Huawei nova evaluation: defining the light flagship of young people

The IT 168 evaluation entered 20 16, and the situation of the mobile phone industry changed suddenly. Internet thinking is indifferent, coupled with the current situation that the mobile phone market is becoming saturated, the development of Internet brands has encountered bottlenecks. Many manufacturers realized the importance of developing offline marketing and establishing offline channels, and began to re-formulate their development strategies. Therefore, in the past period of time, the investment of mobile phone manufacturers in advertisements and stores has continued to increase, inviting stars to become spokespersons, and gradually precipitating brands and products offline has become a mainstream trend.

In this round of reform, with the brand and channel advantages accumulated for many years, Huawei's sales in the first half of 20 16 reached 43.77 million, and it continued to sit firmly at the top of the domestic market. Recently, many manufacturers will also release new products, which will bring a new round of sales surge. In the face of other menacing brands, Huawei needs a product to continue to stabilize its position, and the timely launch of nova is of great significance. Whether this product can become an important weight for Huawei to consolidate its position and its performance, let's evaluate it below.

Huawei nova is a brand-new product line of Huawei. It is reported that nova is taken from Huawei's innovative DNA and has the meaning of a new star. Its products focus on young consumers, try new design styles, and make great efforts in taking pictures and audio-visual entertainment. In addition, Huawei also invited popular artists LAY and Guan Xiaotong to speak for it, and the purpose is self-evident. Let's briefly understand its parameters through a table.

"Huawei nova main parameters

operating system

EMUI 4. 1

Network standard

Full netcom, dual card dual standby

Fuselage size

141.2 * 69.1* 7.1mm

weight

146g

screen

5.0 inch 1920* 1080 resolution

camera

12 megapixel F/2.0 aperture, supporting phase focusing.

processor

Qualcomm Snapdragon 625

Body memory

Ram: 3gb/4gb rom: 32gb/64gb (expansion supported)

eigenfunction

Ten-level beauty selfie, DTS headset: XTM sound effect, 3D fingerprint recognition.

battery

3020 mah

Fuselage color

Hao Yueyin, Champagne Gold, Rose Gold

listed price

2099 yuanguan

As a mobile phone focusing on young consumers, Huawei nova has many targeted designs at the hardware level, such as the enhancement of the camera part, which makes self-timer and beauty have certain characteristics; The sound cavity has been newly designed to support DTS headphones: XTM sound effect, which caters to the entertainment needs of young people. There are also chips that balance performance and battery life. Of course, this is not enough. As the most direct presentation, appearance is still the most important part for consumers, especially for young people who are used to seeing faces. Let's get into the interpretation of appearance.

"Appearance part:

In this era when face value is justice, the face value of a product determines whether it can attract users in the shortest time, especially for a product targeted at young people. For a mobile phone with a 5-inch screen, the weight of 146g and the thickness of 7. 1mm are relatively slim in the same size body, which also makes users feel uncomfortable when experiencing it. Even in this era of big-screen mobile phones flying all over the sky, you can still experience that kind of lightness and comfort.

The overall shape of the front of the fuselage is rounded, with a 5-inch 1080P screen and 2.5D curved glass, and the transition part with the frame feels delicate, which is also the standard of most flagship products at present. The contrast ratio of this screen reaches 1500: 1, and the IN-CELL screen is used to fit, which makes the impression more transparent. In addition, Huawei officially claims that the brightness of this screen can be as low as 4 nits, and it can filter 450nm blue light that hurts the eyes, which can reduce the loss of vision to some extent.

On the back of the fuselage, Huawei nova adopts an integrated metal fuselage design, with metal accounting for 89%. The fuselage is made of 6-series (6030) Mg-Al alloy metal, which is matched with ceramic sand blasting technology to make the touch of metal not stiff. Huawei nova has a curved design with "high in the middle and low on both sides" on the back, and with a thin body, nova has a good grip.

The most eye-catching place in the overall design of Huawei nova is the "skylight with contrasting colors on the back", and Gao Fancha's contrasting color design is more likely to leave a deep impression on people at the first time. Compared with the design that most metal mobile phones adopt nano-injection white belt to divide the back shell, Huawei nova is much smarter, and the color matching of black gold (black silver) version is even more geek.

As for the details, due to the design of the contrast skylight on the back, the antenna injection part of the metal fuselage is placed on the side frame of the fuselage, which is easily overlooked under the contrast of Gao Fancha. In addition, Huawei nova adopts CNC high-gloss trimming process on both sides of the side frame, and adopts twice anodizing process to prevent the high-gloss scratch of the frame while trying to keep consistent with the back color and be more uniform. In addition, different from the sand blasting process used on the back, the side frame adopts the metal wire drawing process. The reason why different processes are used is that the back surface is dark in normal use, and when the light shines directly on the fuselage, the reflection brightness of the side wire drawing part is higher, and the fuselage appears thinner visually.

Summary: In my opinion, if a product design wants to be called excellent, it must first conform to its own positioning. Huawei nova obviously left a trace of serious thinking in the design. The choice of the size of the whole machine, the grasp of the contrast design and the consideration of details make this light flagship, which is known as facing young people, conform to its positioning in appearance.

"EMUI 4. 1 experience"

This time, Huawei nova runs the EMUI 4. 1 system customized based on Android 6.0. The system was first released in Huawei P9 in April this year, and was later adapted to various models of Huawei. After half a year's continuous improvement, the performance and function have been improved to some extent. Let's sort out this system for everyone.

Because the target users of Huawei nova are young people, the design of EMUI 4. 1 has also been adjusted. The default theme changed Huawei's business style, used brighter colors, made the wallpaper more lively and bright, and kept the original smooth and dynamic effect of EMUI, which made the system complement the sleek and smart body design.

In order to meet the needs of young consumers, EMUI 4. 1 has many lovable functions, involving mobile phone surfing, socializing and transportation, which really facilitates our lives. Here we choose three highlights to explain in detail.

1、WiFi+2.0

EMUI4. 1 upgraded WiFi+2.0 in terms of network, that is, the system can automatically identify the connection quality of each WiFi, comprehensively sort it according to whether it is encrypted or not, and visually present it. And for portal hotspots that need verification codes (such as McDonald's, KFC and other public free hotspots), the login is simplified, and users can directly connect and use without manually entering their mobile phone numbers and verification codes.

2. Application of doppelganger

EMUI4. 1 supports WeChat and QQ applications in two places, that is, users can log in to multiple accounts with the same mobile phone at the same time, and the data in the two places can run at the same time without affecting each other. This design solves the embarrassment of multiple accounts of one person, and can better switch identities in work and life scenes to meet the social needs of users.

3. Smart Scene 2.0

Smart Scene 2.0 is like your travel housekeeper. It can automatically identify short messages, flight information, ticket information, hotel reservations, etc., and present them in chronological order in the form of cards, which is intuitive and clear. Not only that, the system will also remind you in advance on time, which is truly automatic, seamless and fast.

In addition to the continuous improvement of functions, the performance of EMUI 4. 1 is also improving steadily, mainly in two aspects: safety and power saving. Let's continue to interpret it.

1, fingerprint+guest mode privacy protection

Huawei nova integrates 3D fingerprint identification system, which can not only collect more detailed fingerprint information, but also identify the biological activity characteristics of fingers and judge whether they are real fingers, thus further improving the security while ensuring the identification speed. In addition, EMUI 4. 1 can create guest accounts. After entering the system as a guest, the system will only enjoy the host's WLAN information, and the information such as calls and applications will be completely blocked to ensure that its private content will not be leaked when others borrow and play mobile phones.

2. New intelligent power supply 4.0 technology

EMUI 4. 1 integrates the newly upgraded Smart Power 4.0 power saving technology, bringing more than 40 power consumption optimizations. The system also provides three power saving modes: super power saving, intelligent power saving and super power saving, and users can switch between the three modes according to the actual situation. The deepest feeling is that the system background will monitor the operation of the application in real time, and it is very intelligent to find that high-power applications will pop up reminders in time and propose corresponding solutions.

On the whole, with the mature fluency of EMUI 4. 1, the functions and services have been improved, so that users can experience it at the next level. The latest features such as WiFi +2.0, situational intelligence and application avatar cater to the needs of young people. The deepening of safety and power saving has made EMUI 4. 1 feel at ease and become a highlight of Huawei nova.

"Photo experience:

For young people nowadays, it is much more important to take a selfie in a circle of friends and enjoy a delicious scenery than to test the performance with a mobile phone, so the camera function of the mobile phone, especially for young people, is particularly important. Huawei nova is equipped with a12 megapixel camera, with a CMOS size of 1/2.8 and a single pixel area of 1.25μm, and adopts a mixed focusing (phase focusing+contrast focusing) mode. I believe everyone has already understood the principles of these two focusing methods, so I won't go into details here. Direct conclusion: "In the actual shooting process, nova's focusing speed and shooting speed are really excellent, and there is almost no excessive" bellows pulling ",which will not affect the actual shooting experience because of the focusing speed, and it also has a relatively stable performance in the case of insufficient light at night.

Let's look at the following example.

"Indoor proof analysis:

Judging from the indoor proofs, the white balance of Huawei nova belongs to a precise and simple style, and the color of the photos is less "heavy makeup", which is basically close to the actual scene, and the layering of the close-up photos is also relatively clear. However, several photos have one thing in common: low brightness, resulting in a less transparent picture. However, in the usual shooting process, Huawei nova still showed the advantage of mixed focus, which provided support for the guarantee of filming rate.

"Outdoor proof analysis:

In outdoor activities, we can see that the white balance of Huawei nova is very accurate, and the green restoration of a large area of grassland is in place. The improvement of the brightness of the whole picture also makes the photo look better than the indoor look and feel, which has a certain sense of hierarchy.

"Macro proofs:

In macro, we can see that the shallow depth of field and the back depth of field of Huawei nova are natural, and the main part of the object is also prominent, which has a certain three-dimensional sense, and there is no obvious trace of algorithm in the background blur. Moreover, it is worth mentioning that thanks to phase focusing, Huawei nova has a relatively fast focusing speed during macro shooting, and there is basically no feeling of pulling the bellows. And the color of the picture is more natural.

"Night proof:

In the night scene, Huawei nova has better brightness than daytime, and it has good brightness in two different environments. It can be seen that the anti-glare ability of Huawei nova lens is also commendable, and there is no strong light spot in the case of autofocus. However, due to the sudden increase of iSO, the second photo has more noise and color spots. It is also worth mentioning that in terms of night shooting, Huawei nova's focusing speed and success rate are not bad.

"Huawei nova hardware configuration

Huawei nova chose Qualcomm Snapdragon 625 processor, which is a mid-range chip promoted by Qualcomm in the second half of this year. It has sufficient performance and excellent power control. Built-in 3020mAh battery further ensures the endurance of the mobile phone.

Qualcomm Snapdragon 625 processor belongs to Snapdragon 600 series, which consists of eight parallel Cortex-A53 cores and is manufactured by advanced 14nm FinFET technology. Cortex-A53 architecture is characterized by high energy efficiency and small area, so it is often called "energy-saving small core". This time, Qualcomm chose the technology of 14nm, which made the processor more power-saving and less calorific value, and made the main frequency of A53 core stably maintained at a higher 2.0GHz, and the frequency would not be reduced due to overheating, thus ensuring sufficient performance.

Besides working hard on processor design and technology, Qualcomm has more professional technologies to further reduce power consumption. For example, adding UBWC (Universal Bandwidth Compression Technology) to GPU is intended to achieve more realistic scene and object rendering with lower power consumption. In principle, bandwidth compression technology can use less bandwidth when transmitting data of the same size, so the calculation amount is higher and the details of the picture are more delicate. In practical application, it can reduce unnecessary power consumption when GPU is running, and achieve the purpose of saving electricity.

In terms of connection, Snapdragon 625 processor is equipped with Snapdragon X9 LTE modem, which supports Cat.7 LTE network and 802. 1 1 ac and MU-MIMO (which can be simply understood as congestion-free Wi-Fi) Wi-Fi technology, bringing excellent wireless connection experience.

In addition, Huawei's communication technology accumulation is also reflected here. Nova uses a gold-plated feed point between the motherboard and the metal back cover as an antenna, which makes the antenna more stable. In the case of high temperature and high humidity, such as humidifier, the signal can still be stabilized at a high level. At the same time, nova supports intelligent dual antenna switching technology. If the antenna signal is accidentally disturbed while holding, the chip will automatically switch the signal to another antenna. Through the test, in the same weak signal environment, the connection rate is increased by 40%, and the signal strength is increased by 1 times.

Summary:

Nowadays, mobile phones have already become fast-moving consumer goods. In the replacement market of secondary consumption upgrading, the reason driving people to upgrade their mobile phones is no longer simply focusing on performance improvement or just price reduction. Despite the fierce competition in the domestic mobile phone market, Huawei still won the sales crown in the first half of 20 16, which is closely related to Huawei's accurate positioning on the product line this year. The information conveyed by the popular idols such as Lei and Guan Xiaotong in product promotion will undoubtedly have a subtle influence on their target audience.

Back to the nova product itself, the bold contrast design on the back makes nova look so "geeky" in terms of face value, while the thin body and narrow bezel plus the 5-inch small screen on the front are a clear stream in the current big-screen mobile phone. And the whole interface of the EMUI system has turned to a lighter and brighter style, which is more unified with the appearance. While ensuring sufficient performance and battery life, nova pursues more differentiated creation in photography and audio. The addition of real-time beauty and surround sound caters to the needs of young people and complements the existing Huawei product line.