Jewelry Sales Skills

In the process of jewelry sales, there will always be such and such problems, and sometimes communication ends before entering the sales link. What's wrong? Let's learn the receiving process of Dmallovo:

First, establishing a good impression is the first step-welcoming guests.

? In the interaction between shopping guides and customers, the first impression is very important, and no one has a second chance to shape the first impression. A good first impression is usually made when welcoming guests. Customers must shout "Hello, welcome to XXX jewelry" when they arrive at the door of the store at a distance of 1 m, and other employees must smile and say "Hello" when they see customers. After customers enter the store, they should address their guests in an appropriate tone. Polite, enthusiastic and generous.

Second, open the topic. The second step is to break the ice.

? Accurately judge the customer type: learn to strike up a conversation with customers and quickly open the topic. That is, by carefully observing customers, from praising customers, from weather, from beauty, from praising children. ......

Third, deepen the understanding of the third part-demand analysis

? Understand customer style, product preference and price through direct or indirect information. ......

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Fourthly, attracting customers is the fourth step-value shaping.

Communicate with customers, judge the target products of customers, introduce them in detail, attract customers' attention, and vividly explain the brand, quality and style.

V. Use of Sales Tools Step 5-Customer Witness.

Qualification certificate, customer witness, brand strength, on-site test props, customer praise information, customers wearing pictures at home.

Sixth, the sixth step of stimulating the transaction-sales force.

After the customer is satisfied with the product and talks about the price, style and size, it is necessary to ask the customer to sign the bill, dig deep into the customer's deep-seated requirements and concerns for comparison, and help the customer solve the problem on the spot. Every customer must take the initiative to sign the bill.

Seven, leave customer information step seven-seeing the guests off.

When customers leave the store, they are required to make a good service registration record. The customer's detailed information is registered in the incoming customer register, and the customer information can be left on the grounds of service or gift giving. When the customer leaves the store, the shopping guide should warmly deliver it to the door in person, and make the pre-delivery and return forms so that the customer can feel the attention and enthusiasm for her. After shopping, customers must be reminded of matters needing attention and communication time arrangement.

Eight, let customers remember that you are the eighth step-send a store WeChat.

In sales, every communication with customers should achieve a goal, either to complete a transaction or to establish the next communication opportunity. When we send the customer away, remember to send a short message within 5 minutes after the customer leaves the store, so as to maintain the relationship with the customer and lay the foundation for the next communication.