Thanksgiving customer activity planning scheme

Thanksgiving customer activity planning scheme

In order to ensure the smooth progress of activities, it is often necessary to prepare an activity plan in advance, which can clearly define a general direction for an activity. How should we write an activity plan? The following is the grateful customer activity planning scheme I have compiled for you, which is for reference only and I hope it will help you.

Thanksgiving customer activity planning scheme 1 1. Basic information

1. Case name: customer appreciation meeting of xxx company;

2. Participants: enterprise employees, agents and distributors, news media reporters;

3. Number of participants: 1000.

4. Activity background:

Second, thanks to conference planning.

1. Theme planning

Theme analysis: Appreciation Meeting is a happy gathering between teams or partners to celebrate all the efforts and cooperation achievements in the past year, and it is also the best occasion to express each other's New Year wishes and wishes for future development. The strong strength of xx Company provides a strong backing for channel construction, product development and marketing. The design of the theme needs to reflect cooperation and pleasure.

Theme design: Through the above analysis of theme design, we give the theme of "building a harmonious and win-win world".

2. Visual design

(1) Form: There are many forms of subjective vision. The visual design of the general appreciation meeting will start from two main aspects: festival angle and business angle. There are many choices in performance, which can be natural or enthusiastic, but also simple and balanced with the atmosphere.

(2) Elements: The design of the main vision needs to follow the needs of the atmosphere of the appreciation meeting, reflect cooperation, and also need to consider the social environment. Therefore, after discussion, we decided to "take China ink stick as the main color" and "take the Olympic elements that have attracted much attention out of sight", so as to combine the theme, main color and main elements to the maximum extent.

3. Process flow design

(1) Structure: For the design of thank-you meeting process, its structure usually consists of opening, speech, dining, performance, interaction, lottery and ending. The most important thing is not whether we understand this process or structure, but how to reasonably match these basic institutions, how much weight their use occupies, and what contribution they can make to the whole event.

(2) Creativity: As the organizer of this kind of activities, we need to conceive through different aspects such as process design, content filling, link design and highlighting creativity every year. Let every activity be full of enthusiasm and harmony, and at the same time bring surprises to all guests and make the activity look different.

(3) content

Framework of activities: opening ceremony, leaders' speeches, guest dinners, halftime performances, interactive sessions, entertainment performances and prizes.

Interactive meeting:

Form: In order to further form more interaction between the guests, enhance mutual understanding and promote communication, the "Happy Transfer" link is specially designed, centering on Fuwa, to form the transfer between the guests. Finally, Fuwa, which is of great interest to everyone, is used as prizes and gifts to promote interactive games among guests.

Thanksgiving customer activity planning scheme 21. Activity purpose

Generally speaking, the year-end appreciation meeting of hair salons has the following purposes:

1, the end of the year is the peak season for all industries, and customer loyalty is strengthened in the form of giving back to old customers (click on the customer invitation letter to enter the year-end appreciation meeting of the hair salon).

2. Make the hairdresser famous locally.

3. Drive sales and improve the performance of hair salons.

4. Through the communication of terminal meeting, guide and educate customers' consumption concept and healthy hairdressing.

5. Keep old customers and develop new customers with various promotional activities.

6. Strengthen the hairdresser's sales awareness and improve sales ability by supervising the influence of teachers.

7, the promotion of new products and new projects, give customers a sense of freshness.

8. Cultivate the feelings between customers and hair salons in a pleasant atmosphere, and make customers and employees become friends.

Two. Activity form: party+entertainment+appreciation+preferential policies.

In the form of activities, the whole meeting can be connected in series through various entertainment programs, with discounts, promotions, new products, projects and other sales contents. Can be integrated into the game to increase interest and easily achieve sales purposes.

Third, the theme of the event: X professional women's hairdressing salon X year and X anniversary gratitude appreciation meeting

In the determination of the theme of the event, it can be combined with welcoming the X New Year to leave a deeper impression on customers.

Fourth, the holding time:

Time: x year x month x day

Location:

Verb (abbreviation of verb) propaganda mode:

1, the store hangs banners to attract customers;

2. Make flyers and invitations.

Sixth, activity creativity

The creativity of the terminal appreciation meeting is mainly reflected in the following aspects:

1, the copy of the invitation letter should be cleverly designed, creatively sold, interlocking, and ambush for on-site promotion.

2, different opening programs, intellectuality, taste and employee display even promote a single-phase combination, rather than meaningless dance.

3. You can use all kinds of original sketches and product sitcoms instead of courses, carefully create beautiful themes and product selling points, and hairdressers will increase their expressiveness and affinity.

4. Design brand-new background music to set off the scene atmosphere.

5. Always remember: Intention is more important than innovation.

Seven. Detailed rules for preparation:

List all the details that need to be prepared in the early stage, such as the determination of the venue, the arrangement of the program and the preparation of prizes.

Eight. Pre-meeting training:

Before the terminal thank-you meeting, all the staff of the hairdressing salon should be organized to carry out detailed training on the scheme, so as to ensure the guarantor to do his duty and promote the success of the thank-you meeting.

Nine. Pre-meeting sales policy

X. On-site preferential policies for terminal meetings

XI。 Post-conference promotion policy

Thanksgiving customer activity planning scheme 3 I. Activity time:

20xx 8 p.m.

Second, the scope and place of activities:

Nanning yuexing home furnishing

Third, the theme of the event:

The First National New Product Festival-VIP Customer Appreciation Meeting

Four. Activities:

Activity 1: ultra-low special limited explosion

Solid wood big bed: furniture 2339988 yuan, limited 10. You can buy 65,438+0 pieces when the discount price of regular price products reaches 65,438+00,000 yuan. (except special price)

Activity 3: The audience was crazy for 3 hours.

Buy in a limited time, 15% off the audience.

Activity 4: enter the store for a big lottery and place an order to smash golden eggs.

kind

Name of prize

amount

comment

Red envelope lottery

1000 yuan cash coupon

20

1. After the discount is over 30,000 yuan, it can be reduced by 1000 yuan, and 500 yuan can be reduced by 10000 yuan, except the special price.

2. If the purchase amount does not meet the standard stipulated in the voucher, you can apply for downshifting.

3. if you can't buy it on the same day, you can apply for an appointment for one week, that is, before April 16.

500 yuan cash coupon

35

Health pot

three

Standard fan

1

rice

30

smashing golden eggs

198 mattress

2

1, and the payment amount determines the number of lucky draws. Pay 5000 can be drawn once, pay 10000 can be drawn twice, and so on, each household can be capped five times.

Standard fan

eight

Health pot

20

rice

20

Note 1: All physical gifts and cash coupons are limited while stocks last.

Note 2: customers can participate in the lucky draw with the electronic invitation code, and each household can only participate once.

Note 3: Only 1 cash coupon can be used for each customer, one address and one order.

Note 4: For customers who have drawn cash coupons and have no purchase demand, if they feel disappointed, they can send an extra set of blue and white porcelain.

Activity 5: Referral and Cash Delivery

1. If the recommended purchase amount is less than 1 ten thousand, give a bag of rice or draw 1 red envelope. If you get a cash coupon, you can use it next time.

2. When the recommended preferential purchase amount reaches 65,438+00,000 yuan, you can give a cash coupon to 500 yuan for next use or give a cash 300 yuan on the spot.

Activity 6: Full License

Verb (abbreviation of verb) activity flow:

leave out

Work arrangement of intransitive verbs:

leave out

Seven. Matters needing attention in invitation

Inviting node

1. First invitation: identify customers who have needs and are interested in participating in the activities, send invitations and invite customers to sign up;

Key words:

Sales: Hello, is this Mr./Ms. X? I'm X, the customer service specialist of Federal Home. You have bought our furniture before, and you are our valued old customer. Do you remember? Mr./Ms. X, thank you very much for your support of Federal Furniture. Now our federal home is improving the service quality of our customers, and you are our very important customer. We'd like to invite you to our VIP customer appreciation meeting this week, when a limited number of 65,438+00 solid wood queen beds will be launched for only 988 yuan.

A.customer: no.

Sales: No, it doesn't matter. If you have another friend who needs to buy furniture, you can bring him with you. If you buy 65,438+0,000 yuan, we will give you a 500 yuan cash coupon at your next purchase. If you don't want cash coupons, you can directly exchange them for 300 yuan cash. If the purchase amount is less than 65,438+0,000 yuan, we will still send you a big gift. Do you have any friends who need to buy? You can provide your name and telephone number. We will register in advance.

Guest: No.

Sales: It doesn't matter. Thank you very much for your support to the Federation. Our activity time is 7 pm this Saturday. You can register by e-invitation first. After registration, you can draw a red envelope for free, winning 100%. There are many household appliances, such as electric fans and health pots. (Add WeChat to send an invitation code for customers to register)

Customer: Yes (and tell your friend's name and phone number)

Sales: Great. Our activity time is 7 pm this Saturday. You can register by e-invitation first. Free red envelopes can be drawn after registration, and 100% wins the prize. There are many household appliances, such as electric fans and health pots. (Add WeChat to send an invitation code for customers to sign up, contact customers and friends to inform and invite customers to sign up)

B. Customer: There is demand

Sales: Understand specific needs, inform activities, invite registration, and ask friends if they need it. (Repeat the above steps)

2. Second invitation: the day before the event, give a warm reminder to customers in need; (Weather conditions, many people invited to come early)

Key words:

Mr./Ms. X, this is the Federal Home Customer Service Xiao X who contacted you last time. Call again to remind you that you can come early if it's convenient, because there are many people tomorrow night and the number of red envelopes is limited, so it's gone. Please contact me when you leave tomorrow. I'll arrange time to receive you.

3. Third invitation: On the morning of the event, confirm the specific time, tell us to prepare fruitcake and book lunch/dinner, and we will prepare it in advance. Reconfirm that you must come today.

Key words:

Mr./Ms. X, this is Mr. X from Federal Housing Company. Here's the thing. Do you think it's x? I wonder if you have been here after dinner? If you come straight from work, we will prepare simple meals and fruit cakes for you in advance. Please be sure to arrive on time!

Sales tools: electronic invitation letter, invitation code (invitation code is required for successful registration of electronic invitation letter), customer information registration sign-in form, gift registration form, special price confidentiality agreement, price increase display of raw materials, price adjustment notice of solid wood furniture products (this tool is not allowed to send friends circle or forward, but can only be displayed to customers).

Invitation code

;