving package: 15% discount for new two-piece set in summer; In summer, the new three-piece set is 7.5 fold;

Buy 800 yuan and get a VIP card, and get _ _ _ gifts on Father's Day 1000.

(Note: Conditional customers can choose to send physical examination cards and other gifts to show their care for the elderly.

(In addition, please make extra promotions or package sales, such as buying shirts, T-shirts and suggested pants. )

The final interpretation right of this activity belongs to our store.

Option 2: (Promotion of B-coupon)

Fatherly love is like a shirt. Buson is grateful for Father's Day and buys as much as he can.

Ordinary customers:

Buy any goods, send equivalent vouchers (in hundreds);

For example, if you spend 742 yuan, you can get 700 yuan vouchers, and so on.

The face value of each voucher is 100 yuan. Vouchers should be used together with cash and cannot be exchanged for cash.

500 yuan can only use one at a time, and 500 yuan can use two at the upper limit;

Exclusive to VIP members:

Customers with Busen VIP card will get a voucher of 1000 yuan when they enter the store.

500 yuan uses one at a time below, and 500 yuan uses two at the upper limit;

After the amount is reduced, you can continue to enjoy VIP discounts.

The final interpretation right of this activity belongs to our store.

Seven. Required support

1, plane (with reference drawings):

The production of publicity materials and the design with great tension achieve the effect of hype, including two aspects:

I. Main contents of tape transmission activities (omitted)

B. Advocating the concept of Father's Day will help consumers to enhance their respect and gratitude for their father's love, call back the affection of modern people, and reflect the maintenance and promotion of social ideology and morality by enterprises.

2. Display:

A. Commodity display: key three-dimensional packaging shops and stores; If there are stores selling special clothes, based on the principle of taking Father's Day activities as the main body, we will set up special sales areas according to the actual situation of the stores, and the company can show and guide them as needed.

B, store terminal atmosphere layout: terminal tripod KT board, checkout counter, and running water table are placed with POP promotion cards (table cards).

C, model proofing: according to different age groups, combined with the inventory of goods, make different suit matching programs; Guide customers to spend.

(Note: The exhibition department will provide assistance and guidance to the terminal building for the specific collocation scheme. )

3. Media:

This activity belongs to the company's regular strategic activities, focusing on the content of the activity, with media operation as an auxiliary.

Shopping mall: it can coordinate the broadcast and publicity of shopping malls, and play the activities n times a day during the activities;

Store: banners, Yi Labao and table cards can be made to render the atmosphere of the event, and VIP customers should release the event information in advance through SMS in time; Conditional customers can also spread this promotion through radio, television and other media.

Eight, matters needing attention

1. During the activity, the store (manager) should display the corporate image with a good mental outlook and service attitude. Every customer who enters the store must clearly inform the activities of his store; Familiar with the company's clothing matching plan, do additional promotion or suit sales, such as buying shirts, T-shirts, suggested pants, etc.

2. During the activity, all stores should prepare enough commodities, gifts, promotional materials and picture books in time;

3. Prepare customer files and record the registration of pre-sales customers, after-sales customers and VIP customers. Please fill in the customer information completely when giving VIP cards and gifts; Once the donated items are sent, they will not be exchanged;

4. Do a good job in the pre-sales training of shop assistants, and infiltrate the activity concept and promotion skills into the hearts of every employee.

Marketing planning for men's wear on Father's Day Part II: Activity time:

June _ _ _.

Second, the theme of the event:

June Gift: Dress up your father.

Three. Activities:

June gift: Dress up your father-Colorful wins the grand prize.

During the Father's Day activities, the goods will be 28% off the whole audience. Those who buy the goods at a discount and get a single ticket of 128 yuan or more can take part in the "Colorful Winning Prize, Drawing Father's Day Gifts for Father" activity with their computer receipts to present their fathers with exquisite Father's Day gifts.

Prize setting:

Grand prize: choose a dress;

First prize: send designated goods;

Second prize: 20% discount on the purchase of goods;

Third prize: 30% discount on the purchase of goods;

Fourth prize: a star poster;

Activity details:

1. Put a long promotion table at the entrance and exit of the store checkout counter and spread it with red cloth; Put two lottery boxes on the table, and each box contains five kinds of table tennis *** 1 1, which are four white, three blue, two green, yellow 1 and red 1.

2. As long as the ping-pong balls that customers grab from the box twice in a row have the same color, they can get the corresponding winning prizes; The red ball represents the grand prize; The yellow ball represents the first prize; The green ball represents the second prize; The blue ball represents the third prize; The white ball represents the fourth prize.

Put "Don't forget to call my father today" and "When is my father's birthday?" Father's holiday is only one day. "For my father's birthday?" And so on, warm words cards and so on. The name and advertisement of the new century are printed below.

Remarks:

Starting from the emotional needs of consumers, it is easy to cause children who work outside to miss their fathers, and this kind of publicity is public welfare, and customers will not have any resistance at all. It has played a very good role in establishing an image of sensibility and responsibility in the new century.

Make a beautiful message board in front of the store, use pink as the bottom plate, draw a picture about father in the upper right corner, write a poem about father in the lower left corner, put a paper crane big heart in the middle and a careful shape next to it, and carefully connect them.

All people can write blessings to their fathers on it. Just like a public welfare activity, it can increase popularity and people can give customers a good image.

Father's Day Men's Wear Marketing Planning Chapter III Activity Background

June 2 1 day is Father's Day, a father's holiday and a golden opportunity for men's goods to sell well. Taking this as the theme to carry out cultural marketing activities can build family ties and better spread the culture, which is also the golden period for students to go shopping after the college entrance examination.

activity theme

Kindness is as deep as the sea: a father's love knows no boundaries.

I-word duration

June _ _ _-June _ _.

moving target

1, men's goods hit the summer sales climax, driving the audience;

2. Create a Father's Day atmosphere and experience family marketing;

3. The sales of the whole store are guaranteed to increase by 20%.

Activity content

(1) Happy Father's Day, family price

All the sales areas in the audience give customers who buy men's credit cards a certain profit.

1, Dear Father: Jewelry and watches, the lowest in the city, gold and platinum, ultra-low discount for men's jewelry and watches.

2, handsome dad: cosmetics mainly promote men's sunscreen skin care products and summer makeup new products, full reduction, gifts.

3. Love my dad: Women's wear and shoes brands flexibly carry out activities such as discounts, full reductions, and gifts.

4. Vibrant Dad: Xia Rixin is recommended for sporting goods, and outdoor functions are recommended, with ultra-low discounts for middle-aged and elderly sporting goods and equipment.

5. Trend Dad: Leisure brands flexibly carry out activities such as discounts, full reductions, and gifts.

6. Shuxin Dad: Recommend holiday gifts from Dashang Electric Appliances, small household appliances, mobile phones, digital goods and other gifts. Modern household appliances make Dad's life more comfortable, giving heavy gifts, brand plus gifts, holiday special gifts, package purchase feedback gifts and so on.

7. Healthy Dad: Building food, supermarket food, health products, tobacco, alcohol, sugar and tea are very popular as holiday gifts.

(2) Favorite Father's Day, shopping double gift

Brand gifts: each brand in each sales area organizes brand gifts by itself, which is novel and practical and conforms to brand characteristics.

Industry gifts: large-scale buying and giving activities are launched in various industries, and gifts should be combined with the theme of Father's Day activities, such as beer and red wine, summer products and so on. Pay attention to family and gifts, and the level of gifts is determined by the industry and reported to the marketing department.

(3) Gold medal blessing, students' price reduction and spiritual freedom:

1, big price of trendy clothes in the audience: shopping in various clothing industries with student ID card, enjoy a discount of 0.5- 1, or give brand gifts on the basis of the original discount. The sports and leisure sales area on the fourth floor is the focus of this activity. Product display should highlight the fashionable and young atmosphere, carry out brand discount or new product recommendation activities for students, carry out outdoor product publicity week according to the characteristics of students' travel, and refer to the sports storm.

2. Large price of 3c digital products of Dashang Electric Appliances:: 3c digital products (mobile phones, computers, photos) should be launched in a timely manner with a large number of low-priced sales activities, and brand gifts should be given when shopping.

(4) Membership activities:

1. During the activity, you can apply for a membership card of a building for free with a men's goods credit card or student ID card, and give a member a gift when shopping in 200 yuan or above with the card.

2. When shopping in 300 yuan or above with men's shopping credit card or student ID card, give travel coupons to travel agencies.

(5) Special activities:

1. Excellent essays or poems or stories in the "Father's Love" store were exhibited.

Play a few excellent essays or poems or stories (ultra-short stories) describing father's love and praise, cooperate with burning music, arouse customers to sing, carry out free song-ordering activities, and create a family atmosphere.

2. Filial piety series story exhibition: A few short stories of traditional filial piety in China are produced in an illustrated way and displayed in front of the main entrance or in the store, calling for filial piety awareness and rendering the family atmosphere of building as home.

Activity needs

Please feed back the product information to the marketing department 1 1: 00 before June. The reported products should be focused and targeted.

Father's Day Men's Clothing Marketing Planning Chapter IV I. Marketing Purpose

Because Father's Day and Dragon Boat Festival are only a few days apart and in the same news schedule, Father's Day is only a small festival compared with Dragon Boat Festival, and only one of them can be chosen as the promotion focus. Therefore, this year's Father's Day promotion does not pay attention to theme promotion, but mainly focuses on commodity promotion to achieve the purpose of sales.

Second, the newsletter schedule

June 10 to June 24th

Third, the promotion theme:

Dress up your father, return to youth, give him a warm Father's Day and give him a sincere gift. Healthy gifts are more intimate.

Fourth, the promotion method:

1) Commodity selection Choose men's goods and seasonal goods for promotion. The following commodities are for your reference:

1. Food: beer, drinks, tonics, health products, etc. Daily use: suits, shirts, ties, leather shoes, watches, mobile phones, razors, sporting goods, high-end gifts, etc. Alcohol and tobacco: ...

2. Sales of special commodities shall be negotiated by the purchasing department and the supplier for special sales of related commodities.

3. Make my father more chic: suits, shirts, ties, shoes, watches, mobile phones, razors and other special sales; Make father healthier: special sales of beer, drinks, tonics, health products, sporting goods, etc. Make my father happier: some exquisite high-end gifts are on sale;

2) Commodity promotion

Please ask the purchasing department to negotiate with suppliers, and strive for suppliers to discount and give gifts to related men's products, such as buying air conditioners to send towels, suits to send ties, cigarettes and alcohol to send lighters, and health products to send a small box of American ginseng.

3) commodity display

According to the situation of stores and counters, each chain branch will highlight and focus on relevant special promotions to achieve the purpose of holiday sales.

Father's Day Men's Clothing Marketing Planning Chapter 5 I. Activity Background:

Compared with mother, father is ashamed to express his love. They often hide their love in their hearts. Motherly love is sound, while paternal love is silent. As a country of etiquette, the Chinese nation has always attached importance to filial piety and returning kindness, so we should make full use of this opportunity to carry out interactive family culture marketing.

Second, the theme of the event:

Praise your father and be filial to the world.

Third, the activity time:

2 1 June 20th, 2008

Four. Activities:

1. Send birthday cake:

Dad born on June 20th can enjoy a 40% discount when he buys a birthday cake in _ _ store with a valid certificate.

2. Beer drinking contest

Anyone who holds a shopping receipt of 50 yuan or above on the day of the shopping mall at the exchange office of the building store can participate in the beer drinking competition.

Activity details: Each class is divided into two groups with 5 people in each group. Ordered by the host, the audience who can drink 1 in the shortest time wins. The winner will get two cans of beer on the spot.

3. Colorful Grand Prix:

During the Father's Day activities, the goods will be 28% off the whole audience. Those who buy the goods at a discount and get a single ticket of 128 yuan or more can take part in the "Colorful Winning Prize, Drawing Father's Day Gifts for Father" activity with their computer receipts to present their fathers with exquisite Father's Day gifts.

(1) Prize Settings:

Grand prize: choose a dress;

First prize: giving away the designated goods.

Second prize: 20% discount on the purchase of goods;

Third prize: 30% discount on the purchase of goods;

(2) Details of activities:

A) Put a long promotion table at the entrance and exit of the checkout counter in the shopping mall and spread it with red cloth; Put two lottery boxes on the table, and each box contains five kinds of table tennis *** 1 1, which are four white, three blue, two green, yellow 1 and red 1.

B) As long as the ping-pong balls that customers grab from the box twice in a row are of the same color, they can get the corresponding winning prizes; The red ball represents the grand prize; The yellow ball represents the first prize; The green ball represents the second prize; The blue ball represents the third prize; The white ball represents the fourth prize.

4. Award for Dad's Dad

Set up a stage in front of the shopping mall, and hold a fun game of "Daddy has a prize", that is, let the children put on an eye mask and find out who their father is. Slogan: Award for father!

(1) Activity details:

A) Choose 5-7 pairs of father and son from the live audience. These children should be between 4 and 7 years old. The fathers put on the same clothes provided by the mall and stood aside. There should be a number plate on the cover of the clothes, and the number corresponds to the number on their children.

B) blindfold the children and be led by the host one by one.

When they go to their father, they can touch and smell, but they can't talk or do other suggestive actions. Violators are disqualified. After the child finds his father, he stands behind him, but he can't take off his blindfold. Then finish the game of finding a father for the children below.

C) When all the people find their father, they will take off their blindfolds and see the results.

D) If the father can be found accurately, the child will get a meal coupon from KFC or McDonald's, and the father will get a shirt. Other children who can't find their father will also get a nice food or drink (around 5 yuan).

Verb (short for verb) Advertising and budget:

1, June 19-2 1 business card promotion _ newspaper office. Budget amount: 2,000 yuan

2. The radio station will be broadcast at a specific time in June 19-2 1 (to be determined). Budget amount: 1000 yuan

3.5,000 paper leaflets.

Budget amount: 500 yuan