What does the second-class e-commerce mean?

The second type of e-commerce refers to independent product websites outside the well-known e-commerce platform, which are promoted through all channels that can generate orders.

The second-class e-commerce generally has a high explosion rate of single products and is not restricted by various e-commerce platform rules. 15 the term "second-class e-commerce" began to appear. The specific definition refers to the merchants who rely on high-quality advertising traffic to sell single products on today's mobile advertising platforms such as Headline, Guangdiantong and Zhihu Push. The main forms of transaction are postage and cash on delivery.

The second type of e-commerce often sells short-term explosive products, and they are often non-standard products. This product form determines that it cannot be well promoted on the existing e-commerce platform, which is more common in Baidu, UC and other promotion platforms. The promotion mode of the second-class e-commerce determines that it is impossible to maintain a long-term consumption relationship with consumers, and the repeat purchase rate is low. Therefore, the second type of e-commerce has no high enthusiasm for product quality control.

Operation mode of second-class e-commerce:

1 is the choice of the platform, because the second-class e-commerce delivery channels are mainly information flow, such as Baidu, Tencent, Tik Tok, Aauto Quicker, etc., to promote the single product of customer portraits, including gender, age and consumption power, in order to achieve accurate customer portraits.

2, it is the choice of products, because the second-class e-commerce often buys short-term explosions measured in a short time, and then puts them on a large scale, resulting in quick returns. Generally, the products sold are mainly seasonal products, such as electric fans in summer, air conditioners in spring, coats in winter, down jackets, heaters, and non-seasonal products, such as wine glasses and tea.

3. It is the choice of logistics. My suggestion here is to choose Jingdong Logistics. Although the cost is high and the service is fast, the choice of logistics depends on your capital situation.

4. It is the choice of the agent. Many companies really just spend money and do nothing. It's like cheating customers' money.