What are the characteristics and advantages of WeChat marketing?

1. The cost is lower than other channels.

The cost is very high, whether it's sending text messages in newspapers or by other means, but the cost of WeChat promotion is very low, especially after customers pay attention to us, every push and group sending is carried out through computers, and there is a network, and this cost is zero.

2. Precise positioning

Wechat WeChat official account can achieve accurate message push through user grouping and geographical control in the background.

3. Diversification of marketing methods

The advertisements we send through short messages, newspapers and the media are very simple, but through the WeChat channel, we can not only send text, but also send pictures, voices and videos. More advanced, we can send pictures and words. All kinds of videos, pictures and texts can be placed on the home page of pictures and texts. Therefore, with diversified marketing methods, we can push different content to meet the audience according to their preferences and priorities.

4. High marketing arrival rate

Needless to say, the service number is 100%. The subscription number is also 100%, but it affects the opening rate to some extent. At present, the opening rate of WeChat subscription number is basically around 18%. What should I do if I make a subscription number and push it out without anyone looking? It is still necessary to spread this information to individuals, friends or groups through the forwarding and sharing of those core fans, so that they can help me share and spread. Therefore, WeChat marketing is actually a tool that integrates WeChat WeChat official account, WeChat personal account and WeChat group.