Event planning book

Inadvertently, the work has come to an end, and we will be greeted with new work goals. Make a good plan to make yourself more competitive. What should be written in the planning book? The following are three activity planning books I collected for reference only, hoping to help you.

Three activity plans 1 1. Activity purpose:

1. Take the Mid-Autumn Festival of National Day as an opportunity, and plan a series of activities to further publicize the overall image of the enterprise and improve its popularity and reputation;

2. Maximize the flow of people, enhance popularity and expand the sales performance of specialty stores through the eight-day Mid-Autumn Festival and National Day holidays;

Second, the theme of the event:

The whole country celebrated 60 years and immediately sent 9 gifts.

Third, the activity time:

September 29th, xx-June 8th, XX, 10

Fourth, the design of promotional activities:

1, a gift: free when you enter the store.

You don't need to shop, you are polite when you enter the store. During the activity, all customers can receive a beautiful gift for free when they register in the store. Promotion description: the number of gifts distributed during the event is limited to the top 30 in-store consumption (it is estimated that there will be 300 in 10). Merchants can choose by themselves. It is suggested that merchants can use moon cakes instead of gifts before the Mid-Autumn Festival.

2. Double Gift: Special National Day Gift

3. Triple Gift: Mid-Autumn Festival Reunion Ceremony (except car)

For China people, moon cakes are an indispensable symbol of Mid-Autumn Festival reunion. Because the Mid-Autumn Festival can be used as a gift after the National Day, which is closer to the season and atmosphere. Merchants can negotiate with some supermarkets and shops to give moon cakes as gifts when buying a car, and then settle the bill after the event. It can also be decided by the merchants themselves. The grade of moon cakes should not be too low. Try to control the grade of moon cakes within the profit range, and send moon cakes according to the low-profit models in the store.

4. Four-fold gift: luxury gift for car purchase (except special car)

Set different gifts according to different price segments, and the higher the selling price, the greater the profit. For customers who buy high-end models, we will send luxury gift packages within the scope of ensuring profits. The gift package can be composed of beach chairs, shopping baskets, inflators, anti-theft locks, helmets, induction cookers (purchased by merchants themselves) and so on.

(1). Luxury gift packages for high-end models (such as Princess Ma Eighth Generation, Ma Lucky, Ma Zhuifeng, Jin Yue, Ma Lucky, etc.)! Gift suggestion: beach chair, shopping basket, pump, anti-theft lock, helmet, induction cooker;

(2) A gift package for mid-to-high-end models (such as Dream Chasing, Jinchi, Princess Horse Generation V, Double Happiness Horse, Fengrui, 300, 700, etc.). )! Gift suggestion: beach chair, shopping basket, pump, anti-theft lock, helmet;

(3) Gift suggestions for mid-range models (such as immediately popular, immediately dreaming, Sunshine Horse Three, Lucky Horse Two, Golden Eagle Horse, etc.). ): shopping blue, pump, anti-theft lock, helmet;

(4) Gift suggestions for low-end models: pump, anti-theft lock and helmet.

5. Five gifts: Mid-Autumn Festival red envelope gift (with vouchers)

6. Six-fold gift: National Day cash gift (except car)

During the activity, consumers who buy regular-priced models can participate in a cash grab with the purchase invoice or receipt. The cash receipt is valid on the same day, and the certificate of the customer who won the prize is marked by the person in charge of winning the prize with the words "the prize has been won, and this certificate is invalid".

Remarks:

It is suggested that this activity merchant can also use it when selling cars. One is that there is not much cash payment, and the other is that it is easy to establish credibility.

7. Seven gifts: depreciation 1000 yuan (except special car)

All electric car users (whether they are electric car users immediately or not) can enjoy the discount of exchanging old cars for new ones in the store with their ID cards and invoices for buying used cars during the activity: both old electric cars and old motorcycles can be discounted to a certain price to offset the cost of car purchase, and the highest discount can be directly exchanged for an electric car (designated model) without any difference. Within the profit range, you can also give them some exquisite small gifts.

Remarks: Consumers provide used cars from regular channels, otherwise they will not enjoy the preferential activities of trade-in.

8. Eight-fold Gift: Lucky Draw Surprise Gift

To celebrate the 60th anniversary of the founding of People's Republic of China (PRC), the company applied to hold a large-scale tourism and cultural activity of "electric vehicles flying over Hukou Waterfall of the Yellow River". 20xx was approved by Yan 'an authorities on July 30th. At the same time, in order to give back to consumers' love and support for Lima electric vehicles for many years, this large-scale car lottery was held especially on the occasion of National Day and Mid-Autumn Festival.

(1) During the activity, all car buyers can participate in a lucky draw;

(2) Details of the lucky draw:

Put the table tennis balls numbered 1 to 6 into an opaque box, and after drawing a number, put the balls with this number into the box and draw again, and draw six balls as a group, that is, complete the lottery at one time; Everyone can only smoke once; Customers are not allowed to look at the box during the lucky draw, otherwise it will be invalid and will not be exchanged;

(3), the lottery * * * set six reward levels, the specific settings are shown in the table below.

Award setting table

Award level, award-winning conditions, award places and bonuses

Grand prize: 6 6 1/ day ***3 places, one free electric car (designated model).

Five second prizes with the same number, five places per day *** 15 places, and 60% of the car purchase price will be refunded.

There are 30 places for the third prize with four identical figures 10 *** every day, and 40% of the car purchase price will be refunded.

The fourth prize is three open beach chairs with the same number.

Fifth prize, two same numbers, open shopping, one blue one.

9. Nine Gifts: Sunshine Service Gift (with after-sales discount service card)

During the "Double Festival" promotion, all new and old users of electric vehicles can come to the store to enjoy free maintenance services such as cleaning and waxing. And you can get an instant after-sales service card worth 50 yuan. During the activity, car buyers can enjoy: within one month of car purchase, the merchant will unconditionally refund 10% of the car purchase price. Merchants need to register the date, amount, model and validity period of car purchase.

It is suggested that businesses can also provide other services as needed. For example, any consumer who buys a car during the activity can replace the headlights for free and the brake line for life, which is not easy to be damaged during riding, so as to accumulate popularity and establish an image.

Verb (abbreviation of verb) Specific pre-publicity plan:

1. Color pages can be distributed 6 to 7 days before the event until the end of the event. First of all, determine the distributors and give them necessary training so that they can correctly understand the various problems of the activities. Including time, place, theme, preferential activities and how to distribute them in promotional gifts. In order to make its publicity coverage wide, the information transmission should be accurate and effective. Conditional can enter the community, and the community distributes publicity materials.

2. Posters: 7-8 days before the event, put up posters next to squares, streets and communities with large traffic. The contents of the poster include time, place, promotional gifts and activities that can attract consumers.

3. The announcement of TV media rolling subtitles should be publicized 6 to 7 days before the event until the end of the event. This kind of publicity is temporary and centralized, and it is necessary to make mobile phone subtitles in local mainstream TV stations and TV stations with high ratings to ensure the widest transmission of information.

Newspapers have a wide readership all over the world. The publicity should start about 7 days in advance, and it needs strong continuity, and it should be released at least three or four times every other day in a week. It can also transmit information well from this aspect, and its credibility is also very high, which is trusted by some consumers.

5. During the event, conditional roadshows are held, and performing arts companies are invited to organize performances in front of the store during the event to attract popularity. You can also organize your own performances.

6. TV advertising: 6 to 7 days before the event to the end of the event, eligible businesses can be selected. It has the advantages of wide audience, great influence and influential communication channels, and the content of the activity is easy to explain.

7. SMS promotion: through mobile companies, take SMS as a platform to promote activities; Send information about National Day and Mid-Autumn Festival activities to old customers, and maintain electric vehicles for old customers free of charge during the activities to tap potential consumers.

8, combined with the local actual situation, you can also take other effective methods to promote. For example, open-air movies can be shown during the event, and waist and drum teams, gongs and drums teams, cartoon mannequins and electric cars can be invited to March, as long as it can set off the festive atmosphere of November and Mid-Autumn Festival and achieve the purpose of publicity.

Suggestions on wharf layout;

1, arches, colorful flags, carpets, hanging flags, balloons, Yi Labao, flower baskets and other traditional ways can be used. The momentum must be great, such as multi-arch, lined up and so on. In order to really create an atmosphere. At the same time, the gifts should be placed with momentum and piled up in a big pile, giving people the feeling that there are many gifts and they are very valuable. Such as waist drum team, open-air movies and so on. One of the purposes is to attract the attention of customers who come to visit and find the location accurately; It is also a supplement to the atmosphere of the scene.

(1) Adjacent blocks: publicity of the layout of adjacent streets and urban trunk roads. Hang flags, banners, etc. They are all designed and produced with the theme of traditional festivals "Mid-Autumn Festival" and National Day, which set off the festive atmosphere.

(2) Outside the store: Red lanterns are hung above the gate. Design and produce Mid-Autumn Festival and National Day theme window advertisements to increase the festive atmosphere;

(3) Flags printed with corporate logo are displayed outside the door, and a large arch is set outside the door. A large theme display board is set in front of the store to release the theme of the event or post posters, and the door is decorated with balloons and bouquets. Posters are provided by the planning department with design templates, and merchants organize to fill in and post them themselves when doing activities.

(4) Be careful about the storage environment. During the activity, the flow of people is relatively large, so we should make corresponding adjustments for this activity. It should be neat and spacious. In particular, the counter must be eye-catching, clean, generous and decent.

(5) In-store:

Set up a clearly marked reception desk at the door. If conditions permit, welcome guests and shopping guides can be set up.

Set up a guidance system and set up signs that clearly mark the corporate logo.

During the eleventh period, there was a large flow of people, and the relevant areas in the store should be set up with rest areas, equipped with service personnel and distributed with gifts and promotional materials. Set up a business publicity desk at the relevant position in the store to display relevant gifts and promotional materials and provide consulting services.

2. Specific details

(1) Put the printed form and pen on the layout of the gift distribution office, and register some personal information of the customer (name, work unit, home address, contact number (please fill it in after the customer receives the gift), which is conducive to a return visit.

(2) A single page of promotional materials and activities for electric vehicles should be prepared immediately.

(3) The staff requires to wear clothes, so as to avoid the inconvenience caused by not being able to find their own people when there is a large flow of people.

(4) It is suggested that the store should be equipped with speaker facilities, but the sound should not be too loud to avoid noise.

Seven. Publicity expense budget

1. TV advertising expenses: RMB.

2. Banner design and production cost: RMB.

3. Printing cost of hanging flags and posters: RMB.

4. Promotion cost of sheet-fed printing: RMB.

5. promotional gifts fee: RMB.

6. Stage rental and construction cost: RMB.

7. Newspaper publicity expenses: RMB.

8. Production cost of immediate after-sales service card: RMB.

9. Cash for shopping: RMB.

10. Voucher printing fee: RMB.

1 1. Other emergency expenses: RMB.

Eight, safety control

In the promotion activities, safety is the first, so we must pay attention to the safety of consumers and storefronts. Some activities are easy to cause disputes among consumers. For example, when giving out red envelopes, some people come early, and some people come late to cut in line. In this case, it is necessary to make arrangements in advance, and someone should maintain order and ensure that activities are carried out in an orderly manner.

Merchants all over the country can choose their own promotional activities according to local market conditions and their own capabilities. The key to effective promotion activities is to grasp the hearts and needs of customers. As long as the essence of the activity can be close to the customer's heart, even the most unpretentious promotion form can impress and attract customers.

Nine. Activity evaluation

The lessons of the past are the lessons of the future. At the end of the activity, the activity should be liquidated and evaluated, and all related matters such as sales volume, profit and expenses should be sorted out. And summarize the effect of this activity, whether the publicity is in place, whether the gift distribution is attractive, whether the shopping guide can complete the task well in the activity, whether the activity is effective and attractive, whether the price is advantageous, and which activities attract consumers' attention, so as to accumulate experience for the next large-scale promotion activities. Find out the shortcomings and problems in the implementation process.

Three activity plans 2. Name of the activity:

Popularize TCM knowledge

Second, the activity slogan:

Rediscover the beauty of TCM, rediscover the beauty of TCM.

Third, the purpose and significance of the activity:

1) popularize the basic theoretical knowledge of traditional Chinese medicine.

2) Spreading the culture of traditional Chinese medicine in China and reviewing the historical legends of traditional Chinese medicine.

3) Understand life, get close to nature and develop good living habits.

4) Improve students' theoretical level of TCM and rediscover the beauty of TCM in China.

Fourth, the form of activities:

It mainly adopts the method of "combining teaching with lectures" and "video learning" as a supplement, and invites some teachers, Chinese medicine practitioners, experts and scholars, hardcore Chinese medicine enthusiasts and other Chinese medicine practitioners with rich theoretical basis. At the same time, some excellent theoretical knowledge teaching and lectures by famous old Chinese medicine practitioners will be broadcast. Through their lectures and teaching, we can improve the theoretical level of TCM knowledge and understand the greatness of TCM.

The implementation of verb (verb's abbreviation) activity;

1, popular content:

A) introduction of medical history

B) the use of acupuncture and first aid

C) the theory of yin-yang and five elements in traditional Chinese medicine

D) Introduction of classic works of Chinese medicine, such as Huangdi Neijing and Shennong Herbal Classic.

E) Chinese medicine and life

F) Use common prescriptions, etc.

2. Contact the guest:

Before the activity, the head of the International Liaison Department will contact the guest teacher and send an invitation letter to the guest teacher. After determining the guest teacher, you should actively communicate with the guest teacher to determine the direction and theme of the lecture or lecture. At the same time, contact the visiting teacher in time to inform the specific time and place. If there are too many guest teachers, set the teaching time of the guests first, and then send a copy to the guest teachers. If there is any time conflict, it should be adjusted in time.

3. Universal learning cycle:

The cycle is one week, from Monday to Friday night, and the time of each class or lecture is about 2 hours.

4. Participants:

Member of this association, Chinese medicine enthusiast.

5. Location:

The organization department is mainly responsible for the work of activity venues. The specific requirement is to ensure that the venue will not change during the event and can meet the requirements of our activities. After the site is determined, the relevant personnel shall be informed in time.

6. Advocacy and mobilization:

A) Three days before the event, make extensive publicity through the Internet, banners, display boards, posters and leaflets.

B) Set up special consultation points during recess or meal time to explain the relevant contents of answering activities for everyone.

The above work is mainly carried out by the Propaganda Department.

7. Budget:

It depends on the actual situation.

8. Sponsorship support:

To be determined (implemented by the External Relations Department)

The expected goal of intransitive verb activity;

Through a week's study, we have a more comprehensive understanding of Chinese medicine, which inspires our love for Chinese medicine in China and our admiration for traditional culture in China. After learning this, I can realize that I have some bad habits in my daily life. Enhance their understanding of life and health, and master some basic medical knowledge. Be able to use the basic theoretical knowledge of traditional Chinese medicine in life to protect yourself. At the same time, it can also help students and friends around them solve some small problems in life.

Seven. Activity overview:

After the activity, it is necessary to summarize the activity, and every student who participates in the study should summarize and exchange what he has learned. To discuss and communicate the difficulties in the learning process, the person in charge of the office should summarize the problems encountered in the whole activity process, existing work mistakes, excellent experience and outstanding students, and make a written report for the summary, which should be stored in the archives of the association.

Three activity plans 3 1. Activity name:

Studying abroad or far away from home?

Second, the activity slogan:

Get close to nature and relive the classics.

Third, the purpose and significance of the activity:

1. Nourish our life and our society with classic wisdom and spirit.

2. Think deeply and return to the truth.

3. Enhance your mind and experience the charm of China's traditional thought.

4. Get close to nature and improve quality.

Fourth, the form of activities:

For the teachers and students of the whole school, the activity form is that each person brings his own favorite books such as The Analects of Confucius, Tao Te Ching and Huangdi Neijing, as well as backpacks, water, bread, fruit and other foods, cushions and small chairs. Introduce yourself, read classics together, climb mountains, discuss, communicate freely, perform talents, martial arts, get-together and play games. At the same time, teachers and students with historical knowledge and academic expertise are welcome to teach.

The implementation of verb (verb's abbreviation) activity;

1, preliminary preparation:

Location: The organizing department will inspect and determine the study place two weeks before the activity. The inspection criteria are mainly beautiful natural environment, convenient and safe transportation, strong humanistic atmosphere and other places suitable for study tour. Attractions.

Activity arrangement: After determining the place of study tour, it is necessary to make detailed arrangements for the activities of study tour that day, as well as the approximate expenses and transportation routes. At the same time, the time (to be determined) and place of the assembly should be determined.

2. Publicity and registration:

After making sure that the weather permits and all the preparations are ready, the office and the Propaganda Department will jointly publicize and sign up for the study tour. Details are as follows:

Publicity: The office should make a publicity plan for the seven activities, mainly through the use of banners, posters, leaflets, mobile phone text messages, the Internet and other means to publicize the specific arrangements of this activity two to three days in advance.

Registration: set up a registration point during the peak period of class or meal, register the list of students participating in the study tour, and explain the specific content of the activity to the students.

3. Confirm the list: The night before the activity, the conference room is responsible for counting the list of students who participated in the study tour, and copying the specific schedule of our activity and sending it to every student and teacher who participated in the study tour the night before. At the same time, the precautions of the activity will be notified to each participant by fetion.

4. Later work:

After the study tour, the office should post the wonderful moments and activities in the whole process to the website, blog and QQ group of the association in the form of photos or videos, and inform each participant with corresponding explanations to leave a good memory.

5. Overview of activities:

After the activity, the association held a regular meeting to talk about some feelings in the activity, find out the shortcomings, learn from each other's strengths and improve their quality.