The expression techniques and effects of Ant Financial’s advertisements

Effect: Let most people understand and recognize Ant Financial.

Ant Financial's "Back" In addition to ten years of brand advertising, Alipay has also launched many heart-warming advertisements. Although the popularity is far less than that of "Bill Diary", it has also received a lot of praise.

Ant Technology Group Co., Ltd., formerly known as Ant Financial, is a financial services company in Zhejiang and was officially established in October 2014.

Ant Financial is committed to building an open and universal credit system and financial service platform through technological innovation capabilities to provide safe, convenient and inclusive financial services to consumers and small and micro enterprises around the world. . The company's products include Alipay, MYBank and Ant Financial Cloud.