Six steps of gym membership sales

First, solve the problems faced by new customers and narrow the distance between them. You can communicate at a shallow level first. First, you can simply praise customers or imitate other people's way of speaking, so that the other party feels cordial.

The second step is to understand why customers want to exercise, as well as their own ideas about fitness, to understand the basic information of customers, fitness habits, whether there are injuries and so on.

③ Try to gain the trust of customers, and through their exercise habits and fitness habits, we can learn their ideas about fitness. You can also understand the importance of fitness for customers through the work industry they are engaged in. Strengthen customers' desire to buy, further understand customers' needs and make clear judgments.

④ When promoting membership cards, we should dig deep into customers' needs, such as asking customers whether they want aerobic training or strength training. The main purpose is to lose weight or shape. Only by understanding these problems can we promote membership cards in a targeted manner.

⑤ After solving the customer's concerns, talk about the price. After all, gyms have different types of membership cards. We should recommend suitable membership cards according to customers' psychological needs. Some customers generally don't recommend higher membership cards because of economic conditions.

⑥ When recommending membership cards to customers, it must be emphasized that applying for membership cards is not a consumption behavior, but a correct way to bring yourself a healthy life and slim figure, not only for health, but also for self-confidence, so that customers will be willing to pay for it.

References:

Baidu experience