Marketing Plan of Dragon Boat Festival in Physical Store

Marketing Planning of Dragon Boat Festival in Physical Store (7 Selected Articles)

In order to ensure high-quality and high-level activities, we need to start the work of making an activity plan in advance, which has the characteristics of clear content and clear steps. How should the activity plan be made? The following is the marketing plan (7 selected articles) of the physical store Dragon Boat Festival that I organized for you. Welcome to read the collection.

Dragon Boat Festival Marketing Plan of Physical Store 1 1. Purpose of the event:

1. To celebrate the Dragon Boat Festival, low-price concessions, emotional narration, interactive activities and other activities are used to create a festive atmosphere and improve the reputation of shopping malls;

2. Expand customers' participation in activities, entertain and educate, further promote entertainment marketing, let customers fully participate in activities, cause emotional buzz, and narrow the distance between shopping malls and customers;

3, through various activities, attract popularity, promote sales, increase the efficiency of shopping malls, and enhance staff morale.

Second, the activity time:

June 9-13

Third, the theme of the event:

The "Zongzi" of the Dragon Boat Festival during the Fifth Five-Year Plan period is of great significance.

Fourth, the way of activity:

True feelings: True feelings get together in the festive season (June 10- 1 1)

Each of the first 100 customers who opened the store during the activity will be given a Dragon Boat Festival gift. Gifts are zongzi and exquisite gifts, and the quantity is limited while stocks last.

Revealing the true feelings II: Love your father deeply (June 9-19)

1. In order to celebrate June 19, a Father's Day essay contest was held. Manuscripts need sincere feelings to express their deep love for their fathers. Genre and number of words are not limited. Manuscripts should be mailed (or emailed) to the following address;

Truth 3: Family Land Dragon Boat Race (June 1 1)

1. In order to highlight the characteristics of the traditional Dragon Boat Festival, harmonize family relations and promote family harmony, a "Family Land Dragon Boat Race" was held at 8 pm on June 1 1.

2. Activity mode: Tie two people together (the relationship between two people is family relationship), and the team that reaches the finish line first wins! Each round consists of 4 groups of family competitions, ***2 rounds, each round 1 rice cooker.

3. Registration time: 7: 00 pm on June 8 ~ 1 1. Registration address: main service desk on the first floor of the shopping mall. Tel: xxxxxx.

1. All contestants must express their talents in dialect, and the performance items can be singing, cross talk, sketches, etc. The lyrics and lines can also be changed, but the whole song must be expressed in dialect to show the characteristics of your hometown. Registration time: June 8-12.

Truth 5: Dragon Boat Festival five-day entertainment show (June 1 1- 15)

From June 1 day, June1day to June 15, the square held a large-scale cultural evening for five consecutive days to celebrate the Dragon Boat Festival.

Physical store Dragon Boat Festival marketing plan 21. Time:

May 26th to June 10

Second, the location:

Jinjiang Hotel

Three. Goals and objectives of the activity:

1, let customers know about Jinjiang Hotel, and dispel customers' concerns about consumption grade.

2. Enrich the celebration atmosphere of traditional festivals and stimulate family consumption;

3. Develop existing site resources and mobilize business potential in a short time;

4. Consolidate the sales force of the hotel, mobilize the enthusiasm of all staff and bind up the operation.

Fourth, public goals:

Suitable for family, relatives and friends during the Dragon Boat Festival.

Verb (abbreviation for verb) positioning:

"Happy Dragon Boat Festival, Happy Family, Happy Family" is unique in advertising, which creates a warm and warm atmosphere for the festival when the consumption level of Qiyang Hotel is increasing to a higher level.

Sixth, combined with promotional activities

1. Housekeeping department adopts the business strategy of "sending food and beverage coupons", and opens 1 room in cash to send food and beverage coupons to 20 yuan.

2. In the name of "Happy Dragon Boat Festival, Happy Reunion and Happy Family", the Food and Beverage Department carried out the following publicity activities.

1), the price of food in the food city 10 yuan, buy one get one free in Yanjing pure beer.

2) 20% discount on food in VIP room. If you spend money in 300 yuan, you will get a coupon to 20 yuan and a ktv show in the afternoon (excluding seafood, abalone, soup, tobacco and alcohol).

3) Take the Dragon Boat Festival culture as the content, launch various exquisite and affordable Dragon Boat Festival group banquets suitable for family gatherings, and book a group banquet to send to ktv in the afternoon. And launched several Dragon Boat Festival specialties.

Physical store Dragon Boat Festival marketing activity plan 3 I. Activity objectives

Peixian Rural Commercial Bank online banking, mobile banking (client), WeChat banking and Ding Yuan card users.

Second, the activity time

20xx June 5 -20xx June 18.

Third, the theme of the event

Shannon Zongqing is grateful for his father's love.

Four. Activity content

1, gift: Ding Yuan card users are polite.

During the activity, new and old customers of Yuanding Card in our store spent more than 2 cards or spent more than 288 yuan in Xuzhou He Jiong Department Store and Pei County Yanshan Hualian Supermarket, and presented towel gift boxes. Places are limited on a first-come-first-served basis (before 100 places are limited). Each customer can only buy one series.

2. Double courtesy: New users of mobile banking and online banking are very polite when dealing.

During the activity, customers who successfully transfer payment through online banking and mobile banking (client) of Peixian Rural Commercial Bank for the first time will receive a beautiful gift. Gift rules are set as follows:

(1) One zongzi gift box, limited before the Dragon Boat Festival 100 people.

(2) Prepaid card before 30 yuan Mobile 100 (it is not allowed to participate in the activities of Zongzi Gift Box at the same time).

Each customer is limited to one of the above prizes.

3. Triple Gift: Provincial WeChat Bank pays attention to courtesy.

During the activity, (1) all customers who pay attention to the WeChat bank of Jiangsu Rural Commercial Bank and successfully bind the Dingyuan card and withdraw money without a card will receive 10 yuan mobile phone bill. Limited places, first come, first served (limited to the top 500). Each customer can only buy one series.

(2) Any customer who pays attention to the WeChat Bank of Jiangsu Peixian Rural Commercial Bank and successfully binds Dingyuan Card will get a lucky draw. The award is set to:

First prize:10,60g silver bar.

Second prize: 200, 30 yuan Mobile prepaid card.

Third prize: 1000 people, 10 yuan mobile phone bill.

4. Four gifts: Dingyuan card, mobile banking (client) and online banking are polite.

Any bank card, mobile banking (client) or online banking customer who has not made a transaction in 20xx1-May, during the activity period, as long as the transaction amount exceeds 100 yuan, they will receive a 20 yuan mobile phone bill. (Only the top 500 customers can get it once. )

Dragon Boat Festival Marketing Plan of Physical Store 4 I. Activity Background

The Dragon Boat Festival is celebrated on the fifth day of the fifth lunar month every year, which is a rich content of traditional folk culture in China. This year is June 20th (Saturday). The origin of the Dragon Boat Festival was originally to commemorate the patriotic poet Qu Yuan, but in modern life, it is more important to symbolize eating zongzi, drinking yellow wine and inserting cattail cotyledons. To satisfy people's psychology of "exorcising evil spirits, disinfecting and avoiding epidemics" and to celebrate the festive atmosphere. Therefore, according to the characteristics of this festival, in order to improve the profit and popularity of supermarkets, this promotion plan is specially formulated.

Second, the activity time

Xx years, xx months, xx days ~xx months, xx days

III. Contents of activities

The promotion process is divided into three stages: before, during and after the festival:

1. Pre-holiday stage:

First of all, make a good budget

Make a good promotion budget in advance, use operational research and statistics, and combine the experience of enterprises to reasonably calculate the optimal results of investment and return of this promotion.

Second, do a good job in publicity.

Publicity began one week before the holiday, including POP advertising, media publicity, color page publicity, etc.

1, two "Zongzi Hanging Flags" stores hang publicity;

2. Promotion of our DM newsletter (see annex for distribution quantity); There are 40,000 DM newsletters in the first and second phases, and 40,000 single newsletters in the third phase, with an average of 1800 per store (such as Zumiao Liyuan,

The number of lotus shops near Yichu can be reduced appropriately from the cost point of view)

3. Off-site posters and on-site radio publicity.

Third, choose and arrange promotion sites.

The store attaches great importance to this product and has a strong willingness to cooperate. It is willing to cooperate with the factory in promotion, stocking, display, profit-making, publicity and pricing. (especially supermarkets famous for their price-smashing); A place with a large flow of people, a good image and a good geographical location. The layout of the store can follow the magnetic dot effect, which requires: highlighting the theme, setting off the atmosphere, attracting attention, being innovative and creative, etc.

Fourth, the promotion of goods storage

Find a good inventory point that is easy to promote, which is convenient for delivery and replenishment. We should also pay attention to the safety and quality of goods promoted for several days.

Five, establish a variety of promotion programs, so as to avoid sudden problems affecting the promotion progress.

2. In the medium term:

I promotional activities (article 3)

On-site zongzi promotion

Activity time: xx years, x months, xx days to xx days.

Activity mode: stacked display in the store, bundled sales, enough to buy gifts, free goods as a guide, and now sold.

1) Anyone who arrives in 50 yuan for shopping in this supermarket these days can get a pack of special zongzi (the prize can be sponsored by the manufacturer), and so on, buy more and get more.

2) Combined with the characteristics of the Dragon Boat Festival, other related cakes and other foods are sold at special prices to stimulate consumers' desire to buy. There are about 100 items, including 50 food items, 25 non-food items and 25 fresh items.

3) Using some marketing techniques, such as snapping up some commodities in a limited time, zongzi and preserved egg gift boxes can be "on sale" three days before the Dragon Boat Festival.

Smell the delicious zongzi.

Activity time: June19-June 2 1.

Activity content: Customers who shop all over 55 yuan in this supermarket during the promotion period from June 19 to June 2 1 0 can participate in the activity of "Smelling Zongzi" with their computer receipts.

Activity mode: Customers who spend all their money in 55 yuan in the supermarket can sign up for the competition at the front desk of the supermarket with the receipt. The staff will issue goggles to each contestant, and the competition will be divided into groups of 5 people. At the beginning of the competition, the contestants will be blindfolded, distinguish the stuffing according to the fragrance of zongzi, and smell the most winners within the specified time. The first three contestants will receive gifts.

First prize: a Dragon Boat Festival gift package (value 100 yuan)

Second place: a box of Gaoyou duck eggs (worth 50 yuan)

Third place: a vacuum-packed roast duck (worth 20 yuan)

Send a affectionate gift.

Activity time: June 20xx19 ~ June 2 1.

Activity content: Anyone who has shopped all over 55 yuan in this supermarket during the activity period 17: 30 to 2 1: 30 can participate in the activity.

Activity rules: customers can participate in this lucky draw with small tickets. In the prize box prepared in advance, there are table tennis balls representing different gifts, and different numbers are printed on the balls, which can be exchanged for different gifts.

Give 200 copies/day from the ball 15 value 1 yuan.

The 25th ball is worth 100 yuan/day, which will be delivered from 2 yuan.

Ball 35 is a gift worth 5 yuan 20 times a day.

The value of the 45th ball is 10 yuan, and a gift is 40 pieces/day.

The 55th ball is worth 40 cents/day as a gift from 20 yuan.

Second, the activity support

1. The purchasing department contacted and discussed 5000 zongzi as gifts for customers.

2. The purchasing department contacted to discuss 1000 kg of zongzi materials and held a zongzi smell contest;

3. Post-holiday stage

1. Summarize the promotion activities of this promotion (combined with fixed procedures for analysis).

Second, customer satisfaction tracking survey.

Physical store Dragon Boat Festival marketing plan 5 I. Purpose of the event &; think

Purpose of the activity: Take the Dragon Boat Festival as an opportunity to hold theme activities to increase the joyful atmosphere of the project, improve the satisfaction of the owners and customers with the project, and strengthen the communication between the owners, customers and the company. In addition, it can also accumulate potential customers for the sales of this project.

Activity idea: DIY activities such as zongzi eggs, moxa sticks and sachets are used to reflect the custom of Dragon Boat Festival, and the prize-winning activities of garden points are used to increase the festival fun, so that guests can intuitively feel the life and cultural atmosphere endowed by the products and projects of this project.

Two. Overview of activities

1. Activity time: June 23rd, xx, 14: 30— 17: 00.

2. Location: xxxxx

3, the theme of the event: Zongqing Dragon Boat Festival DIY, love to play politely waiting for you!

4. Invited personnel: project owners, potential customers, visiting customers and related customers of the company.

5. Estimated number of visitors: 150-200.

6. Main contents of activities: on-site eggs, DIY jiaozi, and happy farm work; Reward activities for redeeming garden points (such as playing marbles, competing with the king of guards, and passing the customs with wisdom).

7. Organizer: Ivy League Sales Department

Third, the activity site layout

1. Fountain outside the house sales department in the park: a sign-in desk is set at the door for guests to sign in. Each guest will get a wormwood and an activity manual. For guests with children, sachets will also be given. Guests will stick wormwood next to the check-in desk. On the right side of the entrance of the sales department, there are exhibition stands for people's activities and distribution maps of activities, fruits and cold drinks.

2. The lawn of the sales department of the park: DIY zongzi in the game activity area and venue, and the property management provides some tables and chairs for display. The staff took pictures of the customers.

3. Inside the sales department: DIY area and integral exchange area of zongzi on site.

4. Lawn on the hillside in the park: This site is mainly used for great wisdom activities, and some quiz questions such as small tasks and customs related to the Dragon Boat Festival are pasted on the rope.

5. Happy farm: place labor tools, buckets, plastic spoons, etc.

Four. Event invitation method:

1, invitation time

1) invitation date: June 14 to June 22nd is the invitation date for the event.

2) Registration time: The deadline for registration is June 22nd 17: 00.

2. Invitation method

1) Owner who has delivered the house: The housekeeper invites the owner who has already moved in, calls the owner who delivered the house, and invites the owner and his family to participate in this activity.

2) Key customers: the property consultant calls key customers and invites customers and their families to participate;

3) SMS invitation: Select a SMS company to send invitations for Dragon Boat Festival activities to customers who meet the purchase conditions of this project.

4) Online invitation: the project website and the club website publish the information of this event.

Marketing Plan of Dragon Boat Festival in Shopping Mall 6 I. Promotion Contents

1, buy zongzi and get salted eggs, and get a shopping coupon.

If you buy jiaozi or salted eggs from 30 yuan, you will be given salted eggs worth 3 yuan and a 20% discount coupon on the same day.

Buy jiaozi or salted eggs worth more than 100 yuan, and send salted eggs worth 10 yuan and discount coupons for 30% off goods on the same day.

When customers use discount coupons to deliver goods, they ask customers whether the purchase of the goods is related to the Dragon Boat Festival, whether they choose to buy the goods for the Dragon Boat Festival, and why, and tell customers that their answers will be broadcast anonymously in the supermarket broadcast (the discount coupons have indicated the activity mode). If it really has something to do with the Dragon Boat Festival, write down the reason on the discount coupon.

2. The supermarket broadcast "How did you spend the Dragon Boat Festival?"

The program introduced the origin of the Dragon Boat Festival in the supermarket broadcast. Play interesting answers collected from customers and broadcast anonymously. And broadcast similar answers collected from supermarket employees about shopping in this supermarket to celebrate the Dragon Boat Festival.

So on the one hand, tell customers how the Dragon Boat Festival is spent, and on the other hand, remind customers what we can buy during the Dragon Boat Festival.

Second, integration and promotion.

1, media

In the same kind of traffic media such as Music Traffic Radio Channel, the advertisements will be broadcasted every day for 30 days before the Dragon Boat Festival, 10 times, 15 seconds/time.

2. Station broadcasting

From opening to closing, "How did you spend the Dragon Boat Festival?" The program introduces the origin of the Dragon Boat Festival, introduces the brief situation of the promotion activities, and broadcasts interesting answers collected from customers anonymously. And broadcast similar answers collected from supermarket employees about shopping in this supermarket to celebrate the Dragon Boat Festival. The program time is 5~ 10 minutes each time, and music is played at intervals of 5 minutes each time.

3. Shop layout

1) Off-site:

First, at the entrance of the supermarket and the entrance of the storage room, use Wantong Edition to promote the Dragon Boat Festival.

B, paste the packaging on the wall and paste the colorful pages of the Dragon Boat Festival.

2) On-site:

A, hanging zongzi, propaganda sling provided by salted egg company, homemade sling, etc. The whole store.

B. In the Zongzi area, that is, the discount coupon distribution area, curtains, Wantong version, self-stickers, etc. It is used to focus on the production activities and promotion of Zongzi and salted egg companies.

4. Other support

Pharmacy discount on the first floor of the store 15%.

Groups can enjoy free delivery if they buy more than 3,000 yuan or 20 boxes of zongzi or salted eggs.

Third, the promotion costs.

1. Media advertising fee: 6000 yuan.

2. Small gift of salted egg: 60,000 yuan.

3. On-site and off-site layout fee: 5,000 yuan.

4. Making discount coupons: 0. 1.0000 yuan.

* * *: 72,000 yuan.

Fourth, the specific operation.

1, the 15-second advertisement of the media broadcast channel is produced by a reliable advertising company entrusted by the company, and the advertising content at different stages is specified in the advertising contract; It is planned to be completed three days before the start of the promotion.

2. The broadcast draft of the live broadcast is provided by the marketing department and updated in real time.

3. The marketing department and the planning department are responsible for the specific design of on-site and off-site layout. If the company can make it, the artist will be responsible. If it can't be made, the American trade union will contact other units to make it, and the final typesetting will be done by the artist. The administration department is responsible for coordinating the procurement work; The scheduled venue layout will be completed one day before the start of the promotion.

The purchasing department is responsible for introducing zongzi and salted egg manufacturers. Zongzi manufacturers charge promotion fees above 500 yuan, and salted egg manufacturers charge promotion fees above 300 yuan. At the same time, it is responsible for formulating the price and market research plan of zongzi and salted eggs, and completing the relevant plan half a month before the start of the promotion activities.

Dragon Boat Festival Marketing Plan of Physical Store 7 I. Activity Analysis

The fifth day of the fifth lunar month is a traditional festival in China-Dragon Boat Festival. In order to celebrate the Dragon Boat Festival, to commemorate Qu Yuan and to preserve folk traditions, many publicity activities are specially held to celebrate the Dragon Boat Festival, so as to achieve the purpose of "entertaining through education". And give back to customers, hoping to improve the popularity of shopping malls, attract people, provide customers with a warm shopping place, increase the turnover of activity days, and let customers feel an unforgettable Dragon Boat Festival.

Second, the activity time:

Xx year x month xx day

Third, the recommended activity title:

Smell Ai's "pearl" thousands of miles away.

Four. Activity content

(A) "jiaozi, Love" Competition

On the day of the event, a jiaozi Production Competition was also held, which narrowed the distance between our store and consumers, and also enabled the contestants to enhance the feelings among family members through this event. After the activity, Zongzi will be distributed to social welfare centers such as nursing homes and nurseries.

Target audience: on-site customers or community residents.

Activity mode:

1.5 minutes to see which player's zongzi is wrapped quickly and well.

2. The top three and the most photogenic "Zongzi Award" are judged by customers themselves.

3. The winners will issue corresponding "gifts".

Everyone who takes part in the competition will get a souvenir.

5. After the competition, send the finished zongzi to social welfare centers such as nursing homes and nurseries.

Note: This activity needs to control the time and the number of participants (the specific details will be determined after the scheme is determined).

(2) Dragon Boat Festival Xiangzi Fishing Competition

Activity time:

Location:

Activity content: Dragon Boat Festival is here. Do you want to get holiday gifts when shopping? Then come and join our competition!

Anyone who has shopped all over 200 yuan on that day can take part in the Xiangzong Fishing Competition, with 200 yuan fishing once (limited to 1 minute), 400 yuan fishing twice, and so on. According to the "delicious jiaozi" caught, get the corresponding gift. The number of gifts is limited, first come, first served, until the fishing is over.

Props: several bamboo poles, ropes, zongzi, etc! The gift is the "Zongzi" you caught.

(3) "Stand up, Stand up" Egg-laying Competition

Activity content: anyone who spends more than _ _ _ yuan on shopping on the day of the activity can participate. Each participant will hold an egg and let it stand naturally without any external force within the specified time. The winner will get a gift, and the unsuccessful one will get a souvenir.

Activity time: 5 minutes, each person is limited to play once.

Location:

Target audience: Anyone who is interested can sign up for the event.

Expected effect: through this "new" gameplay, everyone will be happy to shop.

Verb (abbreviation of verb) activity promotion plan

1. publicity vehicle: rent 3 publicity vehicles to carry out activities and publicity in the main crowd gathering places in the city. (1 car parked in the shopping center, 2 cars arranged by themselves)

2. Members' mobile phone messages, reminders sent from the mall every 5 minutes through the public address system, X-display stands at the door, horizontal vises, etc.

Six, the coordination of various departments

1. The planning department is responsible for the planning and publicity of the event.

2. Business departments should do a good job in explaining activities and linking brand discounts.

3. The main service desk should do a good job of event broadcasting and customer explanation.