Data of Mianzhu Medium-sized Winery

The famous winery in Mianzhu is Jiannanchun. Dongsheng,

LOGO Sichuan Jiannanchun Group Co., Ltd. is located in Mianzhu, a famous historical and cultural city in Xishu. The company is mainly engaged in liquor business, with total assets of 4.8 billion yuan and more than 7,000 employees. Over the years, Jiannanchun Group has maintained a good momentum of sustained and stable development. Since 1998, the company's overall operating strength, input-output efficiency, profitability, solvency, operational capacity and development capacity are among the best in the industry, and it is known as one of the "three giants in China liquor industry". In April 2007, Jiannanchun Group was acquired by Sichuan Provincial People's Government.

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Sichuan Jiannanchun (Group) Co., Ltd. is a well-known large-scale liquor private joint-stock enterprise in China. Sichuan Jiannanchun Group Co., Ltd. is located in Mianzhu, a famous historical and cultural city in western Sichuan. The company is mainly engaged in liquor business, with total assets of 4.8 billion yuan and more than 7,000 employees. Over the years, Jiannanchun Group has maintained a good momentum of sustained and stable development. Since 1998, the company's overall operating strength, input-output efficiency, profitability, solvency, operational capacity and development capacity are among the best in the industry, and it is known as one of the "three giants in China liquor industry". In April 2007, Jiannanchun Group was commended as "Top Ten Private Enterprises in Sichuan Province" by the Sichuan Provincial People's Government. Edit the company size in this section.

Sichuan Jiannanchun Group Co., Ltd. is a new enterprise with total assets of 4.8 billion yuan. It has more than 7,000 employees and covers an area of over 3 million square meters. The company has wholly-owned subsidiaries and holding companies such as Sichuan Jiannanchun Co., Ltd., Jiannanchun Hotel, Jiannanchun Forest Park, Deyang Qu Winery, Deyang Pharmaceutical Company, Southwest Aluminum Company, Jiannanchun Biological Products Company, Jiannanchun Shengbo Technology Co., Ltd., Jiannanchun Foreign Economic and Trade Company and Wen Jun Winery. , and established a number of liquor companies, high-tech research institutes and other industrial and commercial enterprises by direct operation or investment holding operation, which basically took shape. Edit the brand in this paragraph.

Jiannanchun brand

The company is mainly engaged in liquor business, with an annual output of 60,000 tons of famous liquor. China Jiannanchun, the company's main product, won more than 60 national and international quality gold medals. "Jian Nanchun" was recognized as a well-known trademark in China. Jiannan Laojiao, Jiannan Jiaozi, Jiannan Mansion, Jiannan Tequ, Jiannan Daqu, Jiannan Alcohol, Jiannan Fragrant, Jiannan Imperial Wine, Dongfanghong, Millennium Wine, Mystery Garden, Tibetan Tian Quan and Chu, as well as the famous Sichuan Mianzhu Daqu, Mianzhu Touqu, Mianzhu Erqu, Jinmianzhu, Chunsha Wine and other Jiannanchun series products have also won many national and provincial quality awards. Jian Nanchun and his series of products have won the favor of consumers with their excellent internal quality and good market reputation. The popularity of the products is rising, the market share is expanding, the sales momentum is maintained, and the products are exported to more than 30 countries and regions such as the United States, Germany, Spain, Singapore and Malaysia. 1996 has obtained the right to operate and export, creating favorable conditions for expanding the international market and business fields. Since 1990s, the company has developed steadily, and its overall operating strength, input-output efficiency, profitability, solvency, operational capacity and development capacity are among the best in the same industry. The company obtained ISO9002 international quality management system certification and ISO 1400 1 environmental management system certification, and Jian Nanchun was awarded "200 1 China Top Ten Public Favorable Trademarks", which is the only brand of China Liquor that won this honor. The company gives full play to the famous brand effect, continuously expands the scale of production and operation, expands business fields, and invests in pharmaceutical, transportation, tourism, high-tech development, building materials, real estate and other fields by means of asset management. Edit the development status of this paragraph.

Taking the opportunity of establishing a modern enterprise system, the company actively explores and innovates, constantly deepens enterprise reform, strengthens internal management, takes the market as the guide, adjusts product structure and marketing strategy, and enhances enterprise vitality. Remarkable achievements have been made in all aspects of management. The company won the National May 1st Labor Award, the National Advanced Unit of Spiritual Civilization Construction, the National Advanced Enterprise of Quality and Benefit, the National Three Advanced Units of Popularizing Laws in Five Years, the National Excellent Enterprise of Scientific and Technological Progress in Food Industry and the National Advanced Unit of Food Hygiene Law Enforcement. The company's archives management has reached the first-class level of national enterprise archives target management and won the title of national excellent collective archives work. The company's trade union was rated as the home of national model workers, and the company also won the honorary titles of the best civilized unit in the province, the advanced unit in comprehensive management and the advanced unit in ideological and political work in the province. For thousands of years, Jiannanchun Liquor, with its noble quality, classic royal wine status and unique taste, has drunk countless Chinese children and left many poems and stories. As a famous royal wine in Tang Dynasty, Jiannanchun has been recognized as "China's time-honored brand" by the Ministry of Commerce of China. The production technology of Jiannanchun liquor represents the highest level of liquor brewing technology in China today. Jian Nanchun inherits the traditional craft, constantly improves and innovates, and is deeply loved by Chinese and foreign consumers with its unique wine style. In May, 2005, China Food Industry Association awarded Sichuan Jiannanchun (Group) Co., Ltd. the "certification mark of pure grain solid fermented wine", becoming the first enterprise in China to allow the use of the "pure grain solid fermented wine" mark. The official use and promotion of "Pure Grain Solid Fermentation Liquor Logo" in liquor industry also indicates that China Senior Liquor has its own identity card. In July, 2005, Jiannanchun, a new packaging with "pure grain solid fermented liquor logo" and anti-counterfeiting upgrade, was fully listed and deeply loved by consumers. In 2008, the traditional brewing technology of Jiannanchun wine was selected as a national intangible cultural heritage. The company's perfect quality management system ensures that all products are excellent. More than 30 brands, such as Jiannanchun, Jiannanchun Collection, Jiannanchun vintage wine and its series of brands, such as Dongfanghong, Jinjiannan, Yinjiannan, Jiannanfu and Mianzhu Daqu, have won national, ministerial and provincial quality awards for many times, and their product popularity and reputation have been rising, and their market share has been expanding, and they have always maintained a strong momentum of selling well. In 2007, the company produced and sold 80,000 tons of all kinds of drinks, achieving a sales income of 3.6 billion yuan, an increase of 65,438+05.6% over the previous year. The tax profit was11.60 billion yuan, an increase of 1.3% over the previous year, and the tax paid to the state and land was 970 million yuan, an increase of 23% over the previous year. Sales revenue and profits and taxes rank third in the same industry in China.

Sichuan Dongsheng Liquor Industry (Group) Co., Ltd. (a member of Alibaba Tong) is located in Mianzhu, a famous historical city in Shuhan and the hometown of famous wines and paintings. Founded in 1982, it is a local large-scale private well-known brand enterprise engaged in the production and sales of alcohol, dairy products and beverages. The company has an annual output of more than 5,000 tons of high-quality liquor and Qu liquor, and has three branches and two subsidiaries, with more than 500 employees, including various senior title managers and professional technicians 100.

Since its establishment 20 years ago, the company has always regarded product quality as the life of the enterprise, combined modern high-tech with traditional technology, selected high-quality sorghum, rice, glutinous rice, corn and wheat as raw materials, absorbed natural mineral springs, and carefully brewed more than 30 kinds of wines from five major brands, such as Dongsheng and Shuhanwang, which have rich styles and attributes of Hanshu ancient wine. The national standards (GB/T 1078 1-89, GB/T118591-89 and Q/205269 12) are strictly implemented. Products sell well in 2/kloc-0 provinces, municipalities and autonomous regions.

Enterprise honor

The company was awarded by the Ministry of Agriculture as "first-class enterprise in basic management", "national star enterprise in wine industry" and "Sichuan provincial government focuses on contacting private enterprises"; Deyang municipal government awarded the enterprise of "honoring contracts and keeping promises"; Deyang Municipal Party Committee and Mianzhu Municipal Party Committee and Municipal Government identified the company as "key development enterprise" and "excellent private enterprise". The company has been rated as "advanced enterprise in product quality" by Sichuan Technical Supervision Bureau for three consecutive years. Dongsheng brand Dongsheng grain liquid was awarded the title of "Gold Award Product" by Sichuan Provincial Government on 1999. In the same year, it won the special gold medal in the 8th China Patent New Technology Products Expo and the 1st World Wine Expo, and passed the IS0900 1: 2000 international quality system certification. In 2000, it won the honor of "Sichuan Customer Satisfaction Product" and "Consumer Trustworthy Unit Certificate". In the same year, the company was identified by the Sichuan provincial government as "Top 200 Key Development Enterprises of Non-public Economy in Sichuan Province". In 200 1 year, "Dongsheng" brand was rated as "Famous Brand in Sichuan Province" by Sichuan Administration for Industry and Commerce. At the end of the same year, "Dongsheng" brand series wine was rated as "the fifth provincial famous brand" by Sichuan Provincial People's Government, "Excellent Private Enterprise in Deyang City" in 2008 and "Top Ten Growth Enterprises" by Sichuan Brewing Association. In 2008, it was awarded "AAA Enterprise with Quality and Credit" by Sichuan Bureau of Quality and Technical Supervision. At the end of the same year, it was awarded "Mianzhu Advanced Collective for Earthquake Relief" by Mianzhu Municipal Committee of Sichuan Province and Mianzhu Municipal People's Government.

Through the joint efforts and promotion of enterprise leaders and employees, we have cultivated the organic combination of distinctive corporate culture and rich Han Shu wine culture, making the enterprise a veritable cultural enterprise. The corporate values, education spirit, meticulous spirit, indomitable spirit of struggle, invincible spirit and team consciousness advocated by the company run through the corporate purpose of "Excellence and dedication" throughout the work. The content covered by corporate culture is the precious wealth cherished and proud by the sages of the East.

Goals and pursuits

Chinese wine is closely related to China culture. Wine culture is the most distinctive part of China culture, and wine is the carrier of China culture. China's wine has a long cultural tradition, but also embodies the essence of the culture of the times. Therefore, the goal and pursuit of Dongsheng Liquor Industry is to provide China and the world with high-grade, distinctive and connotative cultural wine condensed from the essence of ancient Shu-Han culture, which embodies the wisdom and success of Shu-Han and modern knowledge economy. Because the goal of Dongsheng Liquor Industry is unique and unique, with China characteristics and world flavor. The goal and pursuit of Dongsheng Liquor Industry is to organically combine the wisdom and successful concept of Shu-Han culture with the wisdom and successful concept of knowledge economy era, carry it forward to the extreme, and cheer for every successful person in the contemporary era. At present, the company has formulated a scientific medium-and long-term strategic plan, and strives to develop the enterprise into a diversified and collectivized modern enterprise with the wine industry as the core and comprehensive exploration in the fields of food industry, biochemical industry and efficient agriculture, with annual sales income exceeding 500 million.

marketing network

The company has an extensive and stable marketing network, established a number of stable terminal direct selling markets with Deyang as the guiding ideology, and extended its product sales reach to 265,438+0 provinces, municipalities and autonomous regions nationwide, with nearly 200 provincial and prefecture-level distributors. Perfect marketing network is a powerful guarantee for the sustained and stable development of Dongsheng wine industry, and it is a huge intangible asset unique to enterprises.