How do you view the impact of marketing accounts on public viewing?

Marketing account, I guess everyone will have one or two in their mobile phone. Although it seems that you follow it and it does not hinder your normal life, but have you ever thought that following it is actually your Are your thoughts being led by it?

Today we will talk about marketing accounts. At present, everyone has roughly two views on marketing: 1. Its existence must have its own value, and as long as it exists In terms of value, it may not be a good thing. 2. Some marketing accounts are on the verge of losing control, and the ideological poison they have brought to everyone is indescribable.

Here we will elaborate on these two viewpoints respectively. First, let’s talk about the value of marketing accounts. Some people in the industry said that the existence of a marketing account at least means that a product has the possibility of commercialization. Since there is the possibility of commercialization, profit is the unified purpose of everyone, and for this purpose, managers naturally find ways to cater to the public and let the public pay for their labor.

Of course, the public is not a fool. They can still distinguish between good and bad products. So there is competition among marketing accounts. Who can really capture the public psychology and win the "world" will probably not be difficult. So is this a good phenomenon for the public? I personally think it is. In the early years, there were always complaints that Chinese people don’t like reading. If these marketing accounts want to continue for a long time without content, I believe they will collapse soon. , and to have content, it’s not just any content that the public will pay for. People naturally want to get something from it when they see it, whether it’s useful information, information, or fun. In short, it’s like reading a book. There is always something that attracts me.

So this supply and demand relationship is established. You want to get something, but I have it, and I am studying it with concentration, trying to present the most perfect things in front of you, and most of them are free, then Do you tolerate the occasional advertisements I accept? And if you can tolerate the advertisements I recommend and sometimes they are to your liking, like them very much, and follow them, then the advertiser’s purpose of finding me will be achieved. . This supply and demand relationship is unbreakable, and there is no question as to whether marketing accounts have value.

Let’s talk about why some marketing public accounts are on the verge of losing control. As there are more and more marketing accounts now, competition is naturally getting bigger and bigger. How to stand out among these hundreds of thousands or even millions of marketing accounts is a problem. The problem is a bit tricky, so some marketing account managers take a different approach. Therefore, plagiarism, fabrication, fabrication, grafting, deliberately pandering, inciting bad emotions, even spreading rumors to create social conflicts, provoking class antagonism, etc., have gradually become synonymous with some marketing accounts. Therefore, it is inevitable for everyone to have a general understanding of marketing accounts. Opinions have changed.

And as mentioned at the beginning of the article, if you pay attention to this marketing account at the beginning, you will be subtly affected by it in the end. In the end, if some of its values ????are wrong, then what about you? Should you continue to follow or just abandon your account? I believe that if such an incident really happens, everyone will make different choices, and this inconsistency is the "brainwashing" that the world is worried about.

The "brainwashing" here includes everyone unintentionally distorting or deliberately covering up the facts, or more simply, everyone just follows what they say. The current media information dissemination speed is staggering. Therefore, if you encounter a marketing account that has no sense of responsibility and conscience, the direction of public opinion will be terrible. Regarding this, I personally believe that it is necessary to strictly supervise them and punish them accordingly when necessary.

But as mentioned before, we should not follow what others say, and marketing accounts are not a heinous thing. As long as they are properly supervised, I believe that those marketing accounts that are on the verge of losing control or will be close to losing control will not follow the rules.

I don’t know what everyone’s opinions are on marketing accounts. Anyway, I personally think that it is like the Internet, a double-edged sword. And with the development of marketing accounts, it is becoming more and more like a profit-making project. It is a business, and it is a serious business.